- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
3.2 Theory of Supply
Supply of a Commodity
The quantity sellers are willing to sell at a given price level
Depends on:
Price of the commodity
Prices of inputs
Technology
Opportunity cost
Future expectations
Number of sellers
Individual Supply
The higher the price, greater is the quantity sellers are willing to sell in the market (law of supply)
Effect of prices of inputs and changes in technology
Effect of prices of goods which can be produced with same inputs
Effect of changes in expectations of future
Market Supply
-Horizontal Summation of Individual Supply Curves
-Positively sloped, why?
-Positive relation between price and quantity
-Change in supply
-Change in quantity supplied
3.3 Market Equilibrium
Equilibrium exists when quantity sellers are willing to sell is equal to the quantity buyers are willing to buy at a given price.
Surplus - Results in downward pressure on the price
Shortage - Results in upward pressure on the price
Impact of Changes in Demand on Market Equilibrium
Impact of Changes in Supply on Market Equilibrium
3.4 Government Intervention in the Market
Role of the Government
Public Sector Services
Monopolies
Restrictions and Barriers to Entry
Reducing Trade Barriers Vs Import Tariffs
Taxation
Subsidies and Welfare payments
Laws and Regulations
Conclusion
Market economy is an economic system where the price of a commodity is determined on the interchange of demand and supply. In the modern world, pure system of market economy does not exist. Market economy is different from mixed economy where the price of a commodity is influenced by governmental control. This system is based on three freedoms :
- freedom of the consumer to choose among competing products and services,
-freedom of the producer to start or expand a business, and
- freedom of the worker to choose a job and employer.
Equilibrium exists when quantity sellers are willing to sell is equal to the quantity buyers are willing to buy at a given price.
Control questions:
What does mean individual supply?
What kind of market economy law do you know?
What do you know about market supply?
Give more information about market equilibrium.
What do you know about government intervention in the market?
Literature:
English for economists and managers: textbook/ O. V. Ulyanov, S. V. Grishin; yurginskiy technological Institute. – Tomsk: Publishing house of Tomsk Polytechnic University-theta, 2011. – 111 p.
Besanko D.A, Brauetugam R.R, Gibbs M.J Microeconomics,2011, Chicago
Griffiths A, Wall S.Economics for business and management,2011, England
Varian H.R. Intermediate microeconomics,2010, University of California at Berkeley
Boyd, W. Harper. Marketing Management.- Boston, 2010
4. The world economy
The purpose: Consider the main aspects of "Globalization", elements of the World Economy, ways that countries interact, policies that affect others
Key words: globalization, world economy, countries interact, IMF, WTO, World Bank, International Economics, trade
Questions:
4.1 “Globalization”
4.2 Elements of the World Economy
4.3 Ways that Countries Interact
4.4 Policies that Affect Others
