Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:

Армстронг

.pdf
Скачиваний:
30
Добавлен:
13.02.2015
Размер:
6.49 Mб
Скачать

45

Market rate analysis

PURPOSE

To ensure that pay levels are competitive, it is necessary to track market rates for the jobs within the organization, especially those that are particularly vulnerable to market pressures because of scarcity factors. This is sometimes called benchmarking.

Job evaluation schemes can be used to determine internal relativities, but, in themselves, they cannot price jobs. To a large extent, pay levels are subject to market forces which have to be taken into account in fixing the rates for particular jobs. Some specialized jobs may not be subject to the same external pressures as others, but it is still necessary to know what effect market rates are likely to have on the pay structure as a whole before deciding on internal pay differentials which properly reflect levels of skill and responsibility. It has also to be accepted that market pressures and negotiations affect differentials within the firm.

THE CONCEPT OF THE MARKET RATE

The concept of the market rate, even in the local labour market, is an imprecise one. There is no such thing as the market rate, unless this is represented by a universally applied national pay scale, and such cases are now rare. There is always a range of

682 Rewarding people

rates paid by different employers, even for identical jobs, because of different pay policies on how they want their rates to compare with the market rates. This is particularly so in managerial jobs and other occupations where duties can vary considerably, even if the job title is the same, and where actual pay is likely to be strongly influenced by the quality and value to the business of individuals. It is therefore possible to use pay surveys only to provide a broad indication of market rates. Judgement has to be used in interpreting the results of special enquiries or the data from published surveys. And there is often plenty of scope for selecting evidence which supports whatever case is being advanced.

THE INFORMATION REQUIRED

When making market comparisons, the aim should be to:

obtain accurate and representative data covering base pay, bonuses and benefits;

compare like with like in terms of the type and size of the job and the type of organization – this is the process of ‘job matching’;

obtain up-to-date information;

interpret data in the light of the organization’s circumstances and needs;

present data in a way that indicates the action required.

JOB MATCHING

The aim in conducting a pay survey is to compare like with like – the process of job matching. The various methods of job matching in ascending order of accuracy are:

job title – often very misleading;

brief (two or three lines) description of job and level of responsibility – this provides better guidance for matching jobs but still leaves much scope for inaccuracy;

capsule job descriptions which define the job and its duties in two or three hundred words, some indication being given of the size of the job in such terms as resources controlled – these can provide a better basis for job matching but may still not produce the ideal degree of accuracy;

full job descriptions which provide more details about the job but demand a considerable amount of effort in making the comparisons;

Market rate analysis 683

job evaluation can be used in support of a job description to obtain reasonably accurate information on comparative job sizes, but it is very time consuming unless it is done through the UK surveys run on this basis by firms such as Hay and Wyatt.

PRESENTATION OF DATA

Data can be presented in two ways:

1.Measures of central tendency:

arithmetic mean (average);

median – the middle item in a distribution of individual items, this is the most commonly used measure because it avoids the distortions to which arithmetic averages are prone.

2.Measures of dispersion:

upper quartile – the value above which 25 per cent of the individual values fall;

lower quartile – the value below which 25 per cent of the individual values fall;

interquartile range – the difference between the upper and lower quartiles.

SOURCES OF INFORMATION

The following are the sources of information available on market rates:

published surveys;

special surveys;

club surveys;

advertisements.

These are described below and a comparison between them and other sources is made in Table 45.1.

Published surveys

There is a wide range of published surveys which either collect general information about managerial salaries or cover the pay for specialist professional, technical or

684 Rewarding people

office jobs. The general surveys which are available ‘over the counter’ include those published by Reward, Monks Publications and Remuneration Economics. Incomes Data Services publishes a Directory of Salary Surveys which is a consumer’s guide to all the major surveys.

When using a published survey it is necessary to check on:

the information provided;

the size and composition of the participants;

the quality of the job matching information;

the extent to which it covers the jobs for which information is required;

the degree to which it is up to date;

how well data are presented.

Published surveys are a quick and not too expensive way of getting information. But there may be problems in job matching and the information may be somewhat out of date.

Special surveys

Special surveys can be ‘do it yourself’ affairs or they can be conducted for you by management consultants. The latter method costs more but it saves a lot of time and trouble and some organizations may be more willing to respond to an enquiry from a reputable consultant.

Special surveys can be conducted as follows:

1.Decide what information is wanted.

2.Identify the ‘benchmark’ jobs for which comparative pay data are required. This could have been done as part of a job evaluation exercise.

3.Produce capsule job descriptions for those jobs.

4.Identify the organizations that are likely to have similar jobs.

5.Contact those organizations and invite them to participate. It is usual to say that the survey findings will be distributed to participants (this is the quid pro quo) and that individual organizations will not be identified.

6.Provide participants with a form to complete together with notes for guidance and capsule job descriptions.

7.Analyse the returned forms and distribute a summary of the results to participants.

Special surveys can justify the time and trouble, or expense, by producing usefully comparable data. It may, however, be difficult to get a suitable number of participants

Market rate analysis 685

to take part, either because organizations cannot be bothered or because they are already members of a survey club or take part in a published survey.

Club surveys

Club surveys are conducted by a number of organizations who agree to exchange information on pay in accordance with a standard format and on a regular basis. They have all the advantages of special surveys plus the additional benefits of saving a considerable amount of time and providing regular information. It is well worth joining one if you can. If a suitable club does not exist, you could always try to start one, but this takes considerable effort.

Advertisements

Many organizations rely on the salary levels published in recruitment advertisements. But these can be very misleading as you will not necessarily achieve a good match and the quoted salary may not be the same as what is finally paid. However, although it is highly suspect, data from advertisements can be used to supplement other more reliable sources.

Other market intelligence

Other market intelligence can be obtained from the publications of Incomes Data Services and Industrial Relations Services. This may include useful information on trends in the ‘going rate’ for general, across-the-board pay increases which can be used when deciding on what sort of uplift, if any, is required to pay scales.

Using survey data

The use of market survey data as a guide on pay levels is a process based on judgement and compromise. Different sources may produce different indications of market rate levels. As a result you may have to produce what might be described as a ‘derived’ market rate based on an assessment of the relative reliability of the data. This would strike a reasonable balance between the competing merits of the different sources used. This is something of an intuitive process.

Once all the data available have been collected and presented in the most accessible manner possible (ie job by job for all the areas the structure is to cover), reference points can be determined for each pay range in a graded structure as described in Chapter 46. This process will take account of the place in the market the business wishes to occupy, ie its market ‘stance’ or ‘posture’.

686 Rewarding people

Table 45.1 Summary of sources of market data

Source

Brief description

Advantages

Disadvantages

 

 

 

 

General national

Available for purchase

Wide coverage, readily

Risk of imprecise job

published surveys

– provide an overall

available, continuity

matching, insufficiently

 

picture of pay levels for

allows trend analyses

specific, quickly out of

 

different occupations in

over time, expert

date.

 

national and regional

providers.

 

 

labour markets.

 

 

Local published

Available for purchase

Focus on local labour

Risk of imprecise job

surveys

– provide an overall

market especially for

matching, insufficiently

 

picture of pay levels for

administrative staff and

specific, quickly out of

 

different occupations in

manual workers.

date, providers may not

 

the local labour market.

 

have expertise in pay

 

 

 

surveys.

Sector surveys

Available for purchase

Focus on a sector

Risk of imprecise job

 

– provide data on a

where pay levels may

matching, insufficiently

 

sector such as charities.

differ from national

specific, quickly out of

 

 

rates, deal with

date.

 

 

particular categories in

 

 

 

depth.

 

Industrial surveys

Surveys, often

Focus on an industry,

Job matching may still

 

conducted by employer

deal with particular

not be entirely precise,

 

and trade associations

categories in depth,

quickly out of date.

 

on jobs specific to an

quality of job matching

 

 

industry.

may be better than

 

 

 

general or sector

 

 

 

surveys.

 

 

 

 

 

Special surveys

Surveys specially

Focused, reasonably

Takes time and trouble,

 

conducted by an

good job matching,

may be difficult to get

 

organization.

control of participants,

participation, sample

 

 

control of analysis

size may therefore be

 

 

methodology.

inadequate.

 

 

 

 

Pay clubs

Groups of employers

Focused, precise job

Sample size may be too

 

who regularly

matching, control of

small, involve a

 

exchange data on pay

participants, control of

considerable amount of

 

levels.

analysis methodology,

administration, may be

 

 

regular data, trends

difficult to maintain

 

 

data, more information

enthusiasm of

 

 

may be available on

participants.

 

 

benefits and pay

 

 

 

policies.

 

 

 

 

 

continued

Market rate analysis 687

Table 45.1 continued

Source

Brief description

Advantages

Disadvantages

Published data

Data on settlements

Readily accessible.

Mainly about

in journals

and pay levels available

 

settlements and trends

 

from IDS or IRS, and

 

little specific well

 

on national trends in

 

matched information

 

earnings from the New

 

on pay levels for

 

Earnings Survey.

 

individual jobs.

Job

Pay data obtained from

Readily accessible,

Job matching very

advertisements

job advertisements.

highly visible (to

imprecise, pay

 

 

employees as well as

information may be

 

 

employers), up to date.

misleading.

 

 

 

 

Management

Pay data obtained from

Based on well-

Only obtainable from

consultants’

the databases

researched and

specific consultants.

databases

maintained by

matched data.

 

 

management

 

 

 

consultants.

 

 

 

 

 

 

Analysis of

Pay data derived from

Immediate data.

Data random and can

recruitment data

analysis of pay levels

 

be misleading because

 

required to recruit staff.

 

of small sample.

 

 

 

 

Other market

Pay data obtained

Provide good

Imprecise, not

intelligence

from informal

background.

regularly available.

 

contacts or networks.

 

 

 

 

 

 

46

Grade and pay structures

Grade and pay structures are an important part of reward systems. If properly designed and maintained they provide a logically designed framework within which an organization’s pay policies can be implemented. They enable the organization to determine where jobs should be placed in a hierarchy, define pay levels and the scope for pay progression, and provide the basis upon which relativities can be managed, equal pay achieved and the processes of monitoring and controlling the implementation of pay practices can take place. A grade structure can also serve as a medium through which the organization communicates the career and pay opportunities available to employees.

GRADE STRUCTURE DEFINED

A grade structure consists of a sequence or hierarchy of grades, bands or levels into which groups of jobs that are broadly comparable in size are placed. There may be a single structure that contains grades or bands and which is defined by their number and width (width is the scope the grade or band provides for pay progression). Alternatively the structure may be divided into a number of job or career families consisting of groups of jobs where the essential nature and purpose of the work are similar but the work is carried out at different levels.

690 Rewarding people

PAY STRUCTURE DEFINED

A pay structure defines the different levels of pay for jobs or groups of jobs by reference to their relative internal value as determined by job evaluation, to external relativities as established by market rate surveys and, sometimes, to negotiated rates for jobs. It provides scope for pay progression in accordance with performance, competence, contribution or service.

There may be a single pay structure covering the whole organization or there may be one structure for staff and another for manual workers, but this is becoming less common. There has in recent years been a trend towards ‘harmonizing’ terms and conditions between different groups of staff as part of a move towards single status. This has been particularly evident in many public sector organizations in the UK, supported by national agreements on ‘single status’. Executive directors are sometimes treated separately where reward policy for them is decided by a remuneration committee of non-executive directors.

A grade structure becomes a pay structure when pay ranges, brackets or scales are attached to each grade, band or level. In some broad-banded structures, as described below, reference points and pay zones may be placed within the bands and these define the range of pay for jobs allocated to each band.

GUIDING PRINCIPLES FOR GRADE AND PAY

STRUCTURES

Grade and pay structures should:

be appropriate to the culture, characteristics and needs of the organization and its employees;

facilitate the management of relativities and the achievement of equity, fairness, consistency and transparency in managing gradings and pay;

be capable of adapting to pressures arising from market rate changes and skill shortages;

facilitate operational flexibility and continuous development;

provide scope as required for rewarding performance, contribution and increases in skill and competence;

clarify reward, lateral development and career opportunities;

be constructed logically and clearly so that the basis upon which they operate can readily be communicated to employees;

enable the organization to exercise control over the implementation of pay policies and budgets.

Grade and pay structures 691

TYPES OF GRADE AND PAY STRUCTURE

The types of pay structures as described below are narrow-graded, broad-graded, broad-banded, job family, career family and pay spine. Some organizations use spot rates for all or some of their employees and although this approach does not constitute a pay structure, it is described below as a feature of some pay systems. Spot rate systems can be expanded by developing individual job grades.

Narrow-graded structure

A narrow-graded structure, as illustrated in Figure 46.1, consists of a sequence of job grades into which jobs of broadly equivalent value are placed. There may be 10 or more grades and long-established structures, especially in the public sector, may have as many as 18 grades. Grades may be defined by a bracket of job evaluation points so that any job for which the job evaluation score falls within the points bracket for a grade would be allocated to that grade. Alternatively, grades may be defined by grade definitions or profiles, which provide the information required to match jobs set out under job demand factor headings (analytical matching). This information can be supplemented by reference to benchmark jobs that have been already graded as part of the structure design exercise.

‘Mid-point management’ techniques are often used to analyse and control pay policies by comparing actual pay with the reference point that is regarded as the policy pay level. ‘Compa-ratios’ can be used to measure the relationship between actual and policy rates of pay as a percentage. If the two coincide, the compa-ratio is 100 per cent. Compa-ratio analysis can be used to establish how pay practice (actual pay) compares with pay policy (the rate for a person who is fully qualified and competent in his or her job).

The problem with narrow-graded structures is that they encourage ‘grade drift’, ie unjustified upgradings. This takes place because it is difficult to differentiate between successive grades even with the help of job evaluation.

Broad-graded structures

Broad-graded structures, as illustrated in Figure 46.2, have six to nine grades rather than the 10 or more grades contained in narrow-graded structures. They may include ‘reference points’ or ‘market anchors’, which indicate the rate of pay for a fully competent performer in the grade and are aligned to market rates in accordance with ‘market stance’ policy. The grades and pay ranges are defined and managed in the same way as narrow-graded structures except that the increased width of the grades