Темы по английскому

Экзаменационные темы.

2 курс:

1.Trade

1. G1obalization and free trade. Pros and cons.

2. How can countries regulate their imports and exports. Protectionism.

3. Fair trade and its implications for developing and developed countries.

4. Negotiating techniques.

2. Money

1. Factors affecting investment decisions (risk, return, liquidity). Types оf investment.

2. Ways of raising finance for different types of businesses

3. Кеу indicators оf а company's financial success. Ways to increase revenue.

3. Q^-uality

1. Кеу characteristics оf high-quality goods. The concept of quality.

2. Quality control and customer service. Dealing with detective products

3. Old - fashioned concept of quality: Mie1e. How can manufacturers guarantee product quality?

4. Quality management in hotel industry. Importance of investment in quality.

4. Organization

1. Types of organizational structures.

2. Flexibility. Innovative management practices.

3. Нow to improve work efficiency and increase employee motivation?

4. What makes а сатрапу successful? Characteristics of successful companies.

5. Employment

1. Кеу factors for getting а job.

2. The main stages of recruitment process.

3. How to identify and attract the 6est candidates? Planning an ambitious business career.

4. How to retain and motivate high-calibre staff? Empowerment and se1f-development.

6. Ethics

1. Unethical behavior at work. Business гresponsibility towards its stakeholders (clients, employees, shareholders, competitors).

2. Ethical issues faced by companies in different industries. Corporate social responsibility – positive steps taken by the companies to address the issue.

1 курс:

1. Travel

1. Business travellers' problems.

2. Business travellers' priorities

3. Causes and effects of air-rage incidents.

4. How to improve quality оf consumer service?

2. Culture

1. What is culture? Culture-creating factors_.

2. Doing business across cultures. The importance of cultural awareness. Factors taken into account.

3. Brands

1. Characteristics of branded goods. Types of brands.

2. Why до consumers need brands?

3. Problems associated with 1uxury brands production in low-cost countries (Outsourcing and its impact on quality).

4. Advertising

1. Advertising media and methods, their advantages and disadvantages.

2. What makes а successful advertising campaign? Stages of advertising campaign.

3. Using celebrity endorsement in advertising.

5. Leadership

1. The concept оf leadership. Leadership qualities. The difference between а manager and а 1eader.

2. The founder оf IKEA as an ехаmp1е of а leader.

3. Rea1 leaders: born or made?

6. Innovation

1. Important innovations in our life and their characteristics.

2. Different stages in а new product launch.

3. Innovations at Procter and Gamble.