Prakt_kurs_angl_yazyka_2

opened every single day”? How do you translate “single” in this phrase?

Translate the following sentences:

1. Every single candidate seems to have a degree in Computer Science. 2. There was not a single person on the beach at such an early hour.

3. I can‘t bear her cooking porridge every single morning. How can she eat that! 4. I can‘t stop thinking about it every single minute.

5. What‘s wrong with the fashion week this time? Every single designer seems to be keen on violet.

3. Make up five sentences of your own with the word “single” in the same meaning as in exercise 2 (1 statement, 1 negation, 1 question, 1 negative question, 1 command).

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3. Match the two parts of the sentences:

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4. Translate into English, using the vocabulary from ex. 1, 3:

1.Разве я не сказал, что она любит театр? Так зачем ты повел ее в цирк?

2.У известности есть своя цена – нужно либо много работать, либо ее можно купить.

3.Этот фильм основан на реальных событиях.

4.Чтобы вылететь из этого заведения, нужно сильно постараться.

5.Мобильный телефон – незаменимая вещь для современного человека.

6.Что вызвало глобальное потепление?

7.Благодаря вашей помощи мы сможем выпустить наш продукт на рынок гораздо раньше, чем планировалось.

8.Никого не было ни в гостиной, ни в кабинете.

9.Какие качества вы цените в сотрудниках?

10.Как вам удалось раздобыть денег на ваш новый фильм после провала?

11.В этот период Англия претендовала на мировое господство.

12.Ваша решимость декорировать квартиру по образцу среднеамериканского мотеля меня пугает.

Reading and Speaking: Advertising and its history 1. Read and translate the text:

To advertise means to tell people publicly about a product or service in order to persuade them to buy it. Advertising - the techniques and practices used to bring products, services or opinions to public notice for the purpose of persuading the

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public to respond in a certain way toward what is advertised. Most advertising involves promoting goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media through which it is conducted. The media are all the organizations, such as television, radio, and the newspapers, that provide information for the public. In the ancient and medieval world such advertising as existed was conducted by word of mouth. The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century weekly newspapers in London began to carry advertisements, and by the 18th century such advertising was flourishing. The great expansion of business in the 19th century was accompanied by the growth of an advertising industry; it was that century, primarily in the United States, that saw the establishment of advertising agencies. Advertising agency is a company that designs and makes advertisements for other companies. By the 1920s advertising agencies could plan and execute complete advertising campaigns.

2. Restore the order in the questions and answer them:

1) What is by the term "advertising" meant? 2) What most advertising involve does? 3) Where advertising is used? 4) What the most important source of income for the media is? 5) How was advertising in the ancient and medieval world conducted? 6) What the first step toward modern advertising was? 7) Who to carry advertisements in the 17th century in London began? 8) What was accompanied the great expansion of business in the 19th century by? 9) What century the saw establishment of advertising agencies?

3. Agree or disagree with the following statements.

1) To advertise means to make an announcement, for example in a newspaper or on a poster, that a job is available. 2) Advertisement is a picture, set of words, a film etc that is used to advertise a product or service. 3) Advertising is used to bring its preconceived opinions to public notice. 4) Advertising promotes unsaleable goods for sale. 5) Advertising encourages people to make traffic violations. 6) Advertising discourages people to back up various charities. 7) Advertising has the purpose of persuading the public that charity begins at home. 8) Advertising encourages people to vote for political candidates holding extreme views in politics. 9) Advertising encourages people to hold a candle to the devil. 10) Advertising is something that gives people what they want, knowing it is not good for them.11) Advertising is the most important source of income for the gutter press. 12) Advertising tuckers any man of sense out. 13) Advertising makes anyone extremely angry or annoyed.

4. Find equivalents for these in the text and say in your own words in what

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way they were used: для того, чтобы, представить что-то публике, реагировать, включать в себя, товары, быть предназначенным для продажи, источник дохода, проводиться устно, процветать, увеличение, сопровождаться, осуществлять.

Listening and vocabulary: TV and radio

1.All these variants are correct. Say in which situation which tense is used:

1.I read/I was reading a book on the plane.

2.When Alice arrived, I made a cake/ I was making a cake/ I had made a cake.

3.The film started /The film had started when we got to the cinema.

4.J. was fired as he had stolen some money/ he had been stealing money for years.

5.When I got to the garage, my car was being repaired / had been repaired.

Before you listen, make sure you know these words and phrases:

T3.3: to rescue sb, beneath, to be trapped, to dig, to collapse, an investigation.

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T 3.4: to be missing, to issue sth, to search sth / sb, to spot sb / sth, to alert sb, a shed, for a dare.

5. Listen again and make notes, then write one-two sentences to summarise each extract. Exchange your copybook with your neighbour on your right and compare your versions. Discuss the differences in your summaries.

Reading, Speaking and Grammar: 3-D is Back

1.What have been the most important changes in technology in film-making and cinema, do you think? How do you think things might change in the future?

2. Read the article quickly. Who or what are the following:

a) James Cameron b) Journey 3-D c) U2 3D d) 700 5) Meet the Robinsons

3. Choose the correct option(s) for each gap in the text. More than one correct answer is sometimes possible.

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Dictionary Work: Synonyms

The ASA it concerned with the use of language in advertising. The use of the words „free‟ and „guaranteed‟, for example, are strictly controlled. The authority however admits that words like „best‟ and „finest‟ have become so devalued that they can be used in advertising. Imagine you are creating an advertisement. Which words would you choose for these sentences to make the product sell better? 1. The lipstick is: a) cherry red b) crimson c) blood red.

2.The eye-shadow is: a) black diamond b) coal black c) sooty.

3.The cigar has a strong a) aroma b) smell c) odour d) stink.

4.This jacket is especially suitable for men who are: a) fat b) stout c) well-built.

5.The new alcoholic drink is: a) sharp-tasting b) acid c) dry.

Speaking and Vocabulary: When the Lights Go Down

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