Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Англ ДЕ. 3 семестр.docx
Скачиваний:
133
Добавлен:
07.06.2015
Размер:
42.68 Кб
Скачать

2.1.3. Заполните пропуск в предложении согласно тексту

«A growing number of travelers want their journeys to be less invasive and more beneficial to the … they visit» (сущ.,мн. ч.)

B+communities

2.1.4. Ответом на вопрос «What kind of tourism is based on ethics and human rights?» согласно данному тексту является…

B+responsible tourism

2.1.5. Закончите предложение согласно тексту “Many travelers now simply wish to experience an enjoyable trip that causes no harm to hosts and the host …”.

B+environment

2.1.6. Используйте глагол в соответствующей форме страдательного залога «Central America … (to know) as a prime destination for those who enjoy nature travel»

B+is known

2.1.7. Слово supportв данном тексте может быть переведено как …(cущ. ед.ч.)

B+поддержку

3.1.1. Заголовком данного текста является…

International Tourism Advertising is tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies non-governmental organizations often run their own advertising campaigns to market their existence, mission, or services and goods offered to the consumer, and these advertisements seldom carry intentional political messages. On the other hand, advertising distributed by governments themselves, such as through tourism ministries or government-owned private sector enterprises, is sometimes intended to convey more than simply the value of the product, service, or experience; governments can use tourism ads as a channel for communicating directly to the public of other countries because tourism is a common and internationally encouraged industry and the advertising of it is subject to minimal content regulation. As the global travel market continues to expand with yearly increasing flights among international destinations, advertising efforts on the part of the major actors in this market are also increasing. Advertising campaigns to promote travel to destinations abroad are particularly prevalent in western countries where the general public's expenditures on tourism tend to be consistently high. Tourism advertising can take many forms, utilize a wide array of advertising tactics. Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product.

B-Tourism development in the world

B-Forms of tourism advertising

B-Global travel market

B+Tourism advertising abroad

3.1.2. Содержанию данного текста соответствует предложение …

B- Governments buy tourism products

B- There are not many forms of tourism advertising

B- Travel market is decreasing

B+ Governments use tourism ads as a channel for communicating directly to the public of other countries

3.1.3. Заполните пропуск в предложении согласно тексту

«As the global travel market … to expand with yearly increasing flights among international destinations, advertising efforts on the part of the major actors in this market are also increasing» (гл.,3-е лицо,ед.ч.)

B+continues

3.1.4. Ответом на вопрос «Where do the general public's expenditures on tourism tend to be consistently high?» согласно данному тексту является…

B + in western countries

3.1.5. Закончите предложение согласно тексту «As the flights among different international destinations are increasing the global travel market continues …» .

B+to expand

3.1.6. Используйте глагол в соответствующей форме страдательного залога “Destination advertising … … (to design) to make a location itself seem more appealing.”

B+ is designed

3.1.7. Слово expendituresв данном тексте может быть переведено как … (cущ. мн..ч.)

B+ расходы