800-Английский язык в системе коммуникаций
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3.She __________ them to visit her during the holidays.
4.I ___________ that they should send a letter.
5.I ___________ that I had not read it yet.
6.I ____________ her that I wouldn’t be late.
7.The man in the shop __________ me how much it would cost.
8.He ____________ that the price would be three pounds.
9.I ___________ her that I could not come.
10.She ___________ that there were no tickets left.
11.I tried to ___________ him that I was right.
3. Переведите предложения в косвенную речь.
1) ‘I’m leaving now.’ He told us…….
‘Jane phoned me yesterday.’ He said……. ‘There’s nowhere to sit.’ She said……. ‘Nobody will know.’ I thought…….
2) ‘Can you help us?’ They asked…….
‘Am I doing the right thing?’ I wondered……. ‘Where do they invest the money?’ I asked……. ‘How does your photocopier work?’ He asked …..
3) ‘Park round the corner.’ She told me ……. ‘We’ll pay for the supper.’ We offered…….
‘You ought to see the doctor.’ She advised me……. ‘I’ll give up smoking.’ He promised……
4. Переведите предложения с английского языка на русский, обращая внимание на инфинитивы.
1.Не wanted to get there early, but he failed.
2.То know everything is to know nothing.
3.A lot of people choose to work from home in order to save money, but you have to be careful if you choose this option.
4.The secret of business is to know something that nobody else knows. (Aristotle Onassis)
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5.Nature has many secrets to be discovered yet.
6.He is going to take part in the conference to be held in Moscow.
7.The first task of any person wishing to start a business is to get capital.
8.Financial analysts help people decide how to invest their money.
9.He was glad to have been given a new job.
10.I have nothing to say. Ask Annie, she was the first to come.
11.Does it pay to invest in advertising and promotion?
12.“The most important thing is to believe in yourself and believe in your business, confidence breeds success", he said.
5. Выберите правильный вариант инфинитива. Переведите предложения
1.The Greeks seem to have known / to have been known papyrus as early as the beginning of the 5th century BC.
2.A Scottish sailor, Alexander Selkirk, was marooned (был высажен на необитаемом острове) on one of the islands between 1704 and 1709, and his experiences are supposed to have inspired / to be inspired the novel Robinson Crusoe, by Daniel Defoe.
3. Let her do / to do it herself. She is considered to be / being |
a careful |
researcher and can't stand being helped.
4.You look rather tired. You are unlikely to have finished / to finish the work in time. You had better going / go home now.
5.The pre-1914 gold standard is considered by many to be / to have been the golden age of international monetary arrangements at the beginning of the 20th century.
6.He wants the book to return / to be returned tomorrow.
7.He was made to leave / leave the town and did not want to spend the last money on renting an apartment in the suburbs.
8.If the manufacturer wants his goods to sell / to be sold, he must maintain quality.
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6. Соедините по смыслу начало и конец предложения с конструкцией “ сложное подлежащее с инфинитивом”. Переведите предложения.
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a) to grow at a rate about as fast as the |
1. |
National currencies are considered |
average for all jobs through 2018. |
2. |
She doesn't seem |
b) to be announced in the next year |
3. |
Employment of loan officers is |
budget. |
expected |
c) to be as strong as the national |
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4. |
Why are banks expected |
economies, which support them. |
5. |
The changes are likely |
d) to actively use telecommunications |
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and computer systems? |
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e) to understand me. |
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7. Выберите подходящий по смыслу глагол в форме причастия II, чтобы закончить предложения.
produced, offered, sold, paid, tested, produced, taken, obtained, approved
I. All goods (1)……. |
in this department store are of very high quality. |
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2. |
The measures (2)……. improved the quality of good |
s |
and now all |
goods |
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(3)……. |
there are in great demand. |
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3. |
Goods especially (4)……. |
by the consumers were exhibited last year. |
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4. Special attention (5)……. to |
the quality of consumer goods is bringing results. |
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5. |
We hope that the majority of consumer goods (6)… |
…. in our country in the |
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nearest future will be at the world standard level. |
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6. |
The equipment (7)……. at the plant required impro vement. |
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7. |
The information (8) ……. is very valuable. |
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8. The new job (9)……. to me seems very interesting . |
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8. |
Выберите |
причастие |
I или причастие |
II. |
Переведите |
эти |
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словосочетания. |
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1.prices (affecting/ affected) by market forces
2.farms (growing/grown) wheat and other crops
3.enterprises (working/worked) in this sector
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4.supply of agricultural products (depended/depending) on weather conditions
5.a book (dealing/dealt) with problems of management techniques
6.consumption (influencing/influenced) by inflation
7.companies (running/run) successfully
8.goods (advertised/advertising) on TV
9.recently (buying/bought) equipment
9.Вставьте пропущенные предлоги. Посмотрите в словаре, какие предлоги подойдут к данным словам по смыслу
1.The success of your business depends much … your knowing how to manage
your money.
2.Colleges are interested … recruiting mature students.
3.Without advertising there is no use … creating your product.
4.The boss insisted … his employees raising their educational level.
5.They were afraid … failing their partners.
6.Jules Vern succeeded … predicting moon journeys in his science fiction novels.
7.What would you say … increasing sales in this region?
8.We object … signing the contract on these terms.
10. Составьте предложения из предложенных слов. Каждое предложение начинается с выделенного слова:
1.Make / have got / that people want / you / sure /something different.
2.One / help / of the ways / is / by finding resources / social workers / for people.
3.Only people / real estate / at it, /should try /to become / who enjoy selling,/ agents / and are good .
4.Since / can work / much information / about properties /over the Internet, / some agents / out / is available / of their own homes.
5.We expect / they / been done / the way / have always / things done.
6.Most / are / who / promotions / people / well educated / gain.
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11. Выберите правильный вариант глагольных форм для этих условных предложений. Переведите предложения.
1.If I____you, I____him. It's high time you_____his advice.
A were, would contact, would take B were, would contact, took
2.If the computer crashes, ______someone from the IT department.
A you’d call
Byou’ll have to call
3.If she _____half an hour earlier, she____to see him before the departure. He was eager to say good-bye to her.
Acame, would be able
B had come, would have been able
4. You were not attentive. If you_____so nervous, you_____ much better and
_______ so many mistakes.
A had not been, would have spoken, wouldn't have made
B were not, would speak, wouldn't make
5.We_____the train if we_____faster.
A would catch, had walked
B would have caught, had walked
6.But for your help we_____in time.
A hadn't finished
B would not have finished
7.If I _____ well, I will_____ at home .
A don’t feel, stay
B felt, stay
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РАЗДЕЛ V
Контрольное задание № 7
Вариант I
1. Заполните пропуски словами, подходящими по смыслу. Переведите предложения.
a) countries |
f) profile |
k) to increase |
b) PROs |
g) the site |
l) users |
c) professionals |
h) connections |
m) value |
d) describing |
i) in total |
n) underestimated |
e) link |
j) Twitter |
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Inside PR. How can PR people use LinkedIn
It is not uncommon for (1)_____ to have hundreds of (2)______ on LinkedIn, but what actual (3)______ do all these contacts bring you? According to its own blog
(4)_______ the uses of LinkedIn, the first reason to have connections is
(5)_______ visibility. If you are all over (6)______and Facebook, your LinkedIn
(7)_______ may not be a priority. But LinkedIn should not be (8) ________
because of the sheer number of its (9)_______. For example, with just over 200 contacts, (10)_________claims that this could (11)_______ you to over 3 million (12)_________ while (13)________the site has over 85 million members in over 200 (14)_________.
2.Соотнесите следующие определения с терминами из сферы PR. Переведите эти определения и соответствующие им термины.
1.Presenting persuasive material to the public by means of paid space or broadcast time to promote a product, idea, or service.
2.A written communication sent to all news media.
3.Using techniques such as events, promotions, ads and stunts to create and stimulate interest in a person, product, organisation or cause.
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4.An article or opinion piece written to communicate key messages to the various audiences identified by a client and consultancy.
5.Channel for the communication of information including newspapers, magazines, radio, TV, mobile phones and the internet.
6.A graphic or symbol owned by and representing a company or brand.
7.This is the group of people you are trying to reach with your message.
8.Direct attempts to influence legislative and regulatory decisions in government.
9.The credible, honest and timely two-way flow of information that fosters
common understanding and trust.
10.The use of a project, programme, action or happening, generally involving public participation, to meet overall organisational goals.
11.Donating funds to an organisation or event in exchange for supportive association in order to generate publicity.
________________________________________________________
sponsorship, lobbying, advertising, event management, press release, media, logo, promotion, communication, target audience, editorial
3. Прочитайте текст. 1)Переведите слова и словосочетания в скобках. Запишите русские слова и словосочетания и их английские соответствия.
2) Запишите значения выделенных предлогов в данном тексте
What is PR?
Britain's business leaders are often asked (1, определить самые важные факторы) in, and biggest risks to, building (2, успешные организации). They rate reputation as (3, самое ценное достояние компании) asset - in fact, they rate it considerably higher than they do a company's (4, финансовый результат деятельности).With a crucial (5, ответственность) for both an organisation's identity and its reputation, public relations (6, играют важную роль) in all successful businesses.Public relations is the discipline which looks after reputation, with the aim of (7, заработать понимание и поддержку and
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influencing opinion and behaviour. Effective PR can support organisational success (8, многими способами): from helping (9, добиться преимущества) by reducing barriers to competition to opening new markets; from attracting the best recruits and business partners to enhancing access (10, к финансированию и инвесторам); and from creating a premium value for products and services (11,
до защиты бизнеса во времена кризиса).
4. Заполните пропуски в письме подходящими по смыслу словами. Перепишите текст письма и переведите на русский язык. Подчеркните
вставленные слова. (Выполняйте это задание после того, как Вы прочитаете тексты по деловой переписке на с.13-14 и ознакомитесь с клише по деловой переписке в приложении II на с.49-51)
It is with great __1__ that we have __2____ you that the |
a) |
reduce |
material, delivered under Contract № … does not conform to |
b) |
losses |
__3___ on the basis of which the contract was ___4__. We |
c) |
to inform |
have sent you a cutting from this material and one piece from |
d) |
the difference |
the material of the previous __5___, so that you can compare |
e) |
signed |
the two and see __6___. As a result of this situation we suffer |
f) |
consignment |
heavy __7___ because we cannot fulfill our contractual |
g) |
obligations |
__8___ to our clients. We are ____9___ to retain the goods if |
h) |
reply |
you __10___ the price, say, by 40%. Awaiting your |
i) |
regret |
early___11____. |
j) |
prepared |
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k) |
the specification |
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5. Заполните пропуски в таблице словами с тем же корнем. Воспользуйтесь словарём и перечнем суффиксов и префиксов в приложении II (с.37.) Запишите заполненную таблицу с переводом.
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Verb |
Noun |
Adjective |
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1) |
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information |
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2) |
to promote |
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3) |
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distribution |
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4)to create
5) |
experience |
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6) |
different |
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7) |
successful |
8)to reduce
9) |
persuasion |
10)to describe
6.Перепишите и письменно переведите на русский язык следующий текст.
PR in Entertainment, Sports and Tourism
Publicizing individuals and promoting entertainment constitute the aspect of contemporary PR practice that comes closest to the traditional mantle of press agentry. This work requires intense contact with the media, by telephone and mail and in person. Name recognition is its primary goal.
The impact of television on the field of personality promotion is immense. An unknown person who appears on a nationally distributed television show may become an almost instant celebrity. PR firms specializing in personality buildup have staffs that book clients – show-business peopl e, politicians, sports figures, and authors of promotional-type books in particular – in a highly organized manner for TV and radio talk shows. Distribution of news items about personalities to print media columnists and electronic media commentators, and the scheduling of interviews with newspapers and magazines, also are major functions. So are PR tours by film and television stars.
Promotion of entertainment events is a many-faceted activity, intensely competitive because many events compete for the consumer’s time and money. Exposure in the print and electronic media is fundamental. The success of theatrical engagements, fairs and exhibitions, and entertainment centers such as Disney World depends on their PR and publicity programs.
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Professional and big-time college sports is another category in which energetic PR efforts are necessary. Every professional team has its PR specialist, and athletic departments of large universities have their sports information directors.
Sports promotion is an aspect of the PR profession that relies heavily on publicity and promotion to foster the brand equity of teams, conferences, types of sports, and specific athletes. As professional, collegiate, and amateur sports functions assume an increasingly important role in society and culture, sports organizations and athletes face increasing scrutiny from media and society. A scan of the news on almost any day reveals events from the sports pages that are now making the front page, the business page, and the top of the broadcast instead of being covered only on the sports page.
Closely related to entertainment and sports is travel PR, because the travel industry is also competing for the public’s recreation dollars. Tourism in general continues to withstand tremendous challenges and remains robust overall in many nations’ economies. The growth of travel and tourism PR parallels the industry.
A multilayered distribution system of sellers and buyers of travel products makes travel and tourism big business for PR. Travel suppliers may have PR representation “in house” or may contract for repre sentation with an independent firm specializing in travel and tourism PR.
Media relations with the travel industry press as well as with the consumer travel press constitute an essential element of travel and tourism PR. A traditional tool used by practitioners in conducting media relations is the working press trip or “junket” whereby travel journalists either indiv idually or in groups experience the sellers’ travel product as a consumer tourist would but at free or reduced costs arranged by the practitioner. Besides generating publicity in the media, PR techniques include direct communication tactics such as brochures, newsletters, Web sites, e-mail, and other Internet-based communications, as well as sales promotional items and giveaways; interpersonal and group communication tactics,
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