- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
4. Educational-methodical maintenance of discipline.
4.1. List of basic and additional literature.
The basic literature
English for economists and managers: textbook/ O. V. Ulyanov, S. V. Grishin; yurginskiy technological Institute. – Tomsk: Publishing house of Tomsk Polytechnic University-theta, 2011. – 111 p.
Besanko D.A, Brauetugam R.R, Gibbs M.J Microeconomics,2011, Chicago
Griffiths A, Wall S.Economics for business and management,2011, England
Varian H.R. Intermediate microeconomics,2010, University of California at Berkeley
Boyd, W. Harper. Marketing Management.- Boston, 2010
The additional literature:
E.M. Kolomeitseva, M.N. Makeyeva, T.P. Peksheva. EXECUTIVES AND MANAGEMENT,2005, Tomsk
Business club. Textbook for high schools. Publishing house of Voronezh state University,2007. Authors: A. V. Marushkina, E. B. Larin, T. N. Pankova, E. V. Ushakov
Aghabekyan I. P, Kovalenko And P. English for economists, ed. 4th, Rostov-on-don,2004
4.2. A list of the main forms and methods of training and control of educational achievements.
1.Be late for classes.
2.Miss classes without any reason.
3.Talk during class by cell phone, chew gum,
4.Avoid wearing; business dress code.
5.Be impolite with fellow students and teachers
4.3. The list of guidelines and technical training.
4.3.1 Methodological support independent work
Independent work is a form of educational activity, students performed without direct contact with the teacher or managed by the teacher mediated through specific training materials; an integral mandatory part of the process of learning, involving primarily individual work of students in accordance with the installation of a teacher or textbook training programs.
Types of independent work doctoral students:
- The formation of the trainees skills to identify externally what is required of them, based on a given algorithm, activities and packages for this activity contained in the job.
- Knowledge generation copies and knowledge to solve common tasks. Cognitive activity of trainees is pure reproduction and partial reconstruction, transformation of the structure and content learned earlier educational information that requires analysis of the description of the object, different ways to perform the job, select the most correct of them or consistent definition of logically successive solutions.
- The formation of the trainees knowledge underlying the solution of non-standard tasks. Cognitive activity of trainees in solving such problems is the accumulation and the manifestation externally new experience on the basis of previously learned formal experience (action known to the algorithm) by transferring knowledge, skills and abilities.
The creation of conditions for creative activity. Cognitive activity trainees during the execution of these works lies in the deep penetration into the essence of the studied object, the establishment of new ties and relationships necessary to find new, previously unknown principles, ideas, generate new information. This type of independent work is usually in performing tasks of the research, including course and diploma projects.
4.3.2 Logistics discipline
During lectures and practical lessons on discipline in use of multimedia equipment (projector, interactive whiteboard, laptop) in the form of display of sample material (presentations, films, slides).
Support multimedia lectures (MSL) - demo electronic educational resource that accompanies and complements the story of the lecturer text, audio, graphics and video, using the appropriate hardware and software.
Methodical maintenance of discipline is carried out through the use of modern thematic publications of scientific articles on this subject, and use of instructional materials, made in electronic form (the cycle of multimedia presentations based on PowerPoint, reader) faculty Advisor.
Software: Microsoft Word, Microsoft Excel spreadsheet, Power Point