- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
7.Schedule of student’s output
№ |
Theme |
Content (tasks) of self-study |
Expected results |
Reference |
Assessment |
Due to… |
Score |
1 |
Economic Growth |
Read and translate text, make the exercise 1-4 p.146 |
Investigate and be familiar to economic definitions |
http://catalog.flatworldknowledge.com/bookhub/reader/22201 Survey of Economics, v. 1.1 by Libby Rittenberg |
writing |
3d week |
2 |
2 |
Ecological problems of economy |
Make the exercise 1-3 p.149 |
Investigate ecological problems. Be familiar with local ecological issues. Develop team work skills |
1.Yale insights. Published by Yale school of management http://insights.som.yale.edu/insights/what-ecological-economics 2. New Economic Thinking William Rees - The Dangerous Disconnect Between Economics and Ecology http://ineteconomics.org/video/interview/william-rees-dangerous-disconnect-between-economics-and-ecology |
Team presentation |
4th week |
3 |
3 |
Communications |
Read and translate text, make the exercise 1-5 p.149 |
be knowledgeable theoretical aspects and practice application of managerial process |
E.M. Kolomeitseva, M.N. Makeyeva, T.P. Peksheva. EXECUTIVES AND MANAGEMENT, 2005 |
writting |
5th week |
1 |
4 |
Decision making |
make the exercise 6-9 p.152 |
be knowledgeable theoretical aspects and practice application of managerial process |
E.M. Kolomeitseva, M.N. Makeyeva, T.P. Peksheva. EXECUTIVES AND MANAGEMENT, 2005 |
writting |
6th week |
1 |
5 |
Management culture and ethics |
Read and translate text, make the exercise 1-2 p.153 |
be knowledgeable theoretical aspects and practice application of managerial process |
E.M. Kolomeitseva, M.N. Makeyeva, T.P. Peksheva. EXECUTIVES AND MANAGEMENT, 2005 |
writting |
7th week |
1 |
6 |
Franchising |
Make the exercise 1-3 p.155 |
Investigate and be familiar to economic definitions, enrich language skills |
http://www.entrepreneur.com/encyclopedia/franchising http://www.franchising.com/ |
writting |
8th week |
1 |
7 |
Public relationship |
Read and translate text, make the exercise 1-5 p.156 |
Investigate and be familiar to economic definitions, enrich language skills |
http://www.ipr.org.uk/ http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/PublicRelationsWhatIsIt.html |
writting |
9d week |
1 |
8 |
|
Read and translate text, make the exercise 1-4 p.157 |
Investigate and be familiar to management definitions, enrich language skills |
http://www.ipr.org.uk/ http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/PublicRelationsWhatIsIt.html |
writting |
11d week |
1 |
9 |
|
Read and translate text, make the exercise 1-3 p.159 |
Investigate and be familiar to economic definitions, enrich language skills |
http://www.ipr.org.uk/ http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/PublicRelationsWhatIsIt.html |
writting |
13d week |
1 |
10 |
|
Make the exercise 1-4 p.161 |
Investigate and be familiar to economic definitions, enrich language skills |
http://www.ipr.org.uk/ http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/PublicRelationsWhatIsIt.html |
writting |
15d week |
1 |