Krispy kreme in donut war over recipe

The Krispy Kreme donut company may be _____ because of one of its new donuts. A _____ has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants _____ Krispy Kreme _____. Arnott’s _____ says the Krispy Kreme Iced Dough-Vo donut is a _____ of its own Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo since 1906. It is one of Australia’s _____ cookies. Arnott’s lawyers say the Krispy Kreme donut is almost _____ to its biscuit, both in name and in recipe. It also looks similar, with its pink icing and coconut sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott will _____ and _____ Krispy Kreme.

Krispy Kreme sees no problem with its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two products were quite _____, and that the public would not _____ the two. "Krispy Kreme customers are pretty smart. They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked into Arnott’s _____ and decided they were wrong. He said: "We did receive a request from lawyers representing Arnott that we _____ our donuts from the shelves in our stores because we were allegedly in breach of various trademarks. We've taken advice, and the advice is that's not the case." McGuigan also said the similarity of the name was just a tribute to Arnott’s famous biscuit.

3. AFTER LISTENING

6. Answer the following questions.

1. Why may the Krispy Kreme donut company get into trouble?

2. What has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott?

3. What is the reason for Arnott to take the Krispy Kreme donut company to court?

4. What has Arnott asked Krispy Kreme to stop selling and why?

5. What has Arnott promised to do, if Krispy Kreme did not stop selling its product?

6. What does the spokesman for the Krsispy Kreme donut company say about their customers?

7. What did Arnott’s lawyers suggested Krispy Kreme should do?

8. How did the Krispy Kreme donut company react to that?

7. Match the following words from the text placed in the left column with their synonyms given in the right column. Consult a dictionary if necessary.

war of words copy best-loved identical sprinkling spokesman confuse smart allegedly just

favourite supposedly topping mistake argument intelligent simply replica representative the same

8. Match the following phrases from the article (sometimes more than one combination is possible):

A war of The biscuit company wants to take It is one of Australia’s best- the Krispy Kreme donut is almost Arnott will take legal action and customers are pretty lawyers looked into Arnott’s withdraw our donuts from the in breach of various a tribute to

trademarks accusation words has started shelves in our stores Krispy Kreme to court. identical to its biscuit Arnott’s famous biscuit sue Krispy Kreme loved cookies smart

9. Put the correct words from the table below in the above article.

1.	(a)	in	(b)	on	(c)	at	(d)	out
2.	(a)	on	(b)	to	(c)	by	(d)	at
3.	(a)	for	(b)	in	(c)	since	(d)	by
4.	(a)	love affair	(b)	lover	(c)	loving	(d)	loved
5.	(a)	similarities	(b)	simile	(c)	similarity	(d)	similar
6.	(a)	sew	(b)	so	(c)	sue	(d)	stew
7.	(a)	products	(b)	producer	(c)	production	(d)	produced
8.	(a)	confusion	(b)	confuse	(c)	confused	(d)	confusing
9.	(a)	cute	(b)	attractive	(c)	pretty	(d)	lovely
10.	(a)	into	(b)	inside	(c)	in	(d)	inner
11.	(a)	wither	(b)	without	(c)	withhold	(d)	withdraw
12.	(a)	advise	(b)	advice	(c)	advisor	(d)	advising

The Krispy Kreme donut company may be (1) ____ trouble because of one of its new donuts. A war of words has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants to take Krispy Kreme (2) ____ court. Arnott’s legal team says the Krispy Kreme Iced Dough-Vo donut is a copy of its own Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo (3) ____ 1906. It is one of Australia’s best-(4) ____ cookies. Arnott’s lawyers say the Krispy Kreme donut is almost identical to its biscuit, both in name and in recipe. It also looks (5) ____, with its pink icing and coconut sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott will take legal action and (6) ____ Krispy Kreme.

Krispy Kreme sees no problem with its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two (7) ____ were quite different, and that the public would not (8) ____ the two. "Krispy Kreme customers are (9) ____ smart. They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked (10) ____ Arnott’s accusation and decided they were wrong. He said: "We did receive a request from lawyers representing Arnott that we (11) ____ our donuts from the shelves in our stores because we were allegedly in breach of various trademarks. We've taken advice, and the (12) ____ is that's not the case." McGuigan also said the similarity of the name was just a tribute to Arnott’s famous biscuit.

10. Look in your dictionaries / computer to find collocates, other meanings, information, synonyms … for the words ‘legal’ and ‘action’. Fill in the table given below.

Legal	Action

• Share your findings with your partners.

• Make questions using the words you found.

• Ask your partner / group your questions.

11. What kind of problems do you think companies have with each other? Complete this table. Share your answers with your partner(s).

Companies	Problems	Your opinion of the company
Google / Yahoo
Coca Cola / PepsiCo
1st TV Channel (Russia) / NTV (Russia)
Sony / Samsung
McDonalds / Burger King

12. Students A strongly believe there should be no such thing as trademarks. Students B strongly believe trademarks are essential to protect companies. Change partners and talk about your conversations.

13. Rate these food chains from 10 (unbelievably amazing) to 1 (I'd rather eat mud). Share your ideas with your partner(s).

_____ Krispy Kreme _____ Pizza Hut _____ Kentucky Fried Chicken _____ Taco Bell

_____ Baskin Robbins _____ McDonalds _____ Starbucks _____ (From your country)

14. Spend one minute writing down all of the different words you associate with the word ‘trouble’. Share your words with your partner(s) and talk about them. Together, put the words into different categories.

15. Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word you have chosen.

16. Search the Internet and find out more about Krispy Kreme donuts. Share what you discover with your partner(s) in the next lesson. Think of any kind of similar precedents that have taken place in your country. Share your ideas with the partners.

17. Make a poster about different food chain stores. Write about the good and bad things of each one. Show your work to your classmates in the next lesson. Did you all have similar things?

18. Write a magazine article about two famous companies who hate each other. Explain why they hate each other. Include imaginary interviews with a spokesperson from each company.

19. Write a letter to Krispy Kreme spokesman John McGuigan. Ask him three questions about his company. Give him three ideas on what kind of products Krispy Kreme should sell next. Read your letter to your partner(s) in your next lesson. Ask your partner(s) to answer the questions.