attachments_06-04-2012_23-41-26 / 14 Genres of commercials

14

Genres of Commercials

Commercials are short stories that carry a great deal of weight. The one thing that can be said about any commercial whatever “good” or “bad” is that, it has tremendous power.. Sometimes commercial irritate and make hostile but at the same time they are able to sell us something. Corporate or sponsored commercials help to promote new products or services, to explain new ideas or strategies. Political ones are designed to sell a candidate or to communicate messages and information to specific targeted audiences in such a way as to move them to some desired action or change their attitude to an issue. No matter whether the commercials are designed to tell us whom to vote for, about the dangers of AIDs, or what tooth-paste to use, they can persuade us since TV commercials were first introduced in the early 1950s (when they were broadcast live) they have managed to adopt contemporary technology, including computer graphics, animation, documentary and live action. Millions of dollars are spent on 30 seconds of screen time. During the 1960s there was a renaissance in commercial activity, and commercials were almost considered the best thing on TV .This soon stopped. People were so entertained by the commercials that the product went almost unnoticed.

In 1990s there was a return to more entertaining commercials with dazzling displays of technological items. Advertising agencies with huge expense accounts created sophisticated 3D graphics. Many writers, psychologists, producers, directors, directors of photography got involved in that interesting, demanding and financially rewarding business and this media has become important means of communication.

1. Why do the commercials “push” us so buy this we don’t need?

2. Do commercials influence our political views?

3. What’s the most important thing in making a commercial?