- •Direct And Indirect Speech …………………………………… 48
- •3. Few explanations to the text
- •8. Examine thoroughly the table below and make the plural form of the following words. Can you see where the trick is?
- •8.1. Mind different ways of English words plurality formation
- •Word order / questions
- •Self-Study
- •13. Cumulative review exercises (Essential grammar appendix p.P. 219 – 221, 223-225)
- •13.1. Nouns. Revise all the material concerning nouns.
- •1. Phonetic drill.
- •3. Speak about the differences in the vocabulary of each of the girls.
- •6. Mind also the differences between American and British English words spelling and pronunciation. Spelling. Pronunciation.
- •7. Word formation (Different ways to construct the words or new notions)
- •11. Translate from Russian into English
- •12. Form Participle II of the following verbs and translate them
- •13. Translate the following word combinations
- •14. Translate into English
- •15. State the function of participle I. Translate the sentences
- •Self-Study
- •16. Translate from English into Russian in a written form
- •1. Phonetic drill.
- •3. Few explanations to the text
- •Continuous tenses in active voice
- •15.2. What subjects, to your mind, will help you to become a good practitioner? Self-Study
- •16. Translate the sentences
- •17. Read the supplementary text on pages 56-57. Can you tell anything more about other people’s traditions?
- •1. Phonetic drill.
- •1.1. Read the words paying attention to the pronunciation of the italisized
- •1.2. Read the words paying attention to different pronunciation of letter a
- •2. Read the text a few components of customer value today
- •3. Few explanations to the text
- •8. Translate the following sentences into Russian
- •9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words as
- •Self-Study
- •10. Translate the following sentences into Russian
- •11. Home reading. Read the supplementary text on pages 58-60 and answer the questions
- •Supplementary task for advanced groups
- •18. Think of a business you would like to have as your own. Tell a few
- •19. Do you agree with the definitions of some key notions in your profession
- •Part II _________________________________________________________Lesson 5
- •1. Read the text
- •A few words about operating a business
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. General understanding. Answer the questions to the text
- •5. Test your own attention.
- •5.1 Find English equivalents in the text
- •5.2 Find in the text synonyms for the following words and phrases
- •6. Give Russian equivalents to the following international words without using a dictionary. Be attentive when reading the transcription
- •7. Find in the text the sentences with the words given above and translate them into Russian
- •8. Translate the sentence. What meaning is expressed by the word right?
- •9. Word formation (Different ways to construct words)
- •9.2 Suffixes
- •13. Use the verbs in brackets in Past Perfect or past indefinite
- •14. Translate the following sentences and state the tense-form of the predicate
- •15.Translate the following sentences
- •16. Translate the following sentences and explain the use of tenses
- •Self-Study
- •17. Cumulative review exercises (Essential Grammar Appendix p.P.)
- •1. Read the text the reasons for developing a business plan
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Pick international words out of the text. Give their corresponding Russian meanings without a dictionary. Start compiling your own glossary of international words
- •5. Test your own attention. Find English equivalents in the text
- •6. Find in the text synonyms for the following words
- •7. Prepositional phrasal verbs
- •8. Word formation (Different ways to construct the words or new notions)
- •Essential grammar (Essential Grammar Appendix p.P. )
- •12. Replace the modal verbs with their equivalents and translate the
- •13. Speaking practice.
- •13.1 Discuss the topic with your partner using the vocabulary of the
- •13.2 Discuss the topic “my country” with your partner using such
- •13.3 What should be done, to your mind, to make the economical situation
- •In our country much better? Self-Study
- •14. Translate the following sentences into Russian
- •14. Home reading
- •1. Read the text a roadmap to success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Give Russian equivalents to the following words without using a dictionary. Be attentive when reading the transcription
- •5. Put the correct stress on the following words (Essential Phonetics Appendix p.P. 202-203)
- •6. General Understanding. Answer the questions to the text
- •7. Test your own attention. Find English equivalents in the text
- •8. Prepositional phrasal verbs
- •13.1. Read the sentences. Can you tell where these places are situated?
- •13.2. A foreign country. Watch video. Tell about the uk.
- •Self-Study
- •13. Translate the sentences
- •14. Compile as many words as you can with the letters of the word consideration
- •1. Read the text the main factors to secuRing business success
- •2. Explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Find, read and translate the sentences with the new words and word combinations
- •5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
- •6. General understanding. Answer the questions to the text
- •7. Word formation (Different ways to construct the words or new notions)
- •7.1 Arrange the following words in pairs of synonyms
- •7.2 Translate the following groups of words
- •8. Prepositional phrasal verbs
- •9. Choose and use
- •9.1 Insert the necessary verb
- •Essential grammar
- •10. Translate the following sentences
- •Direct and indirect speech
- •11. Change direct speech into indirect
- •12. Change indirect speech into direct
- •Self-Study
- •13. Translate the sentences
- •18. Some additional information from the practitioners.
- •18.1 Read and translate the extract
- •18.2 Analyze the function of –ing forms
- •18.3 Retell the text using indirect speech
- •19. Home reading
- •20. Business crossword. Revise your professional vocabulary down
- •Supplementary texts
- •A freshman’s experience
- •October, 25 th
- •November, 15th
- •How not to Behave Badly Abroad
- •What Do You Expect From the Business
- •The role of knowledge in business
- •Is there a Chamber of Commerce in your city?
- •Home Office: pros and cons
- •Some more factors to securing business success
- •Industry health
- •Capable management
- •Financial control
- •Consistent business focus
- •Anticipating change
- •Developing a company style
2. Explanations to the text
1.... the overall performance of your company... – производительность
(работа) вашей компании в целом.
2. automatic teller machine (ATM) – банкомат
3. undertake extensive market research – предпринять обширное
исследование рынка
4. gauge the receptivity of a particular market to your idea – оценить
восприимчивость вашей идеи определенным рынком
3. Key vocabulary / words and expressions
the Board [bo:d] – n правление
be bound (bind) to – быть oбpeчeнным нa (успех, провал...)
carry through [θru:] – провести
conduct a survey of smth. – провести исследование, сделать обзор
conceive [kәn'si:v] – v постигать, понимать, задумывать
distribution [ֽdistri'bju:∫n] center – оптовая база
in the long run – в общем, в конце концов
lack – n нужда, v недостает
launch [lo:nt∫] a product – выпускать изделие, товар
make a living – зарабатывать
meet needs – удовлетворять потребности
purchase [pз:'t∫eiz] – v покупать, приобретать, oплaчивaть
nearby ['niәbai] – adj. близлежащий
niche [nit∫] market – ненасыщенный (пустой, нищий) рынок
performance [pә'fo:mәns] – n производительность, достижение; выполнение
reliability [riֽlaiә'biliti] – n надежность
secure [si'kjuә] – v обеспечивать, охранять
ultimate ['ltimit] – adj. конечный;
virtually ['vз:tjuәli] – adv. фактически, в сущности
4. Find, read and translate the sentences with the new words and word combinations
5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
неудовлетворенная потребность_______________________________________
фотография за один час____________________________________________
немного информации______________________________________________
выбор маркетинговой стратегии_____________________________________
жители по соседству______________________________________________
подготовленность рынка___________________________________________
полоса везения___________________________________________________
6. General understanding. Answer the questions to the text
1. What is the ultimate purpose of developing a business plan?
2. What factors contribute most to securing business success?
3. What should predominate in your planing process?
4. What is the basis of all businesses?
5. What are the four sources of getting inspiration for the entrepreneurs?
6. Is it enough to have a great idea or new invention as the basis of your
business?
7. What can you tell us about ATM?
8. Why do companies spend substantial amount of money on market research?
9. What can help you gauge the receptivity of a particular market to your
idea?
10. Tell the class what you will do to understand your market.
7. Word formation (Different ways to construct the words or new notions)
7.1 Arrange the following words in pairs of synonyms
work, investigate, for example, want, gather, immediately, name, job, discover, wish, at once, call, explore, find out, for instance, garner.