Vocabulary

a. Look at the eight word partnerships with the word brand. Match them

1.A brand associated with expensive, high quality products.

2.The person responsible for planning and managing a branded product.

3.The brand with the largest market share.

4.A famous brand with a long history.

5.The ideas and beliefs which consumers have about a brand.

6.The tendency of a customer to continue buying a particular product.

7.Using a successful brand name to launch a product in a new category.

8.The knowledge which consumers have of a brand.

b.Complete these sentences with word partnerships from the list.

1.Levis, which has been established for over a 100 years and is world famous, is a ……………….. .

2.The aim of the advertising campaign is to enhance ………… so that consumers become more familiar with our coffee products.

3.Volvo’s …………. is that of a well-engineered, upmarket, safe car.

4.Suchard is a ……………… of Swiss chocolate.

c.Make four sentences of your own using the remaining word partnerships

Listening What is branding?

a. Lynne Fielding, a marketing specialist, is talking about branding. Complete these extract from the interview with the words below. Then listen to the firs part of the interview and check your answers.