Брендбуки / Martini style book

THE LOGOTYPE

US LOGOTYPE

US logotype

A specifi c logotype is used for the US market. As per the μ logotype it is composed of 5 interlocking elements:

•the white MARTINI & ROSSI letters, specially drawn for the logotype;

•the red ball;

•the black bar;

•the gold outline;

•the registered mark ®.

Four versions of the US logotype are available:

Full-colour versions (3D - 2D)

Two-colour version

One-colour versions

They are subject to the same guidelines as previously stated for the μ logotype.

To achieve a level of quality and consistency across every type of visual communication and to avoid any misrepresentation of the logotype, it is important to use the original artwork fi les.

(See DVD 1 / Brand Elements / The Logotype)

THE COLOURS

FOUR μ COLOURS

There are 4 corporate μ colours:

Red, Black, Gold and White.

Red

Pantone 1795 C

C 10 / M 100 / Y 100 / K 0

R 204 / G 0 / B 0

It is essential that they are perfectly matched every time they are reproduced. For the exact colour references please refer to an official Pantone® guide.

Black

Pantone BLACK C C 0 / M 0 / Y 0 / K 100 R 0 / G 0 / B 0

Gold

Foil Kurz Luxor 428

MTHE TYPEFACE

DESCRIPTION AND DETAILS

Description

A specifi c typeface has been created for μ and should be used

for all visual communication materials. The μ typeface is available in Open Type and can be downloaded to MAC or PC. It is available in 3 weights:

Light Regular Bold

The μ typeface is exclusive to μ.

It is important that any design agency or third party working on the brand signs an Acknowledgement and Assignment of Rights for the usage

of the typeface, to guarantee they will use it solely for the μ brand.

In order to install the new MARTINI® typeface please fi nd relevant fi les on DVD1 of this style book. On the same DVD you’ll also fi nd a pdf document with instructions on how to install the typeface. If you experience any diffi culties, please contact your IT department.

(See DVD 1 / Brand Elements / The Typeface)

μ typeface

μTYPEFACE.zip

HOW_TO_INSTALL_TYPEFACE.pdf

RMARTINI LIGHT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z T a b c d e f g h i j k l m n o p q r s t u v w x y z

MARTINI REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

MARTINI BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

THE TYPEFACE

OTHER ALPHABETS

Russian typeface Greek typeface

MARTINI LIGHT MARTINI LIGHT

In order to install the new MARTINI® typeface please fi nd relevant fi les on DVD1 of this style book. On the same DVD you’ll also fi nd a pdf document with instructions on how to install the typeface. If you experience any diffi culties, please contact your IT department.

(See DVD 1 / Brand Elements / The Typeface)

μ Gold

Pantone 871 C / Kurz Luxor 428 C 20 / M 30 / Y 65 / K 0

R 213 / G 178 / B 105

WHITE

THE TYPEFACE

REGISTERED MARK

μ written in text

To protect the μ trademark, it is important to distinguish it from the surrounding text. The word μ should therefore always be written in capital letters and be followed by the registered mark ®.

• For a font size smaller than 30pt, the diameter of the ® should be 28% of the height of the letter ‘I’ in the word MARTINI.

• If the word μ is reproduced in a larger format, the ® needs to be adjusted accordingly, so as not to appear oversized.

The guide opposite indicates the proportions to follow for the font size

of the word MARTINI and the ®.

56

30 pt

50 pt

60 pt

80 pt

90 pt

100 pt

15% x

30 pt - 59 pt

10% x

60 pt - 89 pt

7% x

> 90 pt - 100pt

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