
- •Министерство культуры Российской Федерации
- •1.Target Markets 80
- •2. Levels Of service 83
- •4. Ownership and Affiliations 84
- •Infomercials 100
- •Preface
- •Course book Outline
- •Unit 1. Tourism Industry Group Discussion
- •Reading
- •Vocabulary Focus
- •Speaking
- •Cultural Tourism
- •Ghetto Tourism and Graffiti Travel
- •Medical Tourism
- •Religious Tourism
- •Secular Pilgrimage (Personality Cult)
- •Sports Tourism
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 3. Means of travel Group Discussion
- •Reading Air travel
- •Travel by rail
- •Coach travel
- •Travel by car
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 4. Working in tourism Group Discussion
- •Reading
- •Types of jobs you could do
- •Skills used in this Industry
- •Related jobs
- •Related industry
- •Vocabulary Focus
- •Speaking
- •Origins
- •Operations
- •Vocabulary Focus
- •Speaking
- •2. Levels Of service
- •4. Ownership and Affiliations
- •Vocabulary Focus
- •Speaking
- •Business Travel
- •Travel Insurance
- •In addition, often separate insurance can be purchased for specific costs such as:
- •Speaking
- •Creative task
- •Unit 8. Food service
- •The Industrial Revolution
- •Speaking
- •Promotion Methods
- •Publicity
- •Advertising
- •Types of advertising Media
- •Mobile billboard advertising
- •Infomercials
- •Celebrities
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Questions
- •References
- •Appendix World’s Most Visited Tourist Attractions
- •1) Times Square, New York City (39,200,200)
- •2) Central Park, New York City (38,000,000)
- •3) Union Station, Washington, dc (37,000,000)
- •4) Las Vegas Strip (29,467,000)
- •9) Disneyland Park, Anaheim, ca (15,980,000)
- •10) Grand Bazaar, Istanbul (15,000,000)
Vocabulary Focus
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администратор |
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горничная |
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дежурный по этажу |
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официант |
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коридорный |
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регистрация в гостинице |
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счёт |
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оплатить счет |
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паспорт |
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комната, номер |
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комната на одного |
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комната на двоих |
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на одну ночь |
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на двое суток |
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ключ |
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багаж |
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чемодан |
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вешалки |
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полотенце |
Speaking
Reconstruct the following situation into a dialogue:
You want to have a room reserved for a number of businessmen who come in two days and are going to stay at the hotel for a week.
You want to have a room reserved for a friend of yours who wants to live in a single room with a bath.
You are going to visit London. Make a room reservation in a hotel with the help of Hotel Accomodation Service by phone.
You are going to leave the hotel.
Creative task
Project is a creative method of work on a particular subject that can be done individually, in pairs or in groups. It combines art activities with research. Students learn to organize their thoughts and to communicate in a visual way their knowledge and feelings. |
Make a tourist booklet of accommodations in any European capital. Prepare a list of hotels (at least 7) and description of their accommodation.
Unit 7. Business Travel
Group Discussion
Discuss the following issues:
What is business travel?
What business facilities do many hotels offer?
Why is it advisable to get insurance in case of a trip abroad?
Reading
Business Trip
A business trip or official trip is a travel/journey caused by business necessities. The place of employment is left temporarily, e.g.:
to visit customers, suppliers or a trade fair;
to participate in congresses or seminars;
for further education;
for excursions for research, scientific campaigns;
for teachers to participate in study trips, school or exploratory trips;
for work in civil engineering, construction, geology, etc.
Business trips have to be approved by the employer, who usually meets the costs. The traveling expenses can be calculated in detail or by a lump sum, depending on the average expense of the travel country.
For activities away, the correspondent term in military is duty travel, in politics facility trip.
Business Travel
Business travel, or travel management as it is often referred to, is on the rise especially with foreign business markets opening up. Business travel is generally accepted as being a corporation's 3rd or 4th biggest expense after staffing, rent and rates and possibly IT and communications.
Many airlines began to concentrate on providing premium service on long haul flights especially for the first and business class business traveler with the development of more sophisticated business traveler needs over the last 15 years.
Airlines have also been working on tools that benefit the business travelers such as: improved and competitive mileage programs, quick check in and online check in, lounges with broadband connection, etc. Hotels are not far behind. They are also on the competition for the business travelers by offering flexible points programs, broadband connection in all rooms and fast check in and check out services.
While Internet booking engines have become the first destination for around 60% of leisure travelers, business travelers, especially with the need for itineraries that may include more than one destination, have still found that a knowledgeable travel agent may be their best resource for better ticket pricing, less hassle and better air and land travel planning. For larger business travel accounts these travel agents take on a travel management role, and are referred to as Travel Management Companies (TMCs), providing services such as consultancy, traveler tracking, data and negotiation assistance and policy advice.
Recent trends in this market have extended to the implementation of Self Booking Tools (SBTs) which allow automated booking of trips within company policy, an increase in the inclusion of Duty of care practices in the booking and monitoring process and more consideration for the environmental impact of business travel.