Marketing strategies

Marketing people do not like to admit that they have anything to do with sales, but, obviously, the whole purpose of marketing is to create a situation in which a sale can be made

Buying, selling, market research, transportation, storage, advertising -these are all parts of the complex area of business known as marketing. In simple terms, marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company's objectives.

Marketing can be divided into four main elements that are known as the four P's: product, price, placement and promotion.

The marketing strategies of determining product, price, placement and promotion are not planned in isolation. Marketing analysts often look at a combination of these four factors. This combination of the four P's is known as the marketing mix. In order to develop a successful marketing mix researchers first ask two important questions: Who is going to buy the product? What is the potential to sell this product?

The product element of marketing refers to the goods or services that a company wants to sell. Next, a company considers the price to charge for its product. There are three pricing options the company may take: above, with or below the prices that its competitors are charging. Most companies sell their goods or services for average prices established by major producers in the industry.

The third element of the marketing process — placement — involves getting the product to the customer. This takes place through the channels of distribution. A common channel of distribution is: manufacturer -> wholesaler —> retailer —» customer.

Wholesalers generally sell large quantities of a product to retailers, and retailers usually sell smaller quantities to customers.

Finally, communication about the product takes place between a buyer and a seller and is known as promotion. There are two major ways of promotion: 1) through personnel selling, as in a department store; 2) and through advertising, as in a newspaper or magazine, etc.

New words:

Storage- хранение

Manufacture- производитель

Option- выбор

Wholesale- оптовая торговля

Retail- розница

Objective- цель

To charge the price- назначить цену, average price- средняя цена

Домашнее задание: Выучить новую лексику, выполнить упражнения из учебного пособия Н.Н. Колесниковой «Английский для менеджеров» стр.223 упр.6(а, б), 7(1-4)

Мы намерены вести оживленную торговлю

1.Translate the dialogues

Dialogue 1

Мы можем предложить вам взаимовыгодное сотрудничество We may offer you mutually advantageous cooperation

• In what way are you going to carry out mutually advantageous cooperation?

• The company's branches will help you in marketing your products on the Commonwealth market and locate the products you wish to buy.

• It suit us. If you may offer your honest, mutually advantageous cooperation to our company we hope that you will become our company's reliable business partner.

• What goods are most commonly sold by your private firm?

• Out firm provides the shops with various foodstuffs and every day goods imported from countries in the Mediterranean Basin. We endeavour to trade in all possible directions to satisfy the consumer's demands.

• Are you ready to present your production on our market?

• Certainly. We are ready to offer fashionable and beautiful clothes, children's toys, materials and instruments for the electronic industry.