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Vocabulary Quiz. Marketing Unit 7

  1. All of these go with the noun “consumer” EXCEPT FOR:

figures

  1. All of these go with the noun “product” EXCEPT FOR:

campaign

  1. All of these go with the noun “advertising” EXCEPT FOR:

launch

  1. Doing business without ___ is like winking at a girl in the dark.

advertising

  1. The product ___ is the length of time people continue to buy a particular product

lifecycle

  1. A consumer ___ is simply a description of a typical customer.

profile

  1. The introduction of a product to the market is called the product___

launch

  1. A market ___ is a group of customers of similar age and income level.

segment

  1. Our representatives are under a lot of pressure to meet their sales____

targets

  1. I’m afraid I can only make a pessimistic ___ for February and March.

forecast

  1. The main elements of the marketing ___ are product, price, promotion and place

mix

  1. The process of collecting information about what products people like to buy, or what people like or dislike about a particular product is called market ____

research

  1. If a celebrity ___ a product, he/she says how good it is in advertisements

endorses

  1. We’ve achieved the efficiency of our service. It was known from the information gathered from over 500 interviews with ___

consumers

  1. Product shelf life is synonymous to ___

Lifetime

Grammar Test. Unit 7 Marketing

  1. Choose the correct question: I prefer the first option

which option do you prefer?

  1. Choose the correct question: We held the meeting in London last year.

Where did you hold the meeting last year?

  1. Choose the correct question: The new model costs $144.

How much does the new model costs?

  1. Choose the correct question:

What practical advice can you give to those who want to get ahead in their career?

  1. Choose the correct question:

Did they spend a lot on advertising?

  1. Choose the correct question:

Where did their advertise they new range?

  1. Choose the correct question:

Have you any idea how much time there is left?

  1. Choose the correct question:

What do people here usually do at weekends?

  1. Choose the correct question:

Have you thought of making working hours more flexible?

  1. Choose the correct question:

Have you looked through my quarterly sales report?

  1. Choose the correct question word:

why

  1. Choose the correct question word:

where

  1. Choose the correct question word: _______ do you expect customers to continue to buy this product?

How long

  1. Choose the correct question word: _______ are your customers?

who

  1. Choose the correct question word: _______ is the current position of your company?

What

Grammar test. Compound nouns. Nouns and Prepositions.

96) Department which keeps a record of the money coming and going out is called _______.

accounts department

97) There are several _______ in Almaty.

business centres

98) A factory that produces cars is called_______ .

car factory

99) The government has reduced the _________.

inflation rate

100) In order to stimulate the economy the government is reducing ________.

government bureaucracy

101) To start the business the team needs ________.

customer experience

102) Good _________ is a necessary condition for a successful business.

cashflow management

103) There has been an increase ____ the temperature.

in

104) Thank you for your interest ____ our proposal.

in

105) Our partners have sent a request ____ more time to finish the installation of the machinery.

for

106) Don’t forget to pay attention ____ details while writing a formal letter.

to

107) The government has increased the tax ____ hard drinks.

on

108) There are falls ____ prices during the seasonal sales.

in

109) The error was due to circumstances ____ our control.

beyond

110) He has presented her a check ____ 50.000 tenge.

for

Grammar Test. Adjectives and Adverbs. Time Clauses.

111) You can _______ expect her to resign because of stress.

hardly

112) Our new business isn’t doing very _______ at the moment.

well

113) I work _______ because I am highly paid.

hard

114) We had a ________ discussion about our investment plan.

lively

115) I was ________ dressed for a formal meeting.

wrongly

116) Our local representative will contact you _______ you arrive.

when

117) Don’t make a decision _______ you’ve read the contract.

before

118) Let’s finish our work before we _______ for lunch.

go

119) As soon as we _______ the purchase of the building, we will start advertising our product.

complete

120) After we _______ our new subsidiary we will begin hiring staff.

open

121) After she ________ a good qualification in art and design, she _______ he own business making jewellery.

gets, will do

122) When the government ______ a series of initiatives to support innovative businesses fast-growing companies _______ extra benefits.

launches, will receive

123) As soon as you _______ me your flight number and arrival time, I _______ for our driver to meet you at the airport.

tell, will arrange

124) Before they _______ this contract they _______ of better terms for future business.

sing, will think

125) Laura ______ the work while I ______ away.

will supervise, am

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