- •If you play your cards right … starting up
- •Business is to make profit for the company’s shareholders.
- •What is your own philosophy of business?
- •Listening
- •What do you think of Body Shop’s business philosophy?
- •Vocabulary
- •Match the words with their meanings
- •Complete the sentences with the words from a. Change the form of a word if required.
- •Reading Developing a Mission Statement
- •The Business Vision and Company Mission Statement
- •Core values
- •Core Purpose
- •Visionary Goals
- •Case study Background
- •Those who go beneath the surface do so at their peril.
- •Starting up
- •Vocabulary
- •Hierarchy
- •Board of Directors
- •Responsibilities/functions
- •Managers and executives: uk
- •Managers and executives: us
- •Philips is a major multinational company which has almost 30,000 trademarks registered worldwide.
- •Reading
- •Look at the photos. Which departments of a company do they represent?
- •Listening
- •Translate from Russian into English
- •Case study Background
- •Unit 3 Organization Forms and Company Presentation
- •Angry scenes as members reject
- •Partnership
- •Unit 4 Key Management Skills
- •Vocabulary
- •For managers, the three key skill types are technical, human and conceptual. Match them to their definitions and examples.
- •Listening
- •Reading
- •Management Skills
- •Supplementary discussion: women in management
- •The Roddick Phenomenon
- •The New Achievers
- •Case study Background
- •Everything that can be said can be said clearly.
- •Starting up
- •What other factors are important for communication? Discuss these questions.
- •I can stay cool when I am in the middle of a conflict.
- •Vocabulary
- •Which of the words above have the following meanings?
- •Reading
- •Hard Sell around the Photocopier
- •Grammar
- •Case study
- •The only place where success comes before work is in the dictionary.
- •Vidal Sassoon, hairstylist
- •Starting up
- •At the Forefront of Innovation
- •Vocabulary
- •New Coke for Old
- •Ford Edsel: Remember My Name
- •Keeping Your Confidence Up
- •1. A four-year contract
- •2. Maximum advertising at the football ground
Contents
Unit 1 Business Philosophy ……………………………………………………………………. |
4 |
Unit 2 Company Structure ……………………………………………………………………... |
12 |
Unit 3 Organization Forms and Company Presentation ……………………………………….. |
24 |
Unit 4 Key Management Skills ………………………………………………………………… |
38 |
Unit 5 Communication …………………………………………………………………………. |
49 |
Unit 6 Success ………………………………………………………………………………….. |
61 |
UNIT 1 Business Philosophy
If you play your cards right … starting up
USEFUL TIPS A philosophy is a set of beliefs about the meaning of the universe and of human life.
A business philosophy is a system of ideas about the meaning and the role of business. |
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Business is to make profit for the company’s shareholders.
Business is for the benefit of all the company’s stakeholders.
Business is for the benefit of the whole community.
Business destroys communities.
Business brings out the worst in people.
Business destroys the natural environment.
Business is about risk.
Business is about challenge.
Business is fun.
Business is the best possible way to self-fulfilment.
Business makes the rich richer and the poor poorer.
Business must be regulated by the state.
You have to be ruthless to succeed in business.
What is your own philosophy of business?
Imagine that the word BUSINESS is an abbreviation. What does each letter stand for?
Listening
The Body Shop International is a highly successful franchise skincare retailer. It is against using animals in testing cosmetics, very active in community projects, and particularly well known for its involvement in environmental causes. |
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“A good business should be part of society, and you have to have pride in what you do. There’s no pride in making millions of pounds, but there is pride in helping people and the environment.”
“The idea now is global responsibility. Businesses are the true planetary citizens, they can push frontiers, they can change society.”
“In the next decade, environmentalism will be the most important issue for business.”
Listen to eight customers in a London Body Shop branch, note the reason(s) each customer gives for buying Body Shop products.
What do you think of Body Shop’s business philosophy?
Are consumers in your country concerned about the environmental policies of businesses?
Vocabulary
Match the words with their meanings
1. ideology |
a). purpose or aim |
2. core |
b). something of value that a company owns |
3. goal |
c). the central, most important part |
4. fad |
d). a very important event |
5. asset |
e). to demand or need |
6. milestone |
f). a set of ideas which form the basis for a system |
7. to call for |
g). a fashion, interest that will probably not last long |
Complete the sentences with the words from a. Change the form of a word if required.
The ……… purpose is expressed in a carefully formulated mission statement.
If a company changes its mission, different strategies should be ……. .
The visionary …….. are longer-term and more challenging than strategic or tactical objects.
The vision describes some …….. that the company will reach in the future.
The company’s values and purpose constitute its ……… which remains constant.
The company’s values may be viewed as its …….. .
The current industry environment and management ………. don’t influence core values.
Find the appropriate adjectives to describe a “call-to-action” mission statement.