PR-кампании методология и технология
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17–18 |
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17–18 |
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15–16 |
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12–15 |
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12–15 |
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5–6 |
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3–5 |
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. 7.
).
.
.
1.,
( ) ,
.
2.,
.
-145-
,
, .
, « » ( )
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, ,
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4..
.
.
5.,
, , , ,
, , .
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, ,
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7..
.
,
,
,
.
.
, ,
:
.
-146-
9. ,
, ,
, , .
–
, ,
, ,
.
, ,
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( . 8).
. :
: 1.
2.
3.
4.
: 1.
2.
3.
.
________________ ____________ _________________
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: PRESSI ( HERSON )
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1
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_______________________________________________________
_______________________________________________________
. 8.
).
-147-
«F» – Follow-up ( )
.
, PR-
.
–
–
:
(
– ,
);
2)5–10
( )
,
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( . 9).
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: _________________________ |
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: _____________________________________________
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-148-
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. 9.
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( . 10). ,
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PR- ,
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-149- |
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: PRESSI ( HERSON )
) :
( )
,
/
) :
PC
) ( ):
:
) :
-150-
) PR:
, ,
. 10.
.
§ 5. PR-
« » «F»,
PR- .
,
, :