
Брендбуки / Martini style book
.pdf
BVI FORMULA AND EXAMPLES
CORPORATE COMPOSITION
BRAND ELEMENTS |
GRAPHIC STYLE ELEMENTS |
μ BVI
μ
TYPEFACE
1.Text to be added
Unique
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140 |
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BVI FORMULA AND EXAMPLES
CORPORATE COMPOSITION
Examples
The world’s most beautiful drink
is a registered trademark
142
is a registered trademark

BVI FORMULA AND EXAMPLES
ELEMENTARY COMPOSITION
BRAND ELEMENTS |
GRAPHIC STYLE ELEMENTS |
μ BVI
μ
TYPEFACE
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BVI FORMULA AND EXAMPLES
MINIMALISTIC COMPOSITION
BRAND ELEMENTS
μ BVI
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BVI FORMULA AND EXAMPLES
INSIDE PAGE COMPOSITION
BRAND ELEMENTS |
GRAPHIC STYLE ELEMENTS |
μ
TYPEFACE
μ BVI
For the text pages, the μ logotype can be removed if the above Graphic Style Elements are present and if the drink visual contains
the μ logotype, to ensure recognition of the μ BVI.
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BVI FORMULA AND EXAMPLES
INSIDE PAGE COMPOSITION
Examples
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Lorem ipsum amamet sin consectetuer adisciping, |
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Lorem ipsum amamet sin consectetuer adisciping, |
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quidam elitis con eros sin dolore vinquat tamare, lorem ipsum |
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quidam elitis con eros sin dolore vinquat tamare, lorem ipsum |
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G L A M O R O U S |
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G L A M O R O U S |
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amamet sin consectetuer adisciping, quidam elitis con eros dolore |
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amamet sin consectetuer adisciping, quidam elitis con eros dolore |
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vinquat tamare. Lorem ipsum amamet sin consectetuer adisciping, |
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vinquat tamare.. Lorem ipsum amamet sin consectetuer adisciping, |
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quidam elitis con eros sin dolore vinquat tamare, lorem ipsum |
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quidam elitis con eros sin dolore vinquat tamare, lorem ipsum |
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amamet sin consectetuer adisciping, quidam elitis con eros dolore |
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amamet sin consectetuer adisciping, quidam elitis con eros dolore |
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vinquat tamare. |
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vinquat tamare. |
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Lorem ipsum amamet sin consectetuer adisciping, |
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quidam elitis con eros sin dolore vinquat tamare, lorem ipsum |
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amamet sin consectetuer adisciping, quidam elitis con eros dolore |
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vinquat tamare.. |
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BRAND ELEMENTS
THELOGOTYPE |
THELOGOTYPE US |
3D Pantone versions |
US 3D Pantone versions |
3D CMYK version |
US 3D CMYK version |
3D RGB versions |
US 3D RGB versions |
2D Pantone versions |
US 2D Pantone colour versions |
2D CMYK version |
US 2D CMYK version |
Two-colour version |
US Two-colour version |
Greyscale 3D version |
US One-colour versions |
One-colour versions |
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THE TYPEFACE |
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μtypeface |
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μtypeface - Russian alphabet |
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μtypeface - Greek alphabet |
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HOW TO INSTALL TYPEFACE |
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THE μ STYLE BOOK
DVD 1
INDEX |
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DVD 2 |
INDEX |
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THE μ STYLE BOOK |
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DVD 1 |
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DVD 2 |
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GRAPHIC STYLE ELEMENTS |
GRAPHIC STYLE ELEMENTS |
THE μ IDENTITY |
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THE DRINK VISUALS |
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THE DRINK VISUALS |
BRANDING |
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Bianco range |
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Rosso range |
The trademark line |
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Rosato range |
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Extra Dry range |
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THE BLACK AND WHITE BACKGROUNDS |
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BVI FORMULA AND EXAMPLES |
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PHOTOS |
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People by Ellen Von Unwerth |
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PowerPoint templates |
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People |
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Interiors |
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Bars |
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Textures |
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Accessories |
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INDEX |
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Outdoors |
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GRAPHIC PATTERNS |
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Ball and Bar |
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Typeface |
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Bottle |
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Historical details |
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THE WORLD’S MOST BEAUTIFUL DRINK

THE WORLD’S MOST BEAUTIFUL DRINK

THE WORLD’S MOST BEAUTIFUL DRINK