Менеджмент
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2. Table of Contents
3. Executive Summary
A. The company description (name, objective of business)
B. Market potential (trends, sales volume, company’s major competitive advantages)
C. Financial summary (funding needed, summary of income statements for 3–5 years)
4. Description of business
A. Nature of business
B. Location of business
C. Legal form of organization
D. Description of products and/or services
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E. Strength of business
F. Weaknesses of business and how they will be corrected
G. Why business will be successful?
5.Marketing Plan
6.Management and Organization of Business
A. Names of owners
B. Background of owners
C. Names of key managers (other than owners)
D. Qualifications of managers
E. Organization chart
F. Operating policies and procedures
G. Compensation of key positions
7. Resource Requirement
A. Financial resources needed
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B. Sources of funds (funds provided by owners and creditors
C. Equipment needed (costs) D. Real estate needed (costs)
E. Personnel needed (total salaries)
8. Financial Plan
A. Projected income statements (3–5 years) B. Projected cash flow statements (3–5 years) C. Current balance sheet
9. Business Start-Up Schedule
A. Short-term and long-term objectives
B. Stated times the objectives will be accomplished
24 Sports management and marketing
Unit 2. Managing a Business
Pre-reading activities
I. Listen to your teacher’s reading and mark the stressed syllable in the
following words: |
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decision |
n |
revenue |
n |
hierarchy n |
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resource |
n |
constitute v |
relationship |
n |
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implement v |
responsibility n |
supervisory |
a |
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chairman |
n |
category |
n |
conceptual |
a |
require v |
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schedule |
n |
administrative a |
II. Check if these topical words and key phrases are known to you. If not, try to memorize them:
1. |
decision n |
решение |
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to make a decision |
принимать решение |
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syn. to take a decision |
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2. |
resource n |
источник |
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to use resources |
использовать ресурсы |
3. |
manager n |
менеджер |
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upper-level manager |
менеджер высшего управленческого |
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звена |
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operating manager |
менеджер низшего управленческого |
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звена |
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middle manager |
менеджер среднего управленческого |
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management n |
звена |
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управление, руководящий состав |
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top management |
высшее руководство |
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supervisory management |
низший руководящий состав |
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syn.operating management |
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4. |
hierarchy n |
иерархия |
5. |
skill n |
квалификация, мастерство, навык |
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managerial skills |
управленческие навыки |
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technical skills |
технические навыки |
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administrative skills |
административные навыки |
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human skills |
навыки, присущие человеку |
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conceptual skills |
аналитические способности |
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communication skills |
навыки общения |
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6. |
goal n |
цель |
7. |
revenue n |
доход, прибыль |
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syn. income |
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8. |
establish v |
устанавливать, учреждать |
9. |
implement v |
выполнять, осуществлять |
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syn. carry out |
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10. fund n, v |
фонд, финансировать |
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11. |
budget n |
бюджет |
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under budget |
по бюджету, в рамках бюджета |
12. |
schedule n |
график |
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on schedule |
по графику |
13. |
surplus n |
превышение, избыток, плюс |
14. |
president n |
председатель правления |
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syn. board president |
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15.deal (dealt, dealt) with v |
иметь дело (торговать) с... |
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deal in v |
торговать чем-либо |
16.run (ran, run) v |
руководить |
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to run a company |
руководить компанией |
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syn. to head a company |
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17.responsibility n |
ответственность |
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profit responsibility |
ответственность за получение |
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прибыли |
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to carry responsibility for |
отвечать за |
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to share responsibility for... with |
делить ответственность за... с |
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responsible а |
ответственный |
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to be responsible for |
отвечать за |
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syn. to be in charge of |
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to take care of |
изделие(я), продукция |
18.product(s) |
Pre-reading discussion
III. Discuss with your group-mates before you read the texts:
–what managerial activities you know;
–what the role of a manager in running a business is;
–what the term “a sports manager” means;
–how a sports club (facility) is managed.
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Reading
TaskI.ReadTextAtounderstandwhatismeantbymanageriallevels, managerial skills and managerial functions.
Text A
Fundamentals of Management
Whenever people work together to achieve a goal someone must make decisions about who will do what, when and what money and other resources are to be used.
Inallbutthesmallestorganizationmorethanonemanagerisnecessary to oversee the activities of all the employees. Generally the managerial staff consists of three basic levels:
–topmanagementorupper-levelmanagers,whohavethemostpower and who take overall responsibility for the business;
–middle managers whose power and responsibility are used chiefly to implement the goals set by the upper management;
–supervisorymanagementoroperatingmanagerswhoareresponsible for those who are not managers.
Whatever the type or the size of a business and whatever the level of management managers employ certain skills.
A president or a board chairman would spend a lot of time analyzing information about the trends and economic estimate and making decisions.
A middle manager is responsible for analyzing information received from lower-level employees and transmitting it to higher-ups and for making decisions of how to implement the orders of top management.
A supervisory manager is likely to deal with people working alongside.
The skills required to run a business fall into three categories:
–technical skills,
–human skills,
–conceptual skills.
A person who knows how to operate a machine, prepare a financial statement, a computer programme or pass a football has technical skills.
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That is he or she is able to perform a particular job. A supervisory manager must often understand a technical skill well enough to train workers in their jobs. All supervisory managers must have some administrative skills such as the ability to make schedules and to read computer printouts. Administrative skills can be applied in a wide range of industries.
All the skills that are required to get the people work together as a team are human skills One human skill that every manager should have is communication skill, that is skill оf transferring information. Oral communication-speaking and listening-generally takes up a substantial part of any business day. Within the firm there are meetings, presentations conferences, negotiations. All require effective oral communication. Within an organization especially a large one, letters, faxes, reports and other forms of written communication are used every day. At the same time written communication is very important in shaping the public image through sales brochures, advertisements, etc.
The ability to understand the relationship of parts to the whole constitute a manager’s conceptual skill. In even the smallest business the work has to be organized and controlled and the manager who wants things to run must understand their relationship to one another and to the whole business. Decision making is a managerial activity that takes conceptual skill.
However in different businesses managers tend to have the same set of functions planning, organizing, directing and controlling.
There is no doubt that the first managerial function is planning. A manager engaged in planning establishes goals for the organization and tries to determine the best ways to fulfill them.
The process of arranging resources to carry out the plans is called organizing.
Directing is a complex function which involves motivating the employees to do the job and leading, that is to show the employees how to do the job.
The fourth function is establishing control over the other three functions and taking necessary corrective actions.
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Vocabulary and Speech Exercises
IV. Work individually or with a group-mate to answer these questions:
1.How many levels of management are needed to observe the activities of employees?
2.What are the responsibilities of upper-level, middle and operating managers?
3.What skills does a president or a board chairman employ?
4.What are the skills required to run a business?
5.What is meant by technical, human and conceptual skills?
6.What are the functions of a business manager?
V. Mark the following as true or false. Correct the false sentences:
1.It is enough to have one manager to oversee the work of all the employees.
2.The ability to make schedules and to read computer printouts forms conceptual skills of a manager.
3.The most important human skill is communication skill.
4.Decision making takes technical skills.
5.In different businesses managers have different sets of functions.
6.The process of arranging resources to carry out the plans is called planning.
7.Effective oral communication is not necessary for dealing with partners.
VI. Match these words with the dictionary definitions:
revenue |
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ability to do something expertly and well; |
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responsibility |
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person who controls a business; |
skill |
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being responsible; |
schedule |
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group of assistants working together under a |
staff |
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manager; |
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list of times for doing things; |
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product |
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produced by nature or by man; |
manager |
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amount of money received from sales of goods |
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or provision of services. |
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VII. Add these word combinations and phrases to the word map:
toanalyzeinformation;tomakeschedules;toplanthegoals;toimplement the orders of the top managers; to receive information from the operating managers; to make decisions; to analyze the trends; to deal with people; totakeoverallresponsibilityforthecompany;tomotivatetheemployees; to analyze economic estimate; to transmit information to the upper-level managers; to train workers; to arrange resources.
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RESPONSIBILITIES |
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TOP |
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MIDDLE |
MANAGEMENT |
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MANAGEMENT |
_________________ |
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________________ |
_________________ |
SUPERVISORY |
_________________ |
_________________ |
MANAGEMENT |
_________________ |
_________________ |
________________ |
________________ |
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________________ |
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________________ |
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________________ |
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VIII. Complete the following sentences using suitable words from the word-box:
managers,employees,staff,responsibility,skills,decisions,controlling, communication
1.People who take decisions in a company are called ... .
2.Amanager is a person who oversees the activities of the ... .
3.There are three basic levels of managerial ... .
4.Every manager needs some ... to run a company.
5.Apresident is a person who makes ... .
6.The Chairman of the Board takes overall ... for the company.
7.... is one of the main managerial functions.
8.Negotiations require effective oral ... .
IX. Fill in the prepositions where necessary:
1.Generally the managerial staff consists ... three basic levels.
2.Upper-level managers take overall responsibility ... the company.
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3.Asupervisory manager is likely to deal ... people.
4.Theskillsrequiredtorunacompanyfall...threecategories:technical, human and conceptual.
5.In different companies managers have the same sets ... functions.
6.Top managers are engaged ... planning.
7.The fourth function of a company manager is to establish control ...
the other three functions.
8.Public image of a company can be shaped ... advertising.
X. Describe the following managerial skills:
–technical skills;
–human skills;
–conceptual skills.
Task II. Read Text B to know what qualities one should have to become a sports manager and what employment opportunities sports managers have.
Text В
Profile of a Sports Manager
Remember:
еntertainment n – развлечение entity n – объект
associate v – ассоциировать background n – зд. образование legislation n – законодательство maintenance n – обслуживание loyalty n – верность, лояльность
director of athletics – ответственный за ФКиС (на предприятии, в организации) official n – судья
director of industrial recreation – инструктор производственной физкультуры sports facility manager – директор спортивного сооружения
sports retailing – розничная торговля спортивными товарами
manufacturer’s representative – представитель компании-производителя (спортивных товаров)
apparel n – одежда
The increased growth of competitive athletics, sports participation and sport-related business has created a need for individuals trained in sports management.