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11

1.Слово «туризм» появилось в начале 19 века.

2.Слово «тур» было тесно связано с идеей путешествия для удовольствия.

3.Заповедные места нужно сохранить от разрушения.

4.Владельцы гостиниц пытаются привлечь клиентов во время «мёртвого» сезона, предлагая скидки на размещение.

5.Желание познакомиться с другими культурами, встретиться с новыми людьми – мотивы путешествия для многих людей.

6.Туризм постоянно растёт из-за доступности путешествия, гибкого рабочего графика, раннего ухода на пенсию.

7.Туризм способствует развитию отношений между странами и экономически укрепляет (улучшает) бедные страны.

8.Я хочу заказать двухместный номер в гостинице на двое суток.

9.Туроператоры работают с транспортными компаниями, гостиницами и другими поставщиками.

10.Массовый туризм приводит к разрушению природных объектов и загрязнению окружающей среды.

11.Шторм привёл к разрушению многих домов на побережье.

12.Эта работа предлагает гибкий рабочий график.

13.Рыба в озере умирает из-за загрязнения воды.

14.Проблема была тесно связана с загрязнением окружающей среды.

15.Шторм привёл к разрушению многих домов на побережье.

Discussion

10. Answer the questions on the text.

1.What is a modern definition of the term tourist?

2.How can tourism be defined?

3.What is a United Nations definition of the term tourist?

4.What does tourism represent for developing nations?

5.What various things may the word tourism mean to different people?

6.Why does the word tourism mean different things to different people?

7.In what terms can tourism be categorized?

8.How can tourism improve a poor country's economy?

9.What factors contribute to the constant growing of tourism?

10.What kind of tourism can prevent the destruction and pollution of natural sites? Why?

11.State whether the following statements are true or false. Comment on the

12

true statements and correct the false ones.

1.Ecotourism causes the destruction or pollution of natural sites.

2.Tourism brings guests who fill rooms and restaurants.

3.Tourism is involved with various industry sectors and organizations.

4.Most tourists are persons who travel for business.

5.Mass tourism can cause the destruction of natural sites.

6.Due to tourism more money comes into a country or city.

7.For many developed nations, tourism represents a relatively high percentage of gross national product.

12.Give a definition of the term tourism using the following words and phrases:

- traveling for pleasure purposes

- the accepted use of the word today

- business and convention travel

- to travel for pleasure or business

- to include

- to categorize

- in terms of

- factor

- to attract

- to accommodate

- group

- individual

- trend

- to avoid tourism pollution

- ecotourism

- industry

After having done the task describe the travel and tourism industry in detail.

13. Give a summary of the text. Part 2

Tourism: the biggest business in the world

Discuss the statements with your partner. Tell whether they are true or false.

1.One of fifty of all workers is employed in tourism related industries.

2.The number of international tourism arrivals will more than double between 2004 and 2020.

3.Tourists often worry about international security.

4.Tourism has only a good influence on the modern world.

Read the article to check your answers.

TOURISM TODAY

Facts and challenges

13

Tourism is one of the biggest businesses in the world. There are nearly 800 million international tourist arrivals every year. It employs, directly or indirectly, one in fifteen of all workers worldwide, from A to Z, from airport cleaners to zookeepers and includes bar staff, flight attendants, tour guides and resort reps. It is a huge part of the economy of many countries – in countries such as the Bahamas, over 60% of the economy is based on tourism.

Tourism is a fast-growing business. When Thomas Cook organized his first excursion from Leicester to Loughborough in 1841, he probably didn’t know what he was starting.

Key developments in the last 150 years or so have led to the rise of mass tourism. There have been technological developments in transport, in particular the appearance of air travel and charter flights. There have been changes in working practices with workers getting paid holiday time and working shorter and more flexible hours.

In recent years we have seen the growth of the Internet and globalization, making the world seem a smaller but very fascinating place. The tourism industry grows faster and faster each year. In 1950, there were 25 million international tourist arrivals. In 2004, the figure was 760 million, and by 2020 it is predicted to be 1.6 billion.

But what are the challenges today? The tourism industry is affected by many different things: international events, economic change, changes in fashion. New concerns and worries appear every year, for example as people become more worried about security and international terrorism, or as the value of their currency changes. But new destinations and new sources of tourists also seem to emerge every year.

Tourism survives. It is powerful and sometimes dangerous force in the modern world. Tourism creates many good jobs and careers, but it also produces many poor and badly paid jobs. Tourism can also help to protect environments and animal life, but it can also damage them.

Tourism can save cultures and the local way of life, but it can also destroy them. Tourism can change countries – and people – for the better, but is can also change them for the worse.

Tourism is one of the biggest industries in the world. It is perhaps also the most important.

1. Give English equivalents of the words and word combinations used in the text. Make up your own sentences with these words.

Прибытие, по всему миру, курортный представитель, бортпроводник, ключевое развитие (событие), технологические разработки, приводить к, чартерный полёт

14

(рейс), оплачиваемый отпуск, предсказывать, вызов (проблема), влиять, обеспокоенность, затруднения (опасения), безопасность (защищённость), валюта, место назначения (дестинация), появляться, плохо оплачиваемая работа, охранять окружающую среду, повреждать (причинять вред), изменять к лучшему, изменять к худшему.

2. Match the words with their definitions.

1.

CHALLENGE

A)HAPPENING OR EXISTING IN ALL PARTS OF

 

 

THE WORLD

 

2.

CURRENCY

B) THE OPERATION OF A COUNTRY’S MONEY

 

 

SUPPLY,

COMMERCIAL

ACTIVITIES AND

 

 

INDUSTRIES

 

3.

ECONOMY

C) THAT CAN BE CHANGED EASILY

4.

FLEXIBLE

D)A FEELING OF WORRY ABOUT SOMETHING,

 

 

ESPECIALLY ONE THAT A LOT OF PEOPLE

 

 

HAVE ABOUT AN IMPORTANT ISSUE

5.

SECURITY

E) SOMETHING NEW AND DIFFICULT THAT

 

 

FORCES YOU TO MAKE A LOT OF EFFORT

6.

WORLDWIDE

F) TYPE OF

MONEY THAT

A PARTICULAR

 

 

COUNTRY USES

 

7.

CONCERN

G)THE STATE OF FEELING SAFE AND BEING

 

 

FREE FROM WORRY

 

3.Answer and discuss the questions.

1.What do these numbers in paragraph 2 and 3 refer to?

a.1841

b.25 million

c.760 million

d.1.6 billion

2.What are the four positive and four negative effects of tourism mentioned in the article?

3.How many jobs in tourism can you think of?

Examples

Ais for airline check-in clerk

Bis for baggage handler.

15

C is for …

4.Which of the key developments in tourism do you think were the most important?

5.Can you think of some recent international events that have affected the tourism industry?

6.Do you think tourism is a positive or negative influence in the world?

4.Sum up what you have learned from the article.

5.Work in pairs.

Make a list of some popular tourist destinations in your own country or from around the world.

Describe the places on your list to the class but don’t say their names. The other students have to guess the places and say whether they would like to go there.

E.g. This is a city in Italy. It is very beautiful. It’s got canals and gondolas instead of streets and cars. …. (Answer: Venice)

6. Work in groups.

Use maps, the Internet, or reference books to find out as much as possible about an unusual or strange destination. Report back to your class. Choose the top three unusual destinations for a class “tourist information board”.

UNIT 2

PEOPLE IN TOURISM

Part 1

Active vocabulary

accommodation

размещение

 

16

to accompany

сопровождать

animator

аниматор

to arrange

организовывать

arrangement

организация (чего-либо)

artistic

артистичный

art

искусство; художественный

to book

бронировать

booking agent

агент по бронированию

brochure

брошюра

car rental (US)

аренда автомобиля

carrier

перевозчик, автотранспортная компания

catering

(общественное) питание

chief animator

шеф-аниматор

commission

комиссионный сбор, комиссия, комиссионное

 

вознаграждение

to communicate (with)

общаться

to conduct

проводить (экскурсию)

conductor

экскурсовод, гид, групповод

consumer

потребитель

contest

конкурс

cost

стоимость

cruise ship

круизный теплоход

to deal with

иметь дело с

to decide (on)

принимать решение (о)

department

отдел

destination

место назначения

direct

напрямую

discount

скидка

easy-going

лёгкий в общении

employee

служащий

entertainment

развлечение

flight

рейс

to follow

следовать, соблюдать

friendly

приветливый

general manager

генеральный директор, главный управляющий

guide

гид, экскурсовод

 

17

guide-interpreter

гид-переводчик

to handle

осуществлять, заниматься, работать с

helpful

готовый помочь

to hire

нанимать на работу

hospitality

гостеприимство

hospitality industry

индустрия гостеприимства

to interpret

переводить (устно)

to issue tickets

выписывать билеты

journey

путешествие

local

местный

to market

продавать, находить рынок сбыта для

marketing department

отдел маркетинга

mass media

средства массовой информации

mixer

общительный человек

native

родной

producer

производитель

profit

прибыль

promotion

продвижение (на рынок)

to provide

предоставлять, обеспечивать

public

публика, общественность, население, общественный

to report (to)

подчиняться, сообщать, докладывать

resort

курорт

retail

розница, в розницу

retailer

розничный торговец

to run the company

управлять компанией, бизнесом

sales department

отдел сбыта, коммерческий отдел

schedule

программа, график

seller

продавец

shop-assistant

продавец в магазине

to show smb round (a town)

показывать кому-л. город

sight

достопримечательность

sightseeing

осмотр достопримечательностей

sightseeing tour

обзорная экскурсия

social director

режиссер социальных программ

staff

персонал, кадры

staff member

сотрудник

 

18

to supervise

руководить

supplier

поставщик

ticket agent

билетный агент

tour operator

туроператор

tour package

турпакет, турпутёвка, пакет туристских услуг

tourism manager

менеджер туризма

travel agent

турагент

travel insurance

страховка тура

wholesale

опт, оптом

wholesaler

оптовик

Read and translate the text.

 

People working in tourism are tour operators and travel agents, booking agents and ticket agents, travel consultants and tourism managers, tour guides and guidesinterpreters, animators and travel writers and others.

The tour operator works in a tourist company. He develops tours also known as tour packages. Tour packages include transportation, accommodation, catering, transfers and other services.

In order to develop a tour package the tour operator works with transportation companies or carriers, hotels, restaurants, museums and other suppliers.

The tour operator usually markets the tours. He advertises them in mass media or in brochures.

The tour operator is a wholesaler. He sells tour packages to travel agents wholesale and pays commission to them. Sometimes he sells tour packages direct to the public. Tour operators put together tours, so they are the main producers in the tourist industry.

The travel agent works in a travel company. The travel agent like the shop-assistant sells goods to customers. The goods which he offers are the tour operator's packages.

The travel agent is a retailer. He sells tour packages retail to consumers. He gets a commission from the tour operator. The commission is from 5 to 10 per cent of the tour cost.

The travel agent also sells separate services. They are flights, hotel rooms, sightseeing tours, car rentals, travel insurances and so on. The travel agent works directly with the public.

Travel agents sell tours, so they are the main sellers in the tourist industry.

The tourism manager works in a tourist company. He runs some tourist business.

19

He supervises all kinds of operations in a tourist company. He also supervises the tourist company staff.

Sometimes the tourism manager is just the head of some department in a large tourist company: a sales department, a marketing department, or a public relations department. In this case he reports to the general manager.

The tourism manager plans tourist business: operations, new products, profits. He controls the results.

In a travel company – a tour operator or a travel agency – the tourism manager decides on development and promotion of new tour packages, advertising and sales. He also decides on prices and discounts.

The tourism manager hires employees. He selects them and provides their training. The tour guide handles tour groups. He shows tourists round a city, a sight, or a

museum. The tour guide conducts sightseeing tours or tours of museums and exhibitions. The tour guide is also called the tour conductor.

The tour guide accompanies tourists during a local tour or during the whole journey. He or she caters to the needs of tourists. During a journey the tour guide deals with all kinds of problems.

The tour guide speaks the language of the tourists perfectly well. He or she interprets and translates well from one language into another.

The tour guide knows a lot on history, geography, art and culture. He or she knows all the sights in a travel destination. The tour guide answers a lot of questions.

The tour guide is a friendly, easy-going and helpful person.

The animator organizes and provides entertainments for guests in a hotel or a holiday resort. He also organizes entertainment programmes for passengers on a cruise ship.

The animator organizes and conducts parties, shows, sports or arts contests, games for children and grown-ups. He involves guests in action: games and shows.

The chief animator manages the staff of animators. He is also called the social director. He communicates with guests a lot.

The animator usually speaks a few foreign languages. He communicates with guests in their native languages.

The animator is very artistic. He usually dances well, sings well and acts like an actor. The animator is an easy-going and cheerful person. He is a pretty good mixer.

The animator is the main entertainer in the tourist industry.

Vocabulary focus

20

1. Give English equivalents of the words and word combinations used in the text. Make up your own sentences with these words.

Турпакет; перевозчик; продавать оптом; продавать в розницу; оптовик; розничный торговец; платить комиссионные; создавать тур; турагент; туроператор; страховка; аренда автомобиля; докладывать кому-л. (отчитываться перед кем-л.); отдел по связям с общественностью; прибыль; контролировать результаты; принимать решение о чём-л.; шеф-аниматор; шоумен (конферансье); сопровождать туристов; режиссёр социальных программ; артистичный; лёгкий в общении; приветливый (дружелюбный); общительный человек; готовый помочь; персонал; обзорная экскурсия; иметь дело с; групповод; поставщик, работать с тургруппой, проводить творческие конкурсы.

2. Match up to make phrases.

 

1. TOUR

A) AGENT

2. SOCIAL

B) DESTINATION

3. TRAVEL

C) OPERATOR

4. HOSPITALITY

D) TOUR

5. TOURIST

E) ANIMATOR

6. CAR

F) DIRECTOR

7. SIGHTSEEING

G) RENTAL

8. CHIEF

H) INDUSTRY

3. Group the following

terms according to the titles in the

table (4 terms in each group).

Destination geography, profit, car rental, accommodation, commission, retail, tutoring, social director, sale, knowledge, discount, guide, catering, shop-assistant, animator, cost, interpreter, entertainment, wholesale, graduation.

TRADE

TOURIST

EDUCATION

TRAVEL

MONEY

 

STAFF

 

SERVICES

MATTER

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. Match the terms with the definitions.

1. A TOUR OPERATOR

A) A TRAVEL COMPANY STAFF MEMBER

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