Брендбуки / Martini style book
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BRAND ELEMENTS
THE LOGOTYPE |
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FULL-COLOUR VERSIONS |
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3D Pantone versions................................................................................... |
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3D CMYK and RGB versions ................................................................ |
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Minimum sizes .............................................................................................. |
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2D Pantone versions ................................................................................. |
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2D CMYK version ........................................................................................ |
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TWO-COLOUR VERSION..................................................................................... |
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ONECOLOUR VERSIONS................................................................................... |
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MINIMUM CLEAR SPACE .................................................................................... |
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REGISTERED MARK ............................................................................................. |
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BACKGROUNDS ................................................................................................... |
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MISUSES .................................................................................................................. |
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US LOGOTYPE........................................................................................................ |
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THE COLOURS |
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THE TYPEFACE |
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THE LOGOTYPE
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THE LOGOTYPE
FULL-COLOUR VERSIONS
3D Pantone versions
The μ logotype is composed of 5 interlocking elements:
•the white μ letters, specially drawn for the logotype;
•the red ball;
•the black bar;
•the gold outline;
•the registered mark ®.
Distortion of the logotype in anyway is strictly prohibited for colours, proportions, font (weight and style) and space between letters.
To achieve a level of quality and consistency across every type of visual communication and to avoid any misrepresentation of the logotype, it is important to use the original artwork fi les.
(See DVD 1 / Brand Elements / The Logotype)
3D Pantone versions
MARTINI_LOGO_P.eps
MARTINI_LOGO_GF.eps
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Pantone Black C |
Pantone 1795 C |
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Kurz Luxor 428 |
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Pantone Black C |
Pantone 1795 C |
Pantone 871 C |
3D Pantone colours + gold foil Kurz Luxor 428
This is the ideal representation of the μ logotype for most communication materials. This version is made of 2 colours (Black C, Red 1795 C) and one gold foil (Kurz Luxor 428).
3D Pantone colours + Pantone 871 C
When it is not possible to use gold foil, it can be substituted by the metallic printed gold Pantone 871 C. It is essential that these colours are perfectly matched each time the logotype is reproduced. For the exact colour references, please refer
to an official PANTONE® guide.
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THE LOGOTYPE
FULL-COLOUR VERSIONS
3D CMYK and RGB versions
3D CMYK
The CMYK version is to be used every time the μ logotype is printed with a four colour reproduction process.
Distortion of the logotype in anyway is strictly prohibited for colours, proportions, font (weight and style) and space between letters.
To achieve a level of quality and consistency across every type of visual communication and to avoid any misrepresentation of the logotype, it is important to use the original artwork fi les.
(See DVD 1 / Brand Elements / The Logotype)
3D CMYK versions |
3D RGB versions |
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MARTINI_LOGO_L.jpg |
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MARTINI_LOGO_Q.eps |
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MARTINI_LOGO_RGB.psd |
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MARTINI_LOGO_M.jpg |
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MARTINI_LOGO_Q+P.eps |
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MARTINI_LOGO_XXL.jpg |
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MARTINI_LOGO_S.jpg |
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MARTINI_LOGO_Q+GF.eps |
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MARTINI_LOGO_XL.jpg |
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MARTINI_LOGO_XS.jpg |
3D CMYK + gold foil Kurz LUXOR 428
For special printing processes, the 3D logotype with the gold foil Kurz Luxor 428 can be used.
3D CMYK + Pantone 871 C
For special printing processes, the 3D logotype with the metallic printed gold 871C can be used.
3D RGB
The RBG version is to be used for any digital application (websites, power point presentations, e-newsletters, TV, cinema, etc…). The RGB μ logotype is available in different pixel dimensions. These range from 1107 x 530 pixels (XXL) down to 73 X 34 pixels (XS).
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THE LOGOTYPE
FULL-COLOUR VERSIONS
Minimum sizes
In order to preserve the legibility of the μ logotype, two minimum sizes have been defi ned:
•The minimum size for the 3D version of the logotype is 25mm;
•A special logotype - 2D - has been created for minimum sizes between 25mm and 10mm.
3D logotype |
3D logotype |
2D logotype |
2D logotype
Theμlogotypeshouldneverbesmallerthan10mm.
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25 mm |
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10 mm |
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THE LOGOTYPE
FULL-COLOUR VERSIONS
2D Pantone versions
The 2D logotype is a fl at, colour version of the 3D μ logotype.
It must be used only if the 3D effect cannot be accurately achieved:
•Small sizes (between 10mm and 25mm);
•Special printing processes (screen printing for example).
2D Pantone colours + gold foil Kurz Luxor 428
This is the ideal print requirement for the 2D μ logotype.
2D Pantone colours + Pantone 871 C
When gold foil cannot be used, it should be substitued by the metallic, printed gold Pantone 871 C.
2D CMYK version
This version should be used in exceptional circumstances when the μ logotype has to be printed in a small size and with a four colour reproduction process.
To achieve a level of quality and consistency across every type of visual communication and to avoid any misrepresentation of the logotype, it is important to use the original artwork fi les.
(See DVD 1 / Brand Elements / The Logotype)
2D Pantone versions |
2D CMYK version |
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MARTINI_S_LOGO_P.eps |
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MARTINI_S_LOGO_Q.eps |
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MARTINI_S_LOGO_GF.eps |
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THE LOGOTYPE
TWO-COLOUR VERSION
Pantone version
The two-colour version of the μ logotype should only be used in the case
of technical or budget restrictions.
ONE-COLOUR VERSIONS
3D Greyscale version
When technically possible, the greyscale version of the 3D μ logotypeshouldbeusedforamoresophisticatedandpremiumrepresentation.
Pantone Black C
One-colour version
The one-colour version of the μ logotype should only be used in the case of technical or budget restrictions, or if the logotype needs to be reproduced on a specifi c material (glass, fabric, etc..).The one-colour version of the μ logotype can only be printed in black, white
or gold.
To achieve a level of quality and consistency across every type of visual communication and to avoid any misrepresentation of the logotype, it is important to use the original artwork fi les.
(See DVD 1 / Brand Elements / The Logotype)
Two-colour version |
Greyscale 3D version |
One-colour versions |
Pantone Black C |
Pantone 1795 C |
Pantone Black C |
White |
Kurz Luxor 428 |
Pantone 871 C |
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MARTINI_LOGO_2COL.eps |
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MARTINI_LOGO_NG_BLACK.eps |
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MARTINI_LOGO_BLACK.eps |
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MARTINI_LOGO_WHITE.eps |
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Any colour other than black, white or gold is not permited. This version |
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MARTINI_LOGO_GOLD.eps
of the logotype should also be used for embossing and debossing applications.
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THE LOGOTYPE
MINIMUM CLEAR SPACE
Minimum clear space
In order to protect the integrity of the μ logotype, a minimum clear area has been established.
The height of the minimum clear area equals half the height of letter ‘M’ in the logotype.
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THE LOGOTYPE
REGISTERED MARK
In order to maintain the exclusive ownership of the μ name and logotype, while protecting its premiumness and legibility, guidelines on the proportion of the ® have been established.
• When the logotype is larger than 25mm, the diameter of the ® should equal |
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40% of the space between the ‘I’ and the end of the black bar. |
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• When the logotype is smaller than 25mm (bigger than 10mm), the diameter of the ® |
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should equal the space between the ‘I’ and the end of the black bar . |
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If the μ logotype is reproduced in large format (e.g. banners), the ® needs |
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25% y |
to be adjusted accordingly, so as not to appear oversized. |
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40% y |
Do not use the logotype without the registered mark. |
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25% y |
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THE LOGOTYPE
BACKGROUNDS
Full-colour versions
Should only be used on the following plain coloured backgrounds: White, Black, Gold and Red. They can also be used over a black & white image or the drink visual.
Two-colour version
Should only be used if, due to technical constraints, the 3D and 2D fullcolour versions cannot be used. It can only be used on the following plain coloured backgrounds: White, Black and Red or over a black & white image.
3D Greyscale version
Should only be used if, due to technical constraints, the two-colour version cannot be used. It can only be used on the following plain coloured backgrounds: White and Black.
3D
2D
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THE LOGOTYPE
BACKGROUNDS
One-colour versions
White
The white logotype (reversed version) should only be used on plain black or gold backgrounds and over black and white images.
Black
The black logotype should only be used on plain white or gold backgrounds and over black and white images.
Gold
The gold logotype should only be used on plain white or black backgrounds and over black and white images.
Varnished
The varnished logotype should only be used on plain white, black, gold or red backgrounds.
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