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Business English. Учебное пособие

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TRAVEL EXPENSE REPORT NAME:________________________________________________________________ DEPARTMENT:________________________________________________________ DATE:________________________________________________________________ DESTINATION:________________________________________________________ DATES OF TRAVEL:___________________________________________________ PURPOSE OF TRIP:____________________________________________________
TRANSPORTATION: _____________________________________$ HOTEL:_________________________________________________$ CAR RENTAL:___________________________________________$ MEALS:_________________________________________________$ OTHER (itemize):________________________________________$
__________________________________________$
________________________________________$
TOTAL: $
(For proper reimbursement be sure to attach all receipts.)
Figure 11-3
Informal Report (Preprinted Form)
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Formal Reports
A formal report (Figure 11-4) is not only longer, but also more thorough than an informal report. It requires more extensive information gathering and is presented in a more stylized format. It is always presented objectively and relies on extensive details for documentation.
Similar to informal reports, begin preparing your formal report by defining your topic. State the problem to be solved as precisely as you can. Then decide what information is needed to solve that problem and the techniques required to gather that information. Typical methods of information gathering include library research, surveys and interviews, and experimentation.
When your investigation is complete and your data are collected, you must organize and analyze the facts. Your interpretation may or may not be included in the final version of the report. However, before you begin to write, you must understand the data and facts thoroughly.
The formal report consists of the following parts:
1. Title page: This page will include the title of the report, the name of
the person who prepared the report, the name of the person for whom it was prepared, and the date on which it was completed. The title page, therefore, will contain a great deal of white space.
2. Table of contents: This page will be outlined in advance, but it is
printed last. It consists of a list of all the headings and subheadings in the report and the number of the pages on which each section begins.
3. Introduction: Unlike the introduction to a school research paper, this
section is not an opening statement leading into your main topic. Rather, it is a statement of three specific items:
The purpose of your report (what the report demonstrates or proves)
The scope of your report (what the report does and does not include)
The method by which you gathered your information
4. Summary: This section is a concise statement of the main points
covered in the report. Think of it as a courtesy for the busy executive who will not have enough time to read your entire report.
5. Body: This is the essence of your report. It is the organized
presentation of the data you have collected.
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6. Conclusion: This is an objective statement of what the information in
the report has demonstrated.
7. Recommendations: If required, these should be made on the basis of
the facts included in the report. They should flow logically from the objective conclusion.
8. Appendix: This section consists of supplementary information that
does not fit into the body of the report but which is essential to support the data. It is often in the form of charts and graphs.
9. Bibliography: A list of references used in preparing the report is
required whenever printed material has been consulted. Entries are listed alphabetically by author's last name. Proper format varies from field to field, so you should consult a manual or style sheet.
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RECENT DEVELOPMENTS IN
OFFICE TECHNOLOGY
Prepared by Rachel Orloff Prepared for Mr. Winston Chin February 22, [year]
Formal Report (Title Page)
Figure 11-4
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TABLE OF CONTENTS
Page INTRODUCTION 3 SUMMARY 3 RECENT DEVELOPMENTS IN OFFICE TECHNOLOGY 4
Typewriters 5 Word Processing Equipment 7 Dictation Machines 8 Copiers 9 Computers 11 Calculators 13
Fax Machines 14 CONCLUSION AND RECOMMENDATIONS 15 APPENDIX 16 BIBLIOGRAPHY 17
Figure 11-4
Formal Report
(Table of Contents)
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INTRODUCTION
The purpose of this report is to examine the latest advances in office machines technology in order to determine what, if any, capital improvements should be made in the office equipment of the ANDMAR Corporation.
This report does not consider security systems or fire detection and control devices.
The information for this report was gathered from information supplied by the National Office Machines Dealers Association as well as from articles in several issues of Secretary's Press, Executive World, and Management Review.
SUMMARY
This report shows that, because of increasing emphasis on the use of very large­scale integrated circuits, major changes are anticipated in office technology during the next decade. These changes will primarily involve:
1. electronic typewriters with memory functions
2. executive, as opposed to central, word-processing stations
3. high-speed and intelligent copiers
4. computers of increased speed, reliability, and memory capacity
5. electronic printing calculators
6. dual-voltage fax with memory
Introduction and Summary
Figure 11-4
Formal Report
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CONCLUSION AND RECOMMENDATIONS
On the basis of the data in this report, it can be concluded that:
1. The installation of electronic typewriters and word-processing stations increases the
productivity of secretaries and the efficiency of executives.
2. Medium-speed copiers and fax machines maximize cost-effectiveness when used on
a departmental basis.
3. Programmable electronic calculators function at a fraction of the cost of electronic
adding machines.
From these conclusions, it is therefore recommended that:
1. An in-depth investigation of currently available electronic typewriters, fax machines,
and word-processing systems be conducted to determine the cost and feasibility of installing such equipment.
2. A cost analysis be made to compare the copiers presently in use at ANDMAR to
alternatives now on the market.
3. The services of an electronic calculator system sales specialist be engaged to
determine the equipment best suited to ANDMAR's particular application.
Figure 11-4
Formal Report (Conclusion and Recommendations)
The most difficult part of a report to prepare, of course, is the body. Since this is where the bulk of your work will be focused, you should proceed systematically:
1. Research – Your report will consist of information, and you must
determine where to find it. Sources may include your own experience, company files, the Internet and other computer-based data sources, people (by means of interviews and questionnaires), industry and government publications, and other printed literature (such as books and articles).
2. Organization – When you have gathered the necessary data, you must
arrange it logically. The system you use will be determined by your topic. Some reports require a chronological presentation. In other reports, the purpose will suggest division into categories: Are you comparing, ranking, examining cause and effect? Whatever
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arrangement you decide on should be emphasized with subtitles and headings.
3. Illustration – The body of your report can be substantiated by the use of charts, graphs, tables, diagrams, and photographs. These should be used to present data not easily expressed in prose; they should not be used to repeat data already presented in your text. Each illustration should be labeled and, if many are included, numbered as well.
Finally, you must be sure to cite your sources! When you quote another person's words and ideas, you must give that person credit for the words or ideas. Failure to do this constitutes PLAGIARISM, which is essentially information theft. If you interview people, give their names. If you refer to books or articles, footnote them. You lose no credit when you acknowledge the source of your information, but you lose all credibility (and maybe even your job) if you are caught presenting another person's ideas as your own.
When your report is complete and ready to be printed, keep in mind these guidelines for preparing the manuscript:
1. Use standard manuscript form – double space on one side of paper.
2. Number every page – except the title page – in the upper right-hand
corner.
3. Leave lots of white space – allow ample margins as well as space
between subtopics.
4. Use lots of headings and subheadings – make your report logical by
giving headings of equal weight parallel wording; surround headings with white space.
5. Pay attention to paragraphing – try to keep your paragraphs more or
less equal in length. (A paragraph of 15 lines should not be followed by one of 6 lines; on the other hand, paragraphs of 15 and 11 lines, although unequal, would not be too unbalanced.) Also, give each paragraph, like the report as a whole, a logical structure; start with a topic sentence and follow with supporting details.
6. Be sure to footnote information that you take from other sources –
quotations should be followed by a raised number and at the bottom of the page a notation should be made:
7. Proofread your report for errors in grammar, spelling, capitalization,
and punctuation.
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8. Bind the finished manuscript securely.
Proposals
A proposal is a sales pitch for an idea. Its purpose is to persuade someone to accept your idea and put it into action.
Proposals are required in a variety of situations. For example, you may want to:
suggest an idea to your employer to change a company procedure, hire
an additional employee, purchase new equipment, and so on.
recommend an idea or project to a committee or board.
apply for a grant to fund a project.
solicit financial backing from investors for a new business or project.
solicit a contract from a potential customer or client.
The information you include and the format you choose for your proposal will vary with the purpose of the proposal. Some proposals, particularly grant applications, require the completion of extensive application forms and must follow a format prescribed by the organization offering the grant. In any case, all proposals must:
1. Define the idea. Early in the proposal you must state CLEARLY your
actual idea. You must define its purpose, as well as its scope and limitations. If you are presenting the idea to people unfamiliar with the background for the idea, you must inform them, creating a context in which the idea fits logically.
2. Be persuasive. Offer specific reasons for your idea, including the
benefits or advantages to be gained from it. Present these reasons logically, not just as a list, but as an organized progression. You want to gradually build an irrefutable case for your idea.
3. Anticipate objections. Provide answers to questions or doubts before
they occur. This may include credentials of people involved, justification of costs or expenditures, or arguments against alternative ideas.
4. Explain how to proceed. What must be done to implement your idea?
What would you like your reader to do? Is there a deadline by which a decision must be made?
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The size of your idea will determine the length of your proposal. If you are proposing the purchase of an extra computer terminal for your secretarial staff, you will need a briefer argument than you would for a proposal for a bank loan to start up a new business. Still, all proposals contain:
TITLE: This identifies your idea clearly. It should be short.
HEADINGS: Divide your persuasive argument into subtitled sections.
You will make your proposal easier to read and your argument easier to follow.
A long proposal may also include:
SUMMARY: At the beginning, you will provide the busy executive
with a synopsis of your idea and main supporting points.