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Share of Voice?
Last Year
Advertising is a tax you pay for unremarkable thinking
Robert Stephens,
CEO, the Geek Squad
Total Transparency 
Prices aren’t what they used to be
Total Transparency
Lawyers
Lawyers
Doctors
Teachers
Share of total adspend by medium (global) % 2008 forecast (March 2008)
Most influential information sources in purchasing electronic goods? (TOP 3)
Source |
% |
In-store Sales Associate In-store demonstration
Word-of-mouth from family & friends
Newspaper Coupons
Internet
Product/Company Information Retailer information
Other
Magazines TV
Radio
49 |
|
|
36 |
2005 |
|
|
||
33 |
Report,Fluency |
|
|
||
25 |
Retail |
|
21 |
||
Council’s |
||
16 |
||
CMO |
||
14 |
||
|
14
4
4
3
What are we focusing on?
FUTURELAB
Now…
People who live near train lines find ways to adjust to
the noise ...
Consumers have begun to treat encroaching advertising just like those trains.