- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
2. Allocation of study time
Name order |
total |
Auditorium classes |
Independent work |
||||||||
hours |
% |
lectures |
Practical classes |
Self-study of student and teacher |
Students self-study |
||||||
semesttr |
semester |
semester |
semester |
semester |
|||||||
1 |
2 |
1 |
2 |
1 |
2 |
1 |
2 |
1 |
2 |
||
Economics as a science |
6 |
12.2 |
1 |
1 |
2 |
2 |
|||||
Economic systems |
11 |
12.2 |
1 |
1 |
2 |
2 |
|||||
Laws of market economy |
11 |
12.2 |
1 |
1 |
2 |
2 |
|||||
The world economy |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Indicators of economic efficiency |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Management. Definitions and principles |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Planning |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Organization |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Motivation |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Controlling |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Marketing |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Promotion |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Price |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Sale and Distribution |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Advertisement. Packing |
11 |
6.6 |
1 |
1 |
2 |
2 |
|||||
Total |
90 |
100 |
15 |
15 |
30 |
30 |
|||||
3. The content of the discipline
The name and content of the topic |
hour |
week
|
shape rear |
Lite Rath |
the technical means |
1 |
2 |
3 |
4 |
5 |
6 |
Landmark control 1 |
|||||
1. Lecture: Economics as a science practical exercises: Management. Definitions and principles independent work: Economic Growth |
1 1
2 |
1 |
oral interviews, essays
|
1-6, 8 |
multimedia equipment (projector, interactive whiteboard, notebook) |
2. Lecture: Economic systems practical exercises: Evolution of management independent work: Economic Growth |
1 1
2 |
2 |
oral survey summary
|
1-8 |
multimedia equipment (projector, interactive whiteboard, notebook) |
3. Lecture: Laws of market economy practical exercises: Organizations independent work: Economic Growth |
1 1
2 |
3 |
oral survey summary
|
1-3,7 |
multimedia equipment (projector, interactive whiteboard, notebook) |
4. Lecture: The world economy practical exercises: Goals of management independent work: Ecological problems of economy |
1 1
2
|
4
|
oral survey summary
|
1-4
|
multimedia equipment (projector, interactive whiteboard, notebook) |
5. Lecture: Indicators of economic efficiency practical exercises: System approach independent work: Ecological problems of economy |
1
1
2 |
5
|
oral survey summary
|
1-5
|
multimedia equipment (projector, interactive whiteboard, notebook) |
6. Lecture: Management. Definitions and principles practical exercises: Internal and external environment independent work: Communications |
1
1
2 |
6
|
oral survey summary
|
1-4
|
multimedia equipment (projector, interactive whiteboard, notebook) |
7. Lecture: Planning practical exercises: Authorities and delegation independent work: Communications |
1 1
2 |
7 |
oral interviews, essays
|
1-3 |
multimedia equipment (projector, interactive whiteboard, notebook) |
Landmark control 2 |
|||||
8. Lecture: Organization practical exercises: Individuals and team management independent work: Decision making |
1 1
2 |
8 |
oral survey summary
|
7,8 |
multimedia equipment (projector, interactive whiteboard, notebook) |
9. Lecture: Motivation practical exercises: Planning independent work: Decision making |
1 1 2 |
9 |
oral survey summary
|
1-8 |
multimedia equipment (projector, interactive whiteboard, notebook) |
10. Lecture: Controlling practical exercises: Organization independent work: Decision making |
1 1 2 |
10 |
oral survey summary
|
1,2,4 |
multimedia equipment (projector, interactive whiteboard, notebook) |
11. Lecture: Marketing practical exercises: Motivation independent work: Management culture and ethics |
1 1 2 |
11 |
oral survey summary
|
1-5 |
multimedia equipment (projector, interactive whiteboard, notebook) |
12. Lecture: Promotion practical exercises: Controlling independent work: Franchising |
1 1 2 |
12 |
oral survey summary
|
5,6 |
multimedia equipment (projector, interactive whiteboard, notebook) |
13. Lecture: Price practical exercises: Communications independent work: Public relationship |
1 1 2 |
13 |
oral survey summary
|
4,8,9 |
multimedia equipment (projector, interactive whiteboard, notebook) |
14. Lecture: Sale and Distribution practical exercises: Decision making
|
1 1 2 |
14 |
oral survey summary
|
1-5,8 |
multimedia equipment (projector, interactive whiteboard, notebook) |
15. Lecture: Advertisement. Packing practical exercises: Management culture and ethics
|
1 1 2 |
15 |
oral survey summary
|
4-6, 7 |
multimedia equipment (projector, interactive whiteboard, notebook) |