И.Ю. Мостовская а.П. Чернышёва Business English Step by Step (учебно – методические материалы по курсу «Деловой английский язык»)

Тамбов 2011

Рецензенты:

Макеева М.Н., доктор филологических наук, профессор, заведующая кафедрой иностранных языков ТГТУ; Милосердова Е.В., доктор филологических наук, профессор кафедры немецкой филологии ТГУ имени Г.Р. Державина.

Целью данного учебного пособия является углубление знаний студентов в сфере делового английского языка, расширение профессиональной компетенции студентов специальностей «Филология», «Перевод и переводоведение», «Теория и практика межкультурной коммуникации». Книга включает материал справочного характера и систему упражнений, направленных на формирование и укрепление навыков устной и письменной коммуникации.

Contents

Introduction

Step 1. Letters, Faxes and Memos

Step 2. On the Phone

Step 3. Summaries, Notes, Reports

Step 4. Working together

Step 5. Money Matters

Step 6. Conferences and presentations

Step 7. Marketing

Step 8. Meetings

Step 9. Jobs and Careers

Step 10. Sales and Negotiation

Step 11. Banking

Examination practice

Acknowledgement

Introduction

Dear Student,

«Business English Step by Step» teaches and practises the language and skills you need to reach the level required for the exam. It can also enable you to gain an equivalent standard of English if you are attempting to do business.

The book is designed to help you whether you are working in a group with a teacher or studying along. The better part of the material is devoted to vocabulary, which is a very important but often neglected part of language learning.

The aim of this course is to make it possible for you to follow your own best route to success.

Step 1 Letters, Faxes and Memos

Nine steps to writing a successful business letter:

• Sender’s address (printed at the top or in the top right-hand corner)

Worldwide Dealers Ltd.

96 New Editon Road

Cambridge CB2 2RU

United Kingdom

• Receiver’s address (typed on the left). Firms are addressed as Messrs only if the firm’s name includes a personal name without any other courtesy title and only when the firms are partnerships

Messrs Brown&Smith BUT The Brown Electrical Co.

25 High Holborn 26 Exton square

London DF5 6YU London WC3 OF1

• Date (bellow the receiver’s address, on the right)

7 May 2011

• Salutation

Dear Sir(s), Dear Madam

• Heading (includes the subject matter of the letter, usually underlined)

Your Enquiry of 5^th May, 2011

• Body of the letter

• Complimentary close

Yours faithfully, Yours sincerely, Yours truly (AmE)

• Signature

• Name and title of the sender

Types of Letters

Enquiry

Explain clearly what information you need and why you need it. If there are different points you need to explain or to ask about use a different paragraph for each.

Useful language:

I am writing to enquire about…

I was interested in your advertisement in ‘The Daily Times’ and I would like

to have further information about …

I should be grateful if you send me full details of…

Application

Explain clearly which post/job you are applying for and if you are responding to an advertisement, say where you saw it and when. Give all the necessary information about yourself, including age, qualifications, past employment, relevant experience, any special hobbies and interests and explain why you are particularly interested in this post

Useful language:

I am interested in applying for the post of …which was advertised in … on…

My reason for applying is that I would like to broaden my experience and also

to make greater use of my knowledge of languages than I do in my present

position.

I would be able to attend an interview at any time which is convenient to you.

Apology

Explain why you are apologizing, give reasons for your behavior, express regret for the damage /inconvenience/offence which has been caused and promise not to let it happen again or to make up for what you have done, as appropriate.

Useful language:

I am writing to apologize about…/ for the fact that (clause) / for not

(V+ing)…

Please accept our apologies for (N or V+ing)

We offer (make) our apology that…

The reason I couldn’t telephone you was …

I am really sorry to have wasted your time.

I assure you that this will never happen again.

Complaint

In the first paragraph explain the reason for writing and in the next, explain exactly what the problem is. Give all the necessary details about where and when it happened and who was involved. In the final paragraph, explain what action you want to be taken.

Useful language:

I am writing to complain about…

I am writing to express my concern about the fact that …

I must insist that you …

I must urge you to …

Useful closing phrases

We look forward to trading with you to the mutual benefit of our companies.

We hope to establish fruitful business relations with your company.

We hope that you will act as requested.

We look forward to hearing from you soon.

Your prompt reply will be appreciated.

Memo

Memo is short for memorandum (служебная записка). Memos are written internal communications which advise or inform employees of policies and procedures that their company has decided to adopt. Memos are used only inside the company. Some companies have pre-printed memo forms, while others have a house style for the layout of memos. There are several different formats but they all have the same element:

• the name of the writer

• the name of the addressee

• the date

• the subject

• the body of the memo

Exercises on business letter writing

Write a letter from the following notes.

a) You are writing a letter to Tylor & Co., London, asking for a special offer of English breakfast tea. You will require at least 200 cases monthly and would like prices, terms, delivery dates.

b) You write on the 18^th December 2010 saying that you are in a very awkward position, as you have not yet received the shipment advised by letter of 28^th November from Taylor & Co., London. You request supplier to explain non-delivery.

c) Write a letter on behalf of Taylor & Co., London. Taylor & Co. reply on 23^rd December 2010. Their forwarding agents have now been instructed to forward the cases of tea to their customers as soon as possible. They apologize for the inconvenience caused by this delay.