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Unit 8 Presenting a Company

Elton is a Russian joint stock company (JSC) specializing in the development and manufacturing of asymmetric electro-chemical capacitors. Elton is one of the world leaders in this field. Its products are used not only in Russia, but in some western European countries and the United States.

Elton’s main milestones are the following:

    1. The company was established and a pilot production of electrochemical capacitors started.

    1. The manufacturing and marketing of Elton’s products in Russia

began.

  1. The capacitors penetrated into the North American market. Capacitors were tested by several US companies.

  2. Elton started to supply capacitors for trucks and passenger vehicles to the USA.

  3. Kold Ban International (KBI), the company’s official distributor in the USA, started sales of Elton products under the KAPower trademark.

2004 -2008 Elton was fully engaged into the development and manufacturing of electrochemical capacitors both in Russia and the USA.

2009 Elton granted a license to SAFT Company for the manufacturing and marketing of the capacitors in the countries of North American Free Trade Agreement (NAFTA).

Elton, JSC, has conducted a number of tests of the locomotive’s diesel engine starting capacitor system. Three diesel locomotives equipped with a diesel engine capacitor starting system have been tested for five months at the Insk station (Novosibirsk) of the West Siberian railway. In the engine driver’s cabin a control console was set up to monitor the voltage of the standard battery and capacitor modules. The results of the tests demonstrated that the annual saving was of about 420 million rubles. This fact has excited great interest of the railway men to the product developed by Elton. The economic effect from the introduction of the starting capacitor system during the entire service life of the diesel locomotive shall be over 1.7 million rubles. Taking into account the fact that the Russian railways have a fleet of about 6,000 shunting diesel locomotives, the annual economic effect can come to over 420 million rubles.

Ex.1. Answer the questions.

  1. What field does Elton specialize in?

  2. When was the company established and the production launched?

  3. When did the company start production abroad?

  4. What kind of grant did Elton license?

  5. Tell about the test conducted by Elton at the West Siberian railway.

  6. Why did the test arise a great interest?

  7. What can the annual saving be (according to the test results)?

Ex.2. Read the text and follow the instructions how to make a presentation.

How to make a presentation

To make a good presentation it is very important to prepare well. Preparation takes a lot of time, but it is really worth doing, it is the key to a successful presentation. First, think of the length of your speech and leave some time for questions. Check out the facilities you need: the room, computers, microphones, video equipment. Make sure everything is available and works well. Consider the audience: number of people, their age, nationality and culture. Find out whether they know the topic or it is completely new for them. Mind the content of your presentation: the purpose of your talk, the main idea, and what kind of feedback you expect.

When you prepare visuals always check the following: 1. How many visuals will I have?; 2. Are they clear to understand?; 3. Will the audience be able to read them (size and colours)?; 4. Do they have effective headlines?; 5. Is there as little text as possible?; 6. Are they really relevant or could be omitted?

The rules mentioned above will also help you to deal with nervousness while speaking to the audience. You should also practise your talk at home until you feel at ease with the text. Doing some breathing exercises before your talk will help you to reduce nervousness. During the presentation keep your back straight, breathe deeply and articulate clearly. It is good if you are able to keep eye contact with your audience. It will be easier to do this if you greet the people as they arrive and get acquainted with them before the presentation.

Your presentation should be well structured. Many experienced presenters suggest WISE approach to start with. WISE means: Welcome your audience, Introduce yourself (name, position, function), Say what the topic is (main idea and objectives), Explain why the audience will be interested (expected feedback).

Then you can move to the Main Part. Your Main Part should consist of three main points with details illustrated by visuals. Do not forget to highlight the key issues and summarize the main ideas.

Conclusion should also contain several steps. First signal the end of your talk. Then summarize the important points, explain their significance. Make your final statement and invite questions. When dealing with questions listen carefully and make sure you have understood the question. If you don’t know the answer, say so and offer to find out later. Check that the questioner is satisfied with your answer.

Please, use the recommendations given in practice and they will help you to give a good performance.

Ex.3. Use the phrases below to follow the WISE chart.

Welcome audience

Introduce yourself

Say what the topic is

Explain why the audience will be interested

Let me introduce myself. I’m John Smith from…

The subject of my presentation is…

First of all, let me thank you for coming here today.

My topic is very important for you because…

As you can see on the screen, our topic today is…

I’m here in my function as the Head of Research and Development Department.

Hello, everyone.

What I’d like to present to you today is…

My talk is particularly relevant to those of you who…

I’m Head of Logistics here at ElectroTech.

Good morning/afternoon, ladies and gentlemen.

Today’s topic is of particular interest to those of you who…

Ex. 4. The most common way to structure the presentation is to have three main parts and then subdivide them into smaller sections. Put the phrases below into the correct order.

Then/Next/After that I’ll go on to…

In my presentation I’ll focus on three major issues.

I’ve divided my presentation into three main parts: a, b and c…

Finally, I’ll offer some solutions.

First of all, I’ll be looking at …, second… and third…

Ex.5. Complete the sentences with the prepositions in the box.

about, at, for, into, of, on, to, with

  1. Thank you (1)… coming all today.

  2. I’ve divided my presentation (2)… several parts.

  3. First of all, I’ll give you an overview (3)… the financial situation.

  4. First, we’ll be looking (4)… the company’s history over the last decade.

  5. In the first part of my presentation I’ll focus (5)… the current project issues.

  6. Point one deals (6)… the new equipment for the workshops.

  7. Secondly, I’ll talk (7)… our investment in production process.

  8. After that I’ll move on (8)… the next point.

Ex.6. Put the words in the right order to make up sentences.

  1. move, now, to, point, next, let’s, on, the.

  2. all, topic, as, today, is, you, know, our, globalization.

  3. inform, is, to, aim, about, my, latest, you, the, developments.

  4. be, additionally, figures, discussing, most, will, we, the, important.

  5. said, brief, give, I, you, earlier, a, I’ll, as, overview.

  6. study, customers, according, with, this, it, satisfied, to, our, are.

Ex.7. Use the phrases below to follow the chart of the Main Part of a presentation.

Talk about main issues and problems

Refer to other points and facts

Add ideas and offer things

In addition to this, I’d like to say….

According to the survey, our production is….

I think we first need to identify the problem.

We will have to take care of this problem now.

I’d like to mention some facts in connection with/concerning payment.

Apart from being too expensive, this model is also too big.

As well as that, we can offer excellent conditions.

With respect/regard to the process, we need more details.

If we don’t solve the problem now…

The question is: why don’t we tackle the production problems?

Moreover/Furthermore, there are other interesting facts we should consider.

Of course, we have to clarify a few points.

We will have to deal with the problem of increasing prices.

How shall we cope with unfair business partners?

Ex.8. Choose the correct verb.

  1. How are we going to solve/deal/tackle with delivery problems?

  2. I don’t think we can cope/tackle/take care with more customers.

  3. We think it’s important to identify/deal/cope the problems now.

  4. Who will take care/deal/tackle of our business clients?

  5. We have been trying to cope/solve/take care the software problems.

  6. Before we go on, let’s identify/clarify/solve this question.

Ex.9. Complete the sentences with the words from the box.

according to, apart from, concerns, moreover, regarding, with regard

  1. I’ll give you an overview of some figures…to sleeping car exports.

  2. … , I’d like to tell you something about the new electric equipment.

  3. Let’s now turn to the next question which … customer service.

  4. … a few spelling mistakes, the new brochure is very good.

  5. Let me give you some details … our partner’s factory.

  6. … our last report, the new equipment is user-friendly.

Ex.10. Use the phrases below to follow the Conclusion chart.

Indicate the end of your talk

Summarize important points

Invite questions

Clarify questions

Admit you don’t know

Are there any questions?

To sum up, we…

Sorry, that’s not my field. But Mr. Y from Sales Department can answer your question.

Finally, I’d like to highlight the key issues.

In conclusion, I’d like to…

And now, I’ll be happy to answer your questions.

I’m afraid, I didn’t quite catch that.

Ok, I think that’s everything I wanted to say about…

I’m afraid, I don’t know the answer to your question.

As a final point, I’d like to…

Just to summarize the main points of my talk…

I’m sorry, could you repeat your question, please?

Ex.11. Plan your presentation of a company. Follow the chart and use the given expressions.

Answer the questions

Useful expressions

When was the company founded?

The company started/began/was founded/was established/was set up in….

Where is the company located?

The company has offices/subsidiaries/warehouses/management centers in …

What does the company do?

The company designs/produces/makes/manufactures/constructs/offeres/organizes/invests

How did the company develop during last decade?

The company opened new branches/factories/plants/subsidiaries in..

The company was engaged in/completed the project.

The company won, was awarded a contract for…

How many people work for the company?

The company employs/ The number of employees comes to/The staff numbers..

What is the company’s experience?

The company has designed/has constructed/has produced/has provided..

What are the company’s targets and plans for future?

The company aims at /strives to/works for/tries to/ plans to…

Ex.12. Read some information about the companies. Make a presentation about a company, using some facts from the texts below and additional materials of your own.

Electrical Engineering Factory ESTEL is a developer and producer of a wide range of power converting equipment for railway transport and traction substations. It was founded in 1870 and is situated in Tallinn, Estonia. The company combines long-term experience with unique modern development in its field.

ESTEL produces devices for traction substations such as inverters, rectifiers and transformers. The inverter is designed to transfer the excess power from the contact DC network to supply AC network for main railway traction substations and to provide braking of electric locomotives on mountain slopes.

ESTEL’s series rectifiers are designed to convert AC to DC for mainline railway traction substations. They are equipped with microprocessor-based protection, with diagnostics based on production ESTEL controllers and an operator panel with LCD monitor. Rail operators can use the internal oscilloscope to continuously monitor parameters, including current, voltage, diode temperature and alarm waveforms.

ESTEL also manufactures traction converters for asynchronous electric locomotive motors and static converters for electric locomotives. All products made by ESTEL are equipped with self-produced power semiconductor devices which meet all European standards and possess high quality and technical rates. The company’s own design office allows it to carry out the development of unique equipment according to special requirements of the customer.

In addition, ESTEL produces reversible converters for electric locomotives; converter units for rolling stock; electric locomotive oil pump engine power supply unit; rectifiers for diesel trains.

For more information please contact www.tet-estel.com

Ecotality is a company producing electric transport components. It has headquarters in San-Francisco, California. The company deals with electric transportation and storage technologies. Its main subsidiaries are Electric Transportation Engineering Corporation (eTec), Innergy Power Corporation (Innergy) and Ecotality Stores.

Ecotality company sells electric vehicle supply equipment, including a line of electric vehicle charges.

Ecotality has several partners, including Idaho National Laboratory, IKEA USA, San-Diego Gas & Electric and others. For more information please visit www.ecotality.com.

Electric Transportation Engineering Corporation (eTec) is a recognized leader in the research, development and testing of advanced electric transport and energy systems. The company also holds exclusive patent rights to a battery smart fast-charging system. eTec cooperates with major automotive manufactures, international agencies and research institutes. Products offered by eTec include the eTec fast charge system, electric vehicles (EV) battery chargers, EV traction batteries. For more info about eTec please visit www.etecevs.com.

Electron Corporation is a manufacturer of up-to-day passenger electric transport: trams, trolleybuses and electric buses.

Electron trams are low-floor cars with an air conditioning system, reduced vibration and noise level. Cars are intended for tracks of different gauge.

Electron trolleybuses are of a superior comfort. Their main advantage is an autonomous motion, i.e. without an overhead line, at a distance of up to 3 kilometers.

Electron electric bus is an ecological urban transport of a new generation and an example of efficient use of cheap electric power for passenger transportations. A distance run of the bus without recharging of tractive storage battery is 3,000 kilometers.

Electron electric transport meets modern European standards, including high safety and comfort level. Read more about Electron at www.electron.com.

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