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Брендбуки / Martini style book

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BVI FORMULA AND EXAMPLES

CORPORATE COMPOSITION

BRAND ELEMENTS

GRAPHIC STYLE ELEMENTS

μ BVI

μ

TYPEFACE

1.Text to be added

Unique

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

140

 

 

 

 

 

 

141

BVI FORMULA AND EXAMPLES

CORPORATE COMPOSITION

Examples

The world’s most beautiful drink

is a registered trademark

142

is a registered trademark

BVI FORMULA AND EXAMPLES

ELEMENTARY COMPOSITION

BRAND ELEMENTS

GRAPHIC STYLE ELEMENTS

μ BVI

μ

TYPEFACE

144

 

 

145

 

 

 

 

 

BVI FORMULA AND EXAMPLES

MINIMALISTIC COMPOSITION

BRAND ELEMENTS

μ BVI

146

 

 

 

147

BVI FORMULA AND EXAMPLES

INSIDE PAGE COMPOSITION

BRAND ELEMENTS

GRAPHIC STYLE ELEMENTS

μ

TYPEFACE

μ BVI

For the text pages, the μ logotype can be removed if the above Graphic Style Elements are present and if the drink visual contains

the μ logotype, to ensure recognition of the μ BVI.

148

 

 

149

 

 

 

 

 

BVI FORMULA AND EXAMPLES

INSIDE PAGE COMPOSITION

Examples

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G L A M O R O U S

G L A M O R O U S

 

 

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150

 

 

 

151

BRAND ELEMENTS

THELOGOTYPE

THELOGOTYPE US

3D Pantone versions

US 3D Pantone versions

3D CMYK version

US 3D CMYK version

3D RGB versions

US 3D RGB versions

2D Pantone versions

US 2D Pantone colour versions

2D CMYK version

US 2D CMYK version

Two-colour version

US Two-colour version

Greyscale 3D version

US One-colour versions

One-colour versions

 

THE TYPEFACE

 

μtypeface

 

μtypeface - Russian alphabet

 

μtypeface - Greek alphabet

 

HOW TO INSTALL TYPEFACE

 

THE μ STYLE BOOK

DVD 1

INDEX

 

 

 

 

 

DVD 2

INDEX

 

 

 

THE μ STYLE BOOK

 

 

DVD 1

 

 

 

 

 

 

 

DVD 2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GRAPHIC STYLE ELEMENTS

GRAPHIC STYLE ELEMENTS

THE μ IDENTITY

THE DRINK VISUALS

 

THE DRINK VISUALS

BRANDING

Bianco range

 

 

Rosso range

The trademark line

 

 

 

Rosato range

 

 

 

 

Extra Dry range

 

THE BLACK AND WHITE BACKGROUNDS

 

BVI FORMULA AND EXAMPLES

PHOTOS

 

People by Ellen Von Unwerth

 

PowerPoint templates

 

 

People

 

 

 

 

Interiors

 

 

 

 

Bars

 

 

 

 

Textures

 

 

 

 

Accessories

 

 

 

INDEX

 

 

 

Outdoors

 

 

GRAPHIC PATTERNS

 

Ball and Bar

 

 

 

 

Typeface

 

 

 

 

Bottle

 

 

 

 

Historical details

 

 

THE WORLD’S MOST BEAUTIFUL DRINK

THE WORLD’S MOST BEAUTIFUL DRINK

THE WORLD’S MOST BEAUTIFUL DRINK

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