- •Министерство культуры Российской Федерации
- •1.Target Markets 80
- •2. Levels Of service 83
- •4. Ownership and Affiliations 84
- •Infomercials 100
- •Preface
- •Course book Outline
- •Unit 1. Tourism Industry Group Discussion
- •Reading
- •Vocabulary Focus
- •Speaking
- •Cultural Tourism
- •Ghetto Tourism and Graffiti Travel
- •Medical Tourism
- •Religious Tourism
- •Secular Pilgrimage (Personality Cult)
- •Sports Tourism
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 3. Means of travel Group Discussion
- •Reading Air travel
- •Travel by rail
- •Coach travel
- •Travel by car
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 4. Working in tourism Group Discussion
- •Reading
- •Types of jobs you could do
- •Skills used in this Industry
- •Related jobs
- •Related industry
- •Vocabulary Focus
- •Speaking
- •Origins
- •Operations
- •Vocabulary Focus
- •Speaking
- •2. Levels Of service
- •4. Ownership and Affiliations
- •Vocabulary Focus
- •Speaking
- •Business Travel
- •Travel Insurance
- •In addition, often separate insurance can be purchased for specific costs such as:
- •Speaking
- •Creative task
- •Unit 8. Food service
- •The Industrial Revolution
- •Speaking
- •Promotion Methods
- •Publicity
- •Advertising
- •Types of advertising Media
- •Mobile billboard advertising
- •Infomercials
- •Celebrities
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Questions
- •References
- •Appendix World’s Most Visited Tourist Attractions
- •1) Times Square, New York City (39,200,200)
- •2) Central Park, New York City (38,000,000)
- •3) Union Station, Washington, dc (37,000,000)
- •4) Las Vegas Strip (29,467,000)
- •9) Disneyland Park, Anaheim, ca (15,980,000)
- •10) Grand Bazaar, Istanbul (15,000,000)
Vocabulary Focus
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объявление; реклама; анонс, извещение |
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1) торговая марка, бренд 2) разновидность, сорт |
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целевая реклама |
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рекл., связь прямая (почтовая) рассылка (рассылка почтовых сообщений непосредственно на адреса предполагаемых клиентов) |
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1) распределение; раздача 2) распространение 3) мат.; лингв. дистрибуция, распределение |
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реклама самой фирмы, а не её товаров |
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а) употр. с гл. в ед. и мн.; = mass media СМИ, средства массовой информации б) употр. с гл. во мн. представители СМИ; репортёры, журналисты |
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опрос, социологическое исследование |
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1) общ. поручительство, порука, гарантия 2) а) общ. финансирование (финансовая поддержка) б) рекл. спонсорство (финансовая поддержка в обмен на рекламу своей деятельности, продукции и т. п.) 3) общ. инициатива, почин 4) общ. одобрение, поддержка |
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1. прил. 1) разовый, одноразовый; выбрасываемый (после употребления) 2. сущ. 1) предмет одноразового использования 2) преим. амер.; канад. рекламная листовка, буклет или проспект (распространяемые на улице или в общественном месте) |
Speaking
Compose dialogues according to the information given below:
You work for a large tour operator. You are giving an interview to a correspondent. The theme of the interview is tourist promotion.
You are a professor at a university giving a lecture on tourist promotion. Answer the students’ questions on the subject.
Creative task
Advertise your enterprise. Create a flyer/handbill/business card of your travel agency. Make sure it is colorful, unique and impressive. Tempt people to visit you and use your services!
Questions
What is tourism?
What benefits of tourism can you name?
What are the advantages and disadvantages of being involved in tourism business?
What types of tourism do you know?
What types of tourism are traditional ones?
What types of tourism are brand new?
What part does transportation play in tourism industry?
Why have railroads and steamships lost much of their business?
What should be the final result of efforts made by the people who work in tourism?
What jobs in tourism can you name?
What are the special skills desirable in tourism?
Is prior experience in tourism necessary before starting an independent travel agency? Why?
What are the factors necessary for the success of a travel agency?
What is a hotel?
What does a hotel provide for a traveler?
What types of hotels do you know?
What is the difference between a hotel and a motel?
What is business travel?
What business facilities do many hotels offer?
What is the main idea of culinary trips?
What is promotion?
What kinds of promotion can you name?
What are the media?
What role does word of mouth play in tourism promotion?
What is travel agency?