- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
11. Motivation
Exercise 1. Read «The right person». These words are often used in job advertisement. Companies look for people who are:
Exercise 2. Read these sentences. Complete each sentence with words. Change the form if necessary.
1 Start-up _______________ is available in the form of bank loans.
2 The human resources _______________ is in charge of hiring new employees.
3 Experts in specialist _______________ are sometimes asked to advise companies on their strategies.
4 After tax deductions, the company’s _______________ profit is in excess of £2 million.
5 Seasonal farm _______________ are often employed to help bring in the harvest.
6 After 20 years working her way up the ladder, Ms Jones now _______________ the European division.
7 The business _______________ we follow involves minimizing risk and staying ahead of our competitors.
8 Mr Lim’s primary _______________ was to become a successful entrepreneur.
Exercise 3.Match these words as they go together in the text.
produce and goods and national prison human sales |
tax defense distribute system services interaction |
Exercise 4.Match the parts of the sentences and write them down into your notebook.
can predict |
understand government policies, business development, and consumer behaviour. |
provides context |
in the areas of getting and spending money |
deals with |
the likely results of economic activity. |
is well equipped to help us |
fundamental, often life-to-death issues. |
is concerned with human behavior |
for making decision in your business, professional and financial life. |
Exercise 5. Read the text about management and administration.
An open office
Exercise 6. Read the text about labor, personnel and human resources.
Exercise 7. Find the answer to the crossword and use words from ex.5 and ex.6.
12. Controlling
Exercise 3. Match the left part with the right:
1. Today, organizational behavior tries |
a) the oldest of the various approaches, is still popular today. |
2. Henri Fayol's universal process approach assumes |
b) the scientific pursuit of efficiency to include all productive organizations. |
3. The universal process approach, |
c) to identify the multiple determinants of job performance. |
4. Operations management has broadened |
d) that this rational process can be reduced to separate functions and principles of management. |
Exercise 4. Read about word combinations with «enterprise»
Exercise 5. Make sentences with the active vocabulary. Create a sentence for the each word given.
Mission– the aim of a company or organization;
Objective– something that you are trying to achieve;
Trend– the general way in which a particular situation is changing or developing;
Performance – the degree to which a company etc is profitable;
Performance indicators – signs showing how well a company or an organization works;
Product range – a set of similar products made by a particular company or available in a particular shop;
Sales revenue – money received from sales;
Growth rate– the speed at which something grows;
Product line – a type of product that a company makes or sells, often with several different sizes, models, etc.;
Market share– the percentage of sales in a market that a company or product has;
Production capacity – the ability to produce something;
Productivity – the rate at which goods are produced, and the amount produced in relation to the work, time and money needed to produce them;
Resources – something, such as money, property, skill, labour etc that a company has available;
Output– the amount of goods or services produced by a company;
Retailer – a business that sells goods to members of the public, rather than to shops etc.;
Supplier – a company that provides a particular type of product;
Reasonable prices– prices that are not too high;
Efficient – doing a job quickly and well;
Indicate – to signify;
Assess – to make judgements about a situation or a person after considering all the information;
Work out– to think carefully about how you are going to do something and plan a good way of doing it;
Draw up– to write out or prepare;
Break into – to burst into, to become involved in a new activity;
Pull out– to get out, stop participating, withdraw;
Carry out – to perform;
Issue shares – make them available for people to buy;
Rest on your laurels– to be satisfied with what you have achieved and therefore stop trying to achieve something new.
