- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
Schedule of student’s output №6
Exercises 1. Write essay about your personal opinion for Ford company strategy to improve management functions in the company.
Exercises 2. Write essay about a strong points of this strategy.
Exercises 3. Work out your own plan for improving management skills and style in the company you work for (writing task).
a) Elaborate a questionnaire of your own and ask the staff to fill it in.
b) Choose the three best ideas from the questionnaire and add it to your own plan.
c) Develop your own list of recommendations on company current and strategic goals.
Schedule of student’s output № 7
Before reading the text answer the following questions using the active vocabulary.
1. If you invested in a company, and then learned that it had particular activities which you object to, would you take your money out of the company and invest it somewhere else?
2. What sort of activities would you object to?
Ethical Investing Linked to Lifestyle and Image
An ethical investment is one that avoids investments in sectors such as tobacco and arms considered by some to be ethically unsound. There are 30 ethical unit trusts in the UK, worth about £750 million. Some investors also manage their own ethical portfolios. In a study of more than 1,100 ethical investors, economists at the Centre for Economic Psychology at the University of Bath have found that ethical investing correlates with other lifestyle choices. Speaking at the British Association meeting yesterday, Alan Lewis, who led the research, said: ‘Most ethical investors are healthy, educated and caring professional people, middle-aged or older. Hardly any vote for the Conservative.
The paper they read the most is the Guardian.’ In addition, 16 per cent of those surveyed said they were members of the Labor party. Many were members of charitable organizations such as Amnesty International and Oxfam, a third-world aid charity. There is no obvious gender bias. ‘It appears that this is part of a lifestyle package,’ said Dr Lewis.
As ethical investments frequently underperform other portfolios, most ethical investors seem to be prepared to take a loss to support their moral beliefs. Some 80 per cent would be prepared to take a 2 per cent loss in income per year compared with an ordinary portfolio if their overall return was 8 per cent.
Everything, though, has its price. Some 40 per cent of those surveyed said they would reduce their ethical investments if they were underperforming ordinary investments by 5 per cent. The size of an investor’s portfolio seems to have no influence on this decision.
Exercise 1. The first sentence of the article means that ethical investors avoid companies that produce:
a) arms of any kind,
b) certain types of arms.
Exercise 2. Which of these statements about typical ethical investors in the UK are true and which false? Correct the false ones.
a) They all vote Labour.
b) They are young and working class.
c) They often read The Times.
d) They are likely to support Amnesty International.
e) There are far more women than men.
Exercise 3. ‘… ethical investments frequently underperform other portfolios’ means that in relation to ordinary investments they are:
a) more profitable
b) just as profitable
c) less profitable
Exercise 4. Expand on the following subjects.
a) At what point would ethical investors change their investments if they performed much less well?
b) If they have a lot of money invested, is this figure different?