- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
7. Planning
The purpose: Consider the main aspects planning process, types of planning and what does mean group planning
Key words: planning, sectional planning, contribution (cooperation), consistent premising, commitment, coordinated planning
Questions:
7.1 Definition. Process of planning
7.2 Principles and types of planning
7.3 Group or sectional planning
7.1 Definition. Process of planning
Planning is deciding in advance what to do, how to do it, when to do it and who to do it. It involves anticipating the future and conciously
Choosing the future course of action.
“According to Haimann, Planning is the function that determines in advance what should be done.”
Nature of Planning
Planning is goal-oriented
Planning is a primary function
Planning is all-pervasive
Planning is a continuous process
Planning is forward-looking
Planning involves choice
Planning is directed toword efficiency
PROCESS OF PLANNING
The main step in planning proccess are as follow:-
Step 1- DEFINE THE TASK-
Step 2- IDENTIFY RESOURCES-
Step 3- CONSIDER ALTERNATIVE-
step 4- CREATE THE PLANNING-
Step 5- WORK THE PLAN-
Step 6- EVALUATE-
Importance of planning
Focuses attention on objectives and result
Reduces uncertainty and risk
Provides sense of direction
Encourages innovation and creativity
Helps in co-ordination
Guides decision-making
Provide efficiency in operation
Limitation of planning
Lack of accurate information
Time and cost
Resistance to change
Lock of ability to plans
False sense of security
Environmental constraints
7.2 Principles and types of planning
Principle of Contribution (cooperation): The purpose of planning is to ensure the effective and efficient achievement of corporate objectives, in-fact, the basic criteria for the formulation of plans are to achieve the ultimate Objectives of the company. The accomplishment of the objectives always depends on the soundness of plans and the adequate amount of contribution of company towards the same.
Principle of Sound and Consistent Premising: Premises are the assumptions regarding the environmental forces like economic and market conditions, social, political, legal and cultural aspects, competitors actions, etc. These are prevalent during the period of the implementation of plans. Hence, Plans are made on the basis of premises accordingly, and the future of the company depends on the soundness of plans they make so as to face the state of premises.
Principle of Limiting factors: The limiting factors are the lack of motivated employees, shortage of trained personnel, shortage of capital funds, government policy of price regulation, etc. The company requires monitoring all these factors and needing to tackle the same in an efficient way so as to make a smooth way for the achievement of its ultimate objectives.
Principle of Commitment (obligation) : A commitment is required to carry-on the business that is established. The planning shall has to be in such a way that the product diversification should encompass the particular period during which entire investment on that product is recovered.
Principle of Coordinated Planning: Long and short-range plans should be coordinated with one another to form an integrated plan, this is possible only when latter are derived from the former. Implementation of the long-range plan is regarded as contributing to the implementation of the short-range plan. Functional plans of the company too should contribute to all others plans i.e. implementation of one plan should contribute to all the other plans, this is possible only when all plans are consistent with one another and are viewed as parts of an integrated corporate plan.
Principle of Timing: Number of major and minor plans of the organization should be arranged in a systematic manner. The plans should be arranged in a time hierarchy, initiation and completion of those plans should be clearly determined.
Principle of Efficiency: Cost of planning constitutes human, physical and financial resources for their formulation and implementation as well. Minimizing the cost and achieving the efficient utilization of resources shall have to be the aim of the plans. Cost of plan formulation and implementation, in any case, should not exceed the organizations output's monetary value. Employee satisfaction and development, and social standing of the organization are supposed to be considered while calculating the cost and benefits of plan.
Principle of Flexibility: Plans are supposed to be flexible to favour the organisation to cope-up with the unexpected environments. It is always required to keep in mind that future will be different in actuality. Hence companies, therefore, require preparing contingency plans which may be put into operation in response to the situations.
Principle of Navigational Change: Since the environment is always not the same as predicted, plans should be reviewed periodically. This may require changes in strategies, objectives, policies and programmes of the organization. The management should take all the necessary steps while reviewing the plans so that they efficiently achieve the ultimate goals of the organization.
Principle of Acceptance: Plans should be understood and accepted by the employees, since the successful implementation of plans requires the willingness and cooperative efforts from them. Communication also plays a crucial role in gaining the employee understanding and acceptance of the plans by removing their doubts and misunderstanding about the plans also their apprehensions and anxieties about consequences of plans for achievement of their personal goal.
Types of planning
Types of plan in business
Operational planning
Business planning – the actions that a business to complete
Strategic planning
1.What is OPERATIONAL planning?
>short-range planning that deals with day-to-day maintenance activities
>performed at a unit or departmental level
>done as part of the overall strategic planning
STEPS IN OPERATIONAL PLANNING
1. Set your objectives
2. Set your priorities
3. State your assumptions
4. Review any and all limitations
5. Develop your primary and back-up plans
6. Implement the plan
7. Set up a control system and follow up on progress and results
STRATEGIC planning.
A strategic plan is a high-level overview of the entire business, its vision, mission, objectives, and value. (about 5-10 years)
Tactical planning describes the tactics the organization plans to use to achieve the ambitions outlined in the strategic plan. It is a short range (i.e. with a scope of less than one year), low-level document that breaks down the broader mission statements into smaller, actionable chunks. If the strategic plan is a response to “What?” the tactical plan responds to “How?”.
Operational panning describes the day to day running of the company. The operational plan charts out a roadmap to achieve the tactical goals within a realistic timeframe. This plan is highly specific with an emphasis on short-term objectives. “Increase sales to 150 units/day”, or “hire 50 new employees” are both examples of operational plan objectives.
STEPS IN STRATEGIC PLANNING
1. Analyze the organization’s internal and external environment (SWOT analysis)
2. Conduct a stakeholder assessment
3. Define the purpose of the organization
4. Clarify values important to the organization
5. Set the goals and objectives
6. Communicate the goals and objectives to the constituents
7. Identify strategies – set time lines and tasks
8. Estimate and allocate resources
9. Develop and communicate a marketing or business plan
10. Establish a system for the implementation and monitoring of policies, procedures, and rules
11. Establish a system for exchanging information and building consensus
11. Provide a mechanism for evaluation
Where are we now?
The purpose of the situational analysis is to determine which opportunities to pursue
PEST/PESTEL analysis – identify and analyze trends in environment
Competitor analysis – understand and, if possible, predict behavior of competitors
Audit of internal resources
SWOT analysis – build on strength, resolve weaknesses, exploit opportunities, confront threats
Situational analysis
Analyzing the present situation is the prelude to devising objectives and strategies for the future
We need to understand where we are and where we have come from before planning the future
But we must be always careful to avoid paralysis by analysis
This describes a situation in which no decisions are made because of the disproportionate amount effort that goes into the analysis phase
