ang_yaz

in advance.

Задание №7 Переведите предложения. Определите исчисляемые и

неисчисляемые существительные.

a)Gold is more expensive then silver.

b)Passengers learnt that their luggage was lost.

c)The news is really exciting.

d)I need an assistant to carry out experiments.

Задание №8 Выберите правильный вариант.

a)Could you help me carry my luggage\ luggages.

b)What are\ is the latest news?

c)We need information\ informations from you.

Прочитайте текст и выполните задания к

тексту. Outdoor advertising

The world of outdoor advertising billboards, transport and «street furniture» (things like bus shelters and public toilets) -is worth about $18 billion a year, just 6% of all the world spending on advertising. But it is one of the fastest growing segments, having doubled its market share in recent years.

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portland Group, a media buyer, calls outdoor advertising the last true massmarket medium. It is also cheap. In Britain, a 30-second prime-time TV slot costs over $100 000. Placing an ad on a bus shelter for two weeks works out at about $150.

Adding to its attraction has been a revolution in the quality of outdoor displays. Famous architects such as Britain's Sir Norman Foster are designing arty bus shelters and kiosks with backlit displays. Backlighting, introduced in Europe by Decaux and More, and plastic poster skins have vastly improved colour and contrast.

Movement is possible too. Smirnoff used new multi-image printing to make a spider, seen through a vodka bottle, appear to crawl up a man's back. And Disney advertised its «101 Dalmatians» video on bus shelters with the sound of puppies barking.

This sort of innovation has attracted a new class of advertiser. Recent data from Concord, a poster buyer, shows that in Britain, alcohol and tobacco have been replaced by entertainment, clothing and financial services as the big outdoor advertisers, like car makers, are using it in new ways. BMV ran a "teasers' campaign

in Britain exclusively on bus shelters.

Particularly attractive to the new advertisers is street furniture, he fastest growing segment of the outdoor market. It accounts for some 20% in Europe and about 5% in America.

From The Economist

Задания к тексту

1) Найдите соответствующие объяснения английских слов и дайте их русские эквиваленты.

1.teaser advertisement 2.prime-time 3.innovation 4.display 5.to work out

a.the time when most people are watching television, the

cost of

advertising is at its most expensive

b.an advertisement that is used to get the public interested by giving

very little information about the product c. to calculate an amount

d.new idea, method of invention

e. an attractive arrangements of objects for people to look at or buy in the shop

2)Найдите в тексте эквиваленты для следующих выражений:

a.рекламные щиты и плакаты

b.затраты на рекламу

c.размещение рекламы

d.быстро растущие сегменты рынка

e.побуждать клиентов рассматривать альтернативу

f. проводить рекламу с интригующим сюжетом привлечь рекламодателей

g.увеличить долю рынка в два раза

h.подсчитать затраты

3)Переведите следующие предложения из текста на русский язык, определите в каждом из них видовременную форму глагола-сказуемого.

a. Outdoor advertising's appeal is growing as TV and print are losing theirs.

b. In Britain, a 30-second prime-time TV slot costs over $100,000.

c.Disney advertised its "101 Dalmatians" video on bus shelters with

the

sound of puppies barking.

d. This sort of innovation has attracted a new class of advertisers.

Контрольная работа № 3.

Задание 1. Put the sentences into Passive and translate them.

1.Einstein (to award) with the Nobel Prize.

2.Several writers (to include) into the panel of judges.

3.The presentation (to broadcast) across Europe 2 days ago.

4.The presenation of the new brand (to be ready) tomorrow by 7

o’clock.

5. The new progect (to show) to our sponsors in several weeks.

Задание 2. Correct the mistakes if there are any.

1.A new project is developed recently.

2.The design is chosen now.

3.Our boss is being talking on the phone now.

4.The model of a new car is being built.

5.The new product will have already been bought.

Задание 3. Make up sentences.

1.market research / carry / this week / we

2.much / commercial / for / paid / money / was / new / the

3.are / presenations / his / interesting / very

4.people / to / see / being / came / many / tested / cars

5.interest / the / money / money / paid / is / we

Задание 4. Choose the right verb-form

1. Ususally the new leaflets are sent / are being sent / will have been sent by mail.

2.A new commercial was been / has been / is being created recently

3.Now advertising is placed / has placed / will be placed on

hoardings.

4.Come! Free samples of the new product are given / are being given / will be being given on streets, we can take them.

5.Our designer’s new idea was been / is being / hasn’t been explained

yet.

Задание 5. Translate into English.

Модель новой машины была показана на выставке в Москве. Она привлекла внимание клиентов, и нам удалось заключить несколько крупных контрактов. Мы планируем расширить производство и экспортировать новый продукт в Финляндию. Мы надеемся получить большие прибыли.

Задание 6. Текст «Advertising»

Advertisers tend to think big and this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for selfpromotion and because they have much money to throw around. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It’s precisely because of the advertising that consumer goods are so cheap. But we get the wrong idea if we think that the

only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existing ones.

Lots of people pretend they never read advertisements, but this claim may be seriously doubted. It’s hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closelyprinted columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertisement makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Задания к тексту:

1.Выберите выражения, не противоречащие тексту:

a)Advertising is an insiduous form of brainwashing.

b)Advertising makes railway stations brighter.

c)One of the main functions of advertising is to inform.

d)Iit’s the consumer who pays for advertising

e)Advertising is the main source of revenue for mass-media

f)Advertising cheapens the quality of life: most advertisings are in a poor taste.

g)Advertising creates demand for the things we don’t need.

h) Advertising shockingly interrupts our favourite TV

programmes.

i) Advertising creates mass markets – therefore goods are

cheap.

j)Some claim they never read advertisements: doubtful.

2.Найдите русские эквиваленты следующих слов и выражений:

3. Переведите письменно абзацы 3 и 4

Контрольная работа № 4.

Задание 1. Put the verb into the correct form.

1.If we (to sign) this contract two years ago, we (to break) into the global market.

2.If our sponsors (to give) us the money we need, we (can) open the shop in two months.

3.I don’t know if he (to be going to) work in America.

4.We (to be sure to) get into a prison if we (to pay) taxes.

5.I’d better (to take a credit) in a banl than (to ask) my friends to lend me money.

Задание 2. Correct the mistakes if there are any.

1.If he would be free, he would call us.

2.The secretary said that if we waited for several minutes, Mr Jones would be happy to see us.

3.If Tarrance hadn’t been so smart, he would never can become the President of this company.

4.If we took a taxi, we wouldn’t have missed the train. And now we have to change our tickets and pay extra money.

5.If I had been you, I wouldn’t deal with drugs.

Задание 3. Make up sentences.

1.Stepanie / didn’t work hard / would / prosperous / she / become / a / business lady / never.

2.if / partners / first / want / you / to succeed / should / you / find

3.we / much / will / if / the prices / profit / rise / on / oil / this month /

get

4.industry / is / profitable / among / ones / profitable / accomodation /

the most

5.product / has been produced / recently / new / a

Задание 4. Translate into English.

Я предлагаю взять кредит в банке и рискнуть. Надо провести исследование рынка и начать новый проект. С одной стороны, нужно быть осторожными,

но, с другой стороны, если мы не рискнем, мы потеряем прибыль и не сможем открыть новые магазины. Если бы бизнесмены не рисковали, они бы никогда не смогли получать такой доход.

Задание 5. Текст «Modern life»

‘Avoid a rush-hour’ must be the slogan of large cities the world over. If it is, it’s a slogan no one takes at least notice of. Twice a day, with predictable regularity, the pot boils over. Whenever you look it’s people, people, people. The trains which leave or arrive every few minutes are packed: an endless procession of human sardine tins. The streets are so crowded, there is hardly room to move on the pavement. The queues for buses reach staggering proportions. It takes ages for a bus to get to you because the traffic on the roads has virtually come to a standstill. Even when a bus does at least arrive, it’s so full, it can’t take any more passengers. The smallest unforeseen event can bring about conditions of utter chaos. A power-cut, for instance, an exceptionally heavy snowfall or a minor derailment must always make citydwellers realize how precarious the balance is. The extraordinary thing is not that people put up with these conditions, but that they actually choose them in preference to anything else.

Large modern cities a too big to control. They impose their own living conditions on the people who inhabit them. City-dwellers are obliged by their environment to adopt a wholly unnatural way of life. They lose touch with the land and the rhythm of nature. It’s possible to live such an air conditioned existence in the large city that you are barely conscious of the seasons. A few flowers in a public park (if you have time to visit it) may remind you whether it’s spring or summer. A few leaves clinging to the pavement may remind you it is autumn. Beyond that, what is going on in nature seems totally irrelevant. Tall buildings blot out the sun, traffic

j) Cities give more chances of imployment, greater range of

jobs, more opportunity to succeed in life.

2.Найдите русские эквиваленты следующих слов и выражений:

3. Переведите письменно абзацы 3 и 4.