- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
Vocabulary:
accomplish one’s goal — достичь своей цели
adversarial — враждебный, недоброжелательный
be dependent upon smb. — зависеть от к. л.
comprehensive — исчерпывающий
contribute to smth. — способствовать ч. л.
credibility — взаимный
fact sheet — подборка данных, «объективка»
friction — разногласие
insatiable — неуемный, жадный, ненасытный
media outlets — местные телестудии, радиостанции, редакции, «точки» средств массовой информации
medium — средство
mutual — обоюдный, взаимный
op-ed page/article — полоса газеты, где публикуются статьи, отражающие точку зрения на какой либо вопрос, колонка читателей
press kit — пресс подборка, информационная подборка для прес сы (набор рекламно информационных материалов)
process information — обрабатывать информацию
provide information — предоставлять информацию
respective — соответственный
routine — обычный
satisfy demand — удовлетворить спрос
story — газетный материал, сообщение в печати
substantiate — подтвердить данными
timely — своевременный
Exercises 1. Find the English equivalents in the text. Use them in sentences of your own: источники; с вашей стороны; читатели, слушатели и зрители; по всему миру; первая страница газеты; мероприятия; размещать материал в газете; из этого количества; по крайней мере; освещать события.
Exercises 2. Find the words in the text which describe or mean the following:
1. firm belief, confidence —
2. regular and usual —
3. always wanting more of smth. —
4. people who have been chosen to speak officially for а group, organisation or government —
5. an occasion when а famous person is asked questions about their life, experiences, оr opinions for а newspaper, magazine, television program etc. —
Exercises 3. Match the words. Use them in sentences of your own:
fact |
advisories |
op-ed |
sheet |
media |
kits |
press |
articles |
routine |
channels |
news |
demand |
insatiable |
release |
Exercises 4. Complete the following sentences from the text and translate them into
Russian:
1. Just 25.2 percent were the products of …
2. Of that number, 38 percent said that …
3. The percentage was higher among editors of lifestyle, …
Exercises 5. Complete the sentences with the following words (information; friction; trust; sources; media; adversarial; credibility):
1. Public relations __________ provide most of the __________ used in the __________ today.
2. It also mentions the areas of __________ that often contribute to an __________ atmosphere.
3. An important part of the relationship is based on mutual
__________ and __________.
Schedule of student’s output № 4
Exercises 6. Insert prepositions where necessary (on; for; of; to; upon; with):
1. The chapter begins __________ a review __________ how reporters and public relations people are mutually dependent __________ each other __________ accomplishing their respective goals.
2. It also mentions __________ areas __________ friction that often contribute __________ an adversarial atmosphere.
3. The reporter cannot depend __________ legwork alone to satisfy his paper’s insatiable demand __________ news.
Exercises 7. Answer the following questions:
1. What are the main points of the chapter?
2. Are reporters and public relations people mutually dependent upon
each other?
3. What is an important part of their relationship based on?
4. What sort of information should be provided?
5. What have a number of research studies substantiated?
Exercises 8. Agree or disagree:
Make sure to use the following expressions:
Yes, that’s true
There I agree completely
I don’t think that’s quite right
I’m afraid I don’t agree
That’s not quite so...
As far as I know...
1. Public relations sources provide most of the information used in
the media today.
2. Public relations materials save media outlets time, money, and
effort of gathering their own news.
Exercises 9. Render the following item in English:
Отношения со средствами массовой информации или прессой, пожалуй, являются самой важной и цельной частью паблик рилейшнз.
Отношения со средствами массовой информации по сути представляют собой двусторонний процесс. Это — связь между организацией и прессой, радио и телевидением. С одной сто роны, организация предоставляет информацию и по просьбе средств массовой информации создает им режим благоприятствования, с другой стороны, средства массовой информации предпринимают шаги для выпуска комментариев и новостей.
Взаимное доверие и уважение между организацией и средства ми массовой информации являются необходимой основой для хороших отношений.
Даже в век радио и телевидения общественное мнение все еще главным образом формируется под воздействием того, что люди читают в национальной, местной и отраслевой печати. Не обходимо уважать неприкосновенность и традиционную свободу прессы, которая в значительной степени определяет ее зна чимость, однако все это не мешает искать сотрудничества с прес сой для дальнейшего решения проблем паблик рилейшнз.