Vocabulary:

board - правление, совет

chairman - председатель

shareholder - акционер

to purchase - покупать

Comprehension questions:

1. How is the company defined?

2. What body is usually at the head of the company?

3. Who elects it?

4. Is the Board of Directors responsible only for day-to-day operation of the company?

5. To whom does the Advertising Manager report?

Task 10: Match the English words and word combinations with their Russian equivalents.

1. chairman a) правление компании

2. managing director b) председатель

3. marketing manager c) менеджер по рекламе

4. production manager d) менеджер по маркетингу

5. works manager e) начальник производства

6. purchasing manager f) менеджер по работам

7. sales manager g) менеджер по закупкам

8. chief accountant h) менеджер по продажам

9. advertising manager i) главный бухгалтер

10. training manager j) менеджер по подготовке

кадров

11. board of directors k) управляющий

Task 11:

1. Circle the word that does not belong in each horizontal group.

1. firm	company	society	subsidiary
2. salary	director	accountant	employee
3. finance	product	planning	marketing
4. top manager	middle manager	customer	first-line manager
5. plant	facility	patent	factory

B. Match the following definitions to the groups of three words that you identified above.

a manufacturing sites ______

b management hierarchy ______

с people who work in a company ______

d types of business organisation ______

e different departments in a company ______

C. Match each of the words that you circled with the following definitions.

1 _________________ payment for work, usually monthly

2 _________________ an item that has been made

3_________________ an organisation or club with members who share similar

interests

4 _________________ a document that gives the exclusive right to make or sell a

new product

5 _________________ a person who buys goods or services

TEXT 5: RESTRUCTURING THE CORPORATION

Peter S. is on the job training with an American corporation where he studies marketing and management techniques. He is talking with Mr. J., a manager of the corporation on the structure of the corporation.

Mr. J.: Although our corporation was a healthy one, 15 years ago it was fully restructured.

Peter: Why was it done?

Mr. J.: It was not flexible and fully coordinated. Marketing managers, for example, did not know how much it cost to produce a product.

Peter: What was done to make it more flexible?

Mr. J.: Part of the responsibilities were delegated to a lower level. No longer is the President required to take decisions on every important issue. Decision-making is shared with many people. The main thing is to get a result.

Peter: Who is it to make decisions inside the corporation?

Mr. J.: Most of the decisions are made by middle management. The idea is to push decision-making as far down into the organization as possible.

Peter: Doesn’t it create the situation that divisions are self-centered and uncontrolled?

Mr. J.: Not in the least. We have a special guiding body, the Board. It has the chairman, the president, vice-presidents and other top executives. This group provides cross-communication throughout the corporation. It works out the overall strategy and makes main decisions.

Peter: Briefly speaking, what are the advantages gained from the restructuring of the corporation?

Mr. J.: First. Sound and fast decision-making. Second. More top management time for long-range planning and less need to be involved in day-to-day operations. Third. Result-orientation.

Peter: But if it doesn’t bring any result?

Mr. J.: If the plan is not put to life, we change our policy to get the result. In a dynamic organization like ours we immediately react to any change in the market.

Peter: I can see that your corporation is really mobile and you are not afraid of changes in the market.