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4) Complete the text with these words.

partners produce run set up founders

Jack Russell and Ray Fox are the _______ of a film company that makes cartoon films. The two ______ know each other from their student days. They decided to ______ the company after making a video together at university. Now they _____ a big organization with over five hundred employees. They _____ some of the best known cartoon films in the business.

References:

Adapted from Intelligent Business by Christine Johnson,p.23

Unit 7. Data. No Privacy

Vocabulary.

Browse-искать в интернете

Data-информация

Database-база данных

File-файл

Information Technology-информационные технологии

Record-записанная информация

Research-искать новые вещи, обновлять

Security-безопасность

Store-1)хранить вещи в специальном месте 2)сохранять информацию на диске

Website-интернет-сайт

Information technology (IT) makes it easy to store huge amounts of data, or information, on computer databases. Companies and organizations collect information about people all the time. Companies conduct research into people’s buying habits so that they can improve their marketing. Organizations collect data for surveillance purposes: to help stop criminal activity and increase security. Someone somewhere is recording nearly everything we do.

Lots of people have to manage large amounts of information. You may be a manager, a secretary, or a student. When you have information that you may want to use in the future, you have to store it where you can find it again.

The first step is to decide how to structure your filing system. Ask yourself: What are the main categories of information that I deal with? Then divide them into sub-categories.

The second step is to create files for each kind of material. Give each file a name. Ask yourself: Is this name helpful when I want that file again?

The third step is to arrange your files for easy access. Ask yourself: Which files do I use often? Which are important? Put these files at the front of the filing area. Or on a computer, create a short-cut to those files.

Finally, keep your filing system up-to-date. Delete or throw away old material. File new information immediately in the right place. And review your system often. Ask yourself: Does this system work for me? Can I organize it better?

Finding information takes time. A good filing system can save you a lot of time.

Answer the questions according to the text:

  1. Why is it useful to collect information about customers’ buying habits?

  2. Why is important to manage information well?

  3. What are three steps?

  4. How do companies collect information about people?

  5. What do most people think about having so much surveillance?

Exercises:

1) Complete the dialogue with the correct form of the verbs in brackets.

Leader: Good morning everyone. Are we all here?

Bertrand: Er, no – Daniella isn`t here.

Leader: What (happen) _________ to her?

Bertrand: Her assistant (call) __________ a few minutes ago. Apparently she (have) __________ an accident. She (fall) ____ down. Some stairs earlier this morning and she (have to)

______ go to hospital. They think she (break) ______ her ankle.

Alicia: How terrible! I hope she`ll be OK.

Leader: Well, we must make a star. When we (meet) ___________ last week, we (decide)

________ that we (need) ______ to review the procedure for Rewarding good

Performance. Since then, two of you – that`s Philippa and Duncan - (do)____ some research into several different models which we might consider. Philippa, can we start with you?

What you (find) _______ out?