Englich for Talking. Учебно-методическое пособие

MARKETING CAMPAIGN

1.Create a catchy slogan for your mouthwash __________________

2.Type of market aimed toward _____________________________

3.(young, middle-aged, old people …)

4.What percentage of the advertising budget will you spend on: newspapers ____________ ; television _______________ ; magazines _____________ ; free mailing samples ______ ; radio _________________ ; other __________________ .

5.What types of TV programs will you buy advertising time on? ______

6.Create and perform a 30-second TV commercial for the mouthwash. _____

7.How many free samples will you mail? _____________________

Ex. 24. Use the following as models for advertising your product (do it in writing). Offer easy and favourable terms of buying it.

Model 1.

ALL FOR QUALITY … QUALITY FOR YOU …

Leather is a living material. The nonmoth, wrinkled image is not a fault but is a reflection of nature. This product is produced with the best selected material.

THANK YOU FOR YOUR CHOICE ( A leather purse ).

Model 2.

If you want something really special and exclusive to take home as a memento of your stay in London, please come and view the new black diamond collection.

Designed to be exclusive, to be admired, to be treasured and thank goodness affordable.

You’ll be able to choose from a great selection of rings, bracelets, necklaces, broaches, earrings and pendants. So whatever you’re looking for is well worth the visit.

To make life easy for you, when you purchase any item of jewellery, you can take advantage of a free one hour alteration service to make sure it fits perfectly before you return home.

Why don’t you come and experience the difference. WE’LL BE DELIGHTED TO SEE YOU .

469 Oxford Street

London W1 C 2 PY

(between Bond St and

Marble Ark tubes, opposite Marks and Spencer).

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Ex. 25. Comment on the following:

1.Clever sales people are good at leading customers on so that they buy things they don’t need.

2.You buy a gold chain from a very expensive shop. After wearing it for several weeks, it turns your neck green.

3.Some people believe that before you give anything to anyone you should first think out what your gift will mean to the person. They are often shocked at the way some people give things – anything – tractors and trousers, pets and clocks – showering them down on people’s heads with no kind of thought about what they’ll mean to the people who get the presents. Like being given a camera when you can’t afford to buy film. That’s worse than not having a camera. A gift is great responsibility to the giver, isn’t it?

Ex. 26.

A.Write a list of three people (e.g. a friend, a relative, a neighbour …) you would like to buy presents for, and the reasons WHY (e.g. Christmas, a birthday, a Thank YOU present, a special occasion …).Work in twos and exchange lists with your partner, tell each other about the people on your list, particularly their hobbies and interests, what kind of things they like… .

B.Call the advertising agency (see ex. 23) or go shopping for the presents and choose suitable ones for the three people on your partner’s list. Money is no object. You are temporarily millionaires. The suitability of the presents you choose is the most important consideration!

C.When you have finished your shopping trip, explain to your partner what presents you have chosen and the reason why. Your partner (and the whole class) should take part in commenting on the suitability of the presents.

Things to enjoy

Ex. 27. Read the text and say what the moral of the story is. Are high hopes so fragile?

HIGH HOPES

One day a young country girl was going to town with a bucket of milk on her head. She said to herself,

“When I come to the market, I’ll sell the milk at a high price and buy twenty eggs with the money. Out of these eggs I’ll get twenty chickens. As soon as the chickens are large enough, I’ll sell them and

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buy a new dress for myself. On May Day, if the weather is fine, if it doesn’t rain, I’ll put on the yellow dress and go to town. Everybody will look at me and say, “What a beautiful girl!” But I’ll pass by without looking at them. I’ll only shake my head like that. And she shook her head and down came the milk, the eggs, the chickens and the yellow dress.

Ex. 28. Let’s sing a song now, shall we?

–Miss, I’m looking for a raincoat Not too short, not too long,

And not too expensive, under 50 dollars.

–Here’s one, try it on.

–How much is the coat I’m wearing?

–49.99.

–How much is the raincoat in the centre windows?

–89.99.

–Now I’m looking for a sweater Made of wool and dark green.

How much is the sweater in the centre windows?

–It’s on sale for 18.

–Well, I’d like to buy this raincoat And that green sweater too. Heavens, where’s my wallet?

It was in my pocket.

Just my luck, now I’m stuck.

–Now I’m looking for my wallet, It was small and dark brown.

I can’t find my wallet, It was in my pocket,

Oh, good grief, who’s the thief?

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APPENDIX 1

PEOPLE, COUNTRIES AND THE LANGUAGES

THEY SPEAK

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Hindi, Bengali, Gujarati, Punjabi, Tamil, Telugu etc.

What they can say.

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APPENDIX 2

ENGLISH PROVERBS AND SAYINGS

Absence makes the heart grow fonder. A burnt child dreads (fears) the fire.

Accidents will happen in the best of families (in the best-regulated families). A child may have too much of his mother’s blessing.

After dinner comes the reckoning.

After dinner (supper), mustard. / After meat comes mustard. After dinner sit (sleep) a while, after supper walk a mile.

A good appetite is the best sauce. A good husband makes a good wife. A good Jack makes a good Jill.

A good name is better than riches.

A good name is sooner lost than won.

A good name keeps its lustre in the dark. A good wife makes a good husband.

A great dowry is a bed full of brambles. A growing youth has a wolf in his belly. A hard nut to crack.

A house divided against itself cannot stand. A hungry belly has no ears.

A hungry man is an angry man.

A land flowing with milk and honey. A little pot is soon hot.

All are good lasses, but whence come the bad wives? All is (all’s) fair in love and war.

All sugar and honey. All talk and no cider.

A man cannot whistle and drink at the same time.

A man is as old he feels, and a woman as old as she looks. A miserly father makes a prodigal son.

An apple a day keeps the doctor away. An army fights on its belly.

An empty hand is no lure for a hawk.

An Englishman's home (house) is his castle. A new evil chance seldom comes alone.

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As a cat loves mustard.

A sandwich of good and bad.

A sharp stomach makes short devotion. As hungry as a hunter (a wolf).

As innocent as a newborn (unborn) babe. As the tree, so the fruit.

A storm in a teacup.

As you brew, so must you drink. A tree is known by its fruit.

Before you make a friend eat a bushel of salt with him. Better an egg today than a hen tomorrow.

Better a small fish than empty dish.

Better be an old man's darling than a young man's slave. Better go to bed supperless than rise in debt.

Better unborn than untaught. Black sheep occur in all families. Blood is thicker than water. Boys will be boys.

Burn not your house to rid it of the mouse./ Burn not your house to fright the mouse way.

Cousin seven times removed. Diet cures more than thе lancet.

Don't put new wine into old bottles.

Dry bread at home is better than roast meat abroad.

Early to bed and early to rise, makes a man healthy, wealthy, and wise. East or West, home is best.

Eat at pleasure, drink with measure.

Eat, drink and be merry, for tomorrow you die. Eaten bread is soon forgotten.

Eating and scratching wants but a beginning. Empty vessels make the greatest (the most) sound. Every bullet has its billet.

Every cook praises his own broth. Every dog is a lion at home.

Every dog is valiant at his own door. Every family has a black sheep.

Every family has a skeleton in the cupboard.

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