Иноязычная профессиональная коммуникация. Практикум
.pdfday. I’m not entirely sure why I took a different route that day, a detour. I just remember a feeling of surprise; surprise at finding a street with no cars, as opposed to the nearby Mass. Ave. full of cars; surprise at finding a street draped by leaves and surrounded by trees. But after the feeling of surprise, I felt shame. How could I have been so blind? For an entire month, I was so trapped in my mobile app that a journey to work became one thing only: the shortest path. In this single journey, there was no thought of enjoying the road, no pleasure in connecting with nature, no possibility of looking people in the eyes. And why? Because I was saving a minute out of my commute.
2:15 Now let me ask you: Am I alone here? How many of you have never used a mapping app for finding directions? Most of you, if not all, have. And don’t get me wrong – mapping apps are the greatest game-changer for encouraging people to explore the city. You take your phone out and you know immediately where to go. However, the app also assumes there are only a handful of directions to the destination. It has the power to make those handful of directions the definitive direction to that destination.
2:56 After that experience, I changed. I changed my research from traditional data-mining to understanding how people experience the city. I used computer science tools to replicate social science experiments at scale, at web scale. I became captivated by the beauty and genius of traditional social science experiments done by Jane Jacobs, Stanley Milgram, Kevin Lynch. The result of that research has been the creation of new maps, maps where you don’t only find the shortest path, the blue one, but also the most enjoyable path, the red one. How was that possible?
3:44 Einstein once said, “Logic will get you from A to B. Imagination will take you everywhere”. So with a bit of imagination, we needed to understand which parts of the city people find beautiful. At the University of Cambridge, with colleagues, we thought about this simple experiment. If I were to show you these two urban scenes, and I were to ask you which one is more beautiful, which one would you say? Don't be shy. Who says A? Who says B? Brilliant. Based on that idea, we built a crowdsourcing platform, a web game. Players are shown pairs of urban scenes, and they're asked to choose which one is more beautiful, quiet and happy. Based on thousands of user votes, then we are able to see
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where consensus emerges. We are able to see which are the urban scenes that make people happy.
4:50 After that work, I joined Yahoo Labs, and I teamed up with Luca and Rossano, and together, we aggregated those winning locations in London to build a new map of the city, a cartography weighted for human emotions. On this cartography, you’re not only able to see and connect from point A to point B the shortest segments, but you’re also able to see the happy segment, the beautiful path, the quiet path. In tests, participants found the happy, the beautiful, the quiet path far more enjoyable than the shortest one, and that just by adding a few minutes to travel time. Participants also love to attach memories to places. Shared memories – that’s where the old BBC building was; and personal memories – that’s where I gave my first kiss. They also recalled how some paths smelled and sounded. So what if we had a mapping tool that would return the most enjoyable routes based not only on aesthetics but also based on smell, sound, and memories? That’s where our research is going right now. More generally, my research, what it tries to do is avoid the danger of the single path, to avoid robbing people of fully experiencing the city in which they live. Walk the path through the park, not through the car park, and you have an entirely different path. Walk the path full of people you love and not full of cars, and you have an entirely different path. It’s that simple.
6:38 I would like to end with this thought: do you remember “The Truman Show?” It’s a media satire in which a real person doesn’t know he’s living in a fabricated world. Perhaps we live in a world fabricated for efficiency. Look at some of your daily habits, and as Truman did in the movie, escape the fabricated world. Why? Well, if you think that adventure is dangerous, try routine. It’s deadly.
7:12 Thank you. 7:14 (Applause)
Andrew Bastawrous: Get your next eye exam on a smartphone
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0:12 There are 39 million people in the world who are blind. Eighty percent of them are living in low-income countries such as Kenya, and the absolute majority do not need to be blind. They are blind from diseases that are either completely curable or preventable.
0:31 Knowing this, with my young family, we moved to Kenya. We secured equipment, funds, vehicles, we trained a team, we set up a hundred clinics throughout the Great Rift Valley to try and understand a single question: why are people going blind, and what can we do?
0:52 The challenges were great. When we got to where we were going, we set up our hightech equipment. Power was rarely available. We’d have to run our equipment from petrol power generators. And then something occurred to me: There has to be an easier way, because it’s the patients who are the most in need of access to eye care who are the least likely to get it.
1:16 More people in Kenya, and in sub-Saharan Africa, have access to a mobile phone than they do clean running water. So we said, could we harness the power of mobile technology to deliver eye care in a new way? And so we developed Peek, a smartphone [system] that enables community healthcare workers and empowers them to deliver eye care everywhere. We set about replacing traditional hospital equipment, which is bulky, expensive and fragile, with smartphone apps and hardware that make it possible to test anyone in any language and of any age. Here we have a demonstration of a three-month- old having their vision accurately tested using an app and an eye tracker.
2:02 We've got many trials going on in the community and in schools, and through the lessons that we've learned in the field, we've realized it’s extremely important to share the data in non-medical jargon so that people understand what we're examining and what that means to them. So here, for example, we use our sight sim application, once your vision has been measured, to show carers and teachers what the visual world is like for that person, so they can empathize with them and help them.
2:30 Once we’ve discovered somebody has low vision, the next big challenge is to work out why, and to be able to do that, we need to have access to the inside of the eye. Traditionally, this requires expensive equipment to examine an area called the retina. The retina is the single part of the eye that has huge amounts of information about the body and
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its health. We’ve developed 3D-printed, low-cost hardware that comes in at less than five dollars to produce, which can then be clipped onto a smartphone and makes it possible to get views of the back of the eye of a very high quality. And the beauty is, anybody can do it. In our trials on over two and half thousand people, the smartphone with the add-on clip is comparable to a camera that is hugely more expensive and hugely more difficult to transport.
3:19 When we first moved to Kenya, we went with 150,000 dollars of equipment, a team of 15 people, and that was what was needed to deliver health care. Now, all that’s needed is a single person on a bike with a smartphone. And it costs just 500 dollars. The issue of power supply is overcome by harnessing the power of solar. Our healthcare workers travel with a solar-powered rucksack which keeps the phone charged and backed up. Now we go to the patient rather than waiting for the patient never to come. We go to them in their homes and we give them the most comprehensive, high-tech, accurate examination, which can be delivered by anyone with minimal training. We can link global experts with people in the most rural, difficult-to-reach places that are beyond the end of the road, effectively putting those experts in their homes, allowing us to make diagnoses and make plans for treatment.
4:19 Project managers, hospital directors, are able to search on our interface by any parameter they may be interested in. Here in Nakuru, where I’ve been living, we can search for people by whatever condition. Here are people who are blind from a curable condition cataract. Each red pin depicts somebody who is blind from a disease that is curable and treatable, and they're locatable. We can use bulk text messaging services to explain that we're coming to arrange a treatment.
4:46 What’s more, we’ve learned that this is something that we haven’t built just for the community but with the community. Those blue pins that drop represent elders, or local leaders, that are connected to those people who can ensure that we can find them and arrange treatment.
5:01 So for patients like Mama Wangari, who have been blind for over 10 years and never seen her grandchildren, for less than 40 dollars, we can restore her eyesight. This is something that has to happen. It’s only in statistics that people go blind by the millions.
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The reality is everyone goes blind on their own. But now, they might just be a text message away from help.
5:29 (Applause)
5:36 And now because live demos are always a bad idea, we’re going to try a live demo. 5:40 (Laughter)
5:41 So here we have the Peek Vision app. Okay, and what we're looking at here, this is Sam’s optic nerve, which is a direct extension of her brain, so I’m actually looking at her brain as we look there. We can see all parts of the retina. It makes it possible to pick up diseases of the eye and of the body that would not be possible without access to the eye, and that clip-on device can be manufactured for just a few dollars, and people can be cured of blindness, and I think it says a lot about us as a human race if we've developed cures and we don’t deliver them. But now we can.
6:23 Thank you. 6:25 (Applause)
Davis Hanson: Robots that show emotions
0:12 I’m Dr. David Hanson, and I build robots with character. And by that, I mean that I develop robots that are characters, but also robots that will eventually come to empathize with you. So we're starting with a variety of technologies that have converged into these conversational character robots that can see faces, make eye contact with you, make a full range of facial expressions, understand speech and begin to model how you're feeling and who you are, and build a relationship with you.
0:42 I developed a series of technologies that allowed the robots to make more realistic facial expressions than previously achieved, on lower power, which enabled the walking biped robots, the first androids. So, it's a full range of facial expressions simulating all the major muscles in the human face, running on very small batteries, extremely lightweight.
1:01 The materials that allowed the battery-operated facial expressions is a material that we call Frubber, and it actually has three major innovations in the material that allow this
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to happen. One is hierarchical pores, and the other is a macro-molecular nanoscale porosity in the material.
1:16 There he’s starting to walk. This is at the Korean Advanced Institute of Science and Technology. I built the head. They built the body. So the goal here is to achieve sentience in machines, and not just sentience, but empathy.
1:33 We’re working with the Machine Perception Laboratory at the U.C. San Diego. They have this really remarkable facial expression technology that recognizes facial expressions, what facial expressions you’re making. It also recognizes where you're looking, your head orientation. We’re emulating all the major facial expressions, and then controlling it with the software that we call the Character Engine. And here is a little bit of the technology that's involved in that.
1:57 In fact, right now – plug it from here, and then plug it in here, and now let’s see if it gets my facial expressions. Okay. So I’m smiling. (Laughter) Now I’m frowning. And this is really heavily backlit. Okay, here we go. Oh, it’s so sad. Okay, so you smile, frowning. So his perception of your emotional states is very important for machines to effectively become empathetic.
2:34 Machines are becoming devastatingly capable of things like killing. Right? Those machines have no place for empathy. And there is billions of dollars being spent on that. Character robotics could plant the seed for robots that actually have empathy. So, if they achieve human level intelligence or, quite possibly, greater than human levels of intelligence, this could be the seeds of hope for our future.
2:58 So, we’ve made 20 robots in the last eight years, during the course of getting my Ph.D. And then I started Hanson Robotics, which has been developing these things for mass manufacturing. This is one of our robots that we showed at Wired NextFest a couple of years ago. And it sees multiple people in a scene, remembers where individual people are, and looks from person to person, remembering people.
3:21 So, we’re involving two things. One, the perception of people, and two, the natural interface, the natural form of the interface, so that it's more intuitive for you to interact with the robot. You start to believe that it's alive and aware.
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3:37 So one of my favorite projects was bringing all this stuff together in an artistic display of an android portrait of science-fiction writer Philip K. Dick, who wrote great works like, "Do Androids Dream of Electric Sheep?" which was the basis of the movie "Bladerunner." In these stories, robots often think that they're human, and they sort of come to life. So we put his writings, letters, his interviews, correspondences, into a huge database of thousands of pages, and then used some natural language processing to allow you to actually have a conversation with him. And it was kind of spooky, because he would say these things that just sounded like they really understood you.
4:12 And this is one of the most exciting projects that we're developing, which is a little character that's a spokesbot for friendly artificial intelligence, friendly machine intelligence. And we're getting this mass-manufactured. We specked it out to actually be doable with a very, very low-cost bill of materials, so that it can become a childhood companion for kids. Interfacing with the Internet, it gets smarter over the years. As artificial intelligence evolves, so does his intelligence.
4:39 Chris Anderson: Thank you so much. That's incredible. (Applause)
Elora Hardy: Magical houses, made of bamboo
0:11 When I was nine years old, my mom asked me what I would want my house to look like, and I drew this fairy mushroom. And then she actually built it. (Laughter)
0:24 I don't think I realized this was so unusual at the time, and maybe I still haven't, because I'm still designing houses. This is a six-story bespoke home on the island of Bali. It's built almost entirely from bamboo. The living room overlooks the valley from the fourth floor. You enter the house by a bridge. It can get hot in the tropics, so we make big curving roofs to catch the breezes. But some rooms have tall windows to keep the air conditioning in and the bugs out. This room we left open. We made an air-conditioned, tented bed. And one client wanted a TV room in the corner of her living room. Boxing off an area with tall walls just didn't feel right, so instead, we made this giant woven pod.
1:23 Now, we do have all the necessary luxuries, like bathrooms. This one is a basket in the corner of the living room, and I've got tell you, some people actually hesitate to use it.
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We have not quite figured out our acoustic insulation. (Laughter) So there are lots of things that we're still working on, but one thing I have learned is that bamboo will treat you well if you use it right.
1:49 It's actually a wild grass. It grows on otherwise unproductive land -- deep ravines, mountainsides. It lives off of rainwater, spring water, sunlight, and of the 1,450 species of bamboo that grow across the world, we use just seven of them.
2:09 That's my dad. He's the one who got me building with bamboo, and he is standing in a clump of Dendrocalamus asper niger that he planted just seven years ago. Each year, it sends up a new generation of shoots. That shoot, we watched it grow a meter in three days just last week, so we're talking about sustainable timber in three years.
2:34 Now, we harvest from hundreds of family-owned clumps. Betung, as we call it, it's really long, up to 18 meters of usable length. Try getting that truck down the mountain. And it's strong: it has the tensile strength of steel, the compressive strength of concrete. Slam four tons straight down on a pole, and it can take it. Because it's hollow, it's lightweight, light enough to be lifted by just a few men, or, apparently, one woman.
3:05 (Laughter) (Applause)
3:13 And when my father built Green School in Bali, he chose bamboo for all of the buildings on campus, because he saw it as a promise. It's a promise to the kids. It's one sustainable material that they will not run out of. And when I first saw these structures under construction about six years ago, I just thought, this makes perfect sense. It is growing all around us. It's strong. It's elegant. It's earthquake-resistant. Why hasn't this happened sooner, and what can we do with it next?
3:48 So along with some of the original builders of Green School, I founded Ibuku. Ibu means "mother," and ku means "mine," so it represents my Mother Earth, and at Ibuku, we are a team of artisans, architects and designers, and what we're doing together is creating a new way of building. Over the past five years together, we have built over 50 unique structures, most of them in Bali. Nine of them are at Green Village -- you've just seen inside some of these homes - and we fill them with bespoke furniture, we surround them with veggie gardens, we would love to invite you all to come visit someday. And while
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you're there, you can also see Green School - we keep building classrooms there each year - as well as an updated fairy mushroom house.
4:45 We're also working on a little house for export. This is a traditional Sumbanese home that we replicated, right down to the details and textiles. A restaurant with an open-air kitchen. It looks a lot like a kitchen, right? And a bridge that spans 22 meters across a river.
5:08 Now, what we're doing, it's not entirely new. From little huts to elaborate bridges like this one in Java, bamboo has been in use across the tropical regions of the world for literally tens of thousands of years. There are islands and even continents that were first reached by bamboo rafts. But until recently, it was almost impossible to reliably protect bamboo from insects, and so, just about everything that was ever built out of bamboo is gone. Unprotected bamboo weathers. Untreated bamboo gets eaten to dust. And so that's why most people, especially in Asia, think that you couldn't be poor enough or rural enough to actually want to live in a bamboo house.
5:57 And so we thought, what will it take to change their minds, to convince people that bamboo is worth building with, much less worth aspiring to?
6:07 First, we needed safe treatment solutions. Borax is a natural salt. It turns bamboo into a viable building material. Treat it properly, design it carefully, and a bamboo structure can last a lifetime.
6:21 Second, build something extraordinary out of it. Inspire people. Fortunately, Balinese culture fosters craftsmanship. It values the artisan. So combine those with the adventurous outliers from new generations of locally trained architects and designers and engineers, and always remember that you are designing for curving, tapering, hollow poles. No two poles alike, no straight lines, no two-by-fours here. The tried-and-true, well-crafted formulas and vocabulary of architecture do not apply here. We have had to invent our own rules. We ask the bamboo what it's good at, what it wants to become, and what it says is: respect it, design for its strengths, protect it from water, and to make the most of its curves. 7:15 So we design in real 3D, making scale structural models out of the same material that we'll later use to build the house. And bamboo model-making, it's an art, as well as some hardcore engineering.
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7:33 So that's the blueprint of the house. 7:35 (Laughter)
7:38 And we bring it to site, and with tiny rulers, we measure each pole, and consider each curve, and we choose a piece of bamboo from the pile to replicate that house on site.
7:51 When it comes down to the details, we consider everything. Why are doors so often rectangular? Why not round? How could you make a door better? Well, its hinges battle with gravity, and gravity will always win in the end, so why not have it pivot on the center where it can stay balanced? And while you're at it, why not doors shaped like teardrops?
8:13 To reap the selective benefits and work within the constraints of this material, we have really had to push ourselves, and within that constraint, we have found space for something new. It's a challenge: how do you make a ceiling if you don't have any flat boards to work with? Let me tell you, sometimes I dream of sheet rock and plywood. (Laughter) But if what you've got is skilled craftsmen and itsy bitsy little splits, weave that ceiling together, stretch a canvas over it, lacquer it. How do you design durable kitchen countertops that do justice to this curving structure you've just built? Slice up a boulder like a loaf of bread, hand-carve each to fit the other, leave the crusts on, and what we're doing, it is almost entirely handmade. The structural connections of our buildings are reinforced by steel joints, but we use a lot of hand-whittled bamboo pins. There are thousands of pins in each floor. This floor is made of glossy and durable bamboo skin. You can feel the texture under bare feet.
9:27 And the floor that you walk on, can it affect the way that you walk? Can it change the footprint that you'll ultimately leave on the world? I remember being nine years old and feeling wonder, and possibility, and a little bit of idealism. And we've got a really long way to go, there's a lot left to learn, but one thing I know is that with creativity and commitment, you can create beauty and comfort and safety and even luxury out of a material that will grow back.
10:06 Thank you. 10:08 (Applause)
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