Брендбуки / Martini style book
.pdf
BRANDING
FULL LOGO
Positioning
The edge of the black bar (left or right depending on the position of the logotype) should sit against the side edge of the visual. The distance between the black bar and the top edge of the visual
should equal twice the height of the letter ‘M’ in the μ logotype.
Sizes
The size of the μ logotype is determined by the dimensions of the visual it appears on.
PORTRAIT FORMAT |
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LANDSCAPE FORMAT |
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SQUARE FORMAT |
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WIDTH LOGO = 40% WIDTH OF DOCUMENT |
WIDTH LOGO = 35% WIDTH OF DOCUMENT |
WIDTH LOGO = 50% WIDTH OF DOCUMENT |
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x = width of document |
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x = width of tdocument |
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x = width of document |
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40% of x |
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35% of x |
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50% of x |
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If the format of the document/material in question fits outside the standard formats presented above, the proportions of the logotype should be adjusted on a case by case basis.
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121 |
BRANDING
FULL LOGO
Positioning
The complete μ logotype can be used on 3 types of background:
Positioning of the logotype on a plain background or black and white images
When the μ logotype is placed on a plain background or black and white images, 4 positions are possible:
PLAINBACKGROUND(white,red,blackorgold) |
THE ICONIC μ BOTTLE |
THE μ ON ICE DRINKS |
TOP LEFT CORNER |
TOP RIGHT CORNER |
BOTTOM LEFT CORNER |
BOTTOM RIGHT CORNER |
OR BLACK AND WHITE IMAGES
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minimum distance between logotype |
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minimum distance between logotype |
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and document edge |
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and document edge |
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122 |
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123 |
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BRANDING
FULL LOGO
Positioning on the iconic μ bottle
When the whole μ logotype is placed on a μ bottle, only two positions can be used :
•BOTTOM LEFT CORNER
•BOTTOM RIGHT CORNER
Positioning on the μ On Ice drinks
When the complete μ logotype is placed on a μ glass, only
two positions can be used:
The world’s most beautiful drink
• BOTTOM LEFT CORNER Unique
• BOTTOM RIGHT CORNER
Unique |
Unique |
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Any other positioning or size of the μ logotype is not permitted.
124 |
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125 |
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THE μ IDENTITY
BRANDING |
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BVI FORMULA AND EXAMPLES |
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MAIN COMPOSITION............................................................................... |
128 |
MAIN COMPOSITION + GARNISHES .................................................... |
136 |
CORPORATE COMPOSITION................................................................. |
140 |
ELEMENTARY COMPOSITION............................................................... |
144 |
MINIMALISTIC COMPOSITION.............................................................. |
146 |
INSIDE PAGE COMPOSITION................................................................. |
148 |
BVI FORMULA AND EXAMPLES
127
BVI FORMULA AND EXAMPLES
MAIN COMPOSITION
BRAND ELEMENTS |
GRAPHIC STYLE ELEMENTS |
μ
TYPEFACE
μ BVI
Unique
128
BVI FORMULA AND EXAMPLES
MAIN COMPOSITION
Examples
Unique
The world’s most beautiful drink
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is a registered trademark |
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is a registered trademark |
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is a registered trademark |
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130
is a registered trademark
BVI FORMULA AND EXAMPLES
MAIN COMPOSITION
Examples
THE WORLD’S MOST BEAUTIFUL DRINK
MARTINI GRAPHIC STYLE
is a registered trademark
(SeeDVD2/TheμIdentity/BVIFormulaandExamples)
PowerPoint Template
MARTINI.ppt
INVITATION
is a registered |
trademark |
is a registered trademark
132
unique BIAN
BVIFORMULAANDEXAMPLES
MAIN COMPOSITION
Examples
134 |
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135 |
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BVI FORMULA AND EXAMPLES
MAIN COMPOSITION + GARNISHES
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BRAND ELEMENTS |
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GRAPHIC STYLE ELEMENTS |
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μ
TYPEFACE
Unique
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136 |
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137 |
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BVI FORMULA AND EXAMPLES
MAIN COMPOSITION + GARNISHES
Examples
Unique
μ Extra Dry
is a registered trademark |
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is a registered trademark |
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is a registered trademark |
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is a registered trademark
138 |
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139 |
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