- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
2.3 Comparative Advantage
Absolute advantage – being able to do something using fewer resources than other producers require
Law of comparative advantage – the worker with the lower opportunity cost of producing a particular output should specialize in that output
Specialization – when individual workers focus on single tasks
Gains from specialization:
-More efficient and productive
-Absolute advantage focuses on who used the fewest resources, comparative advantage focuses on what else those resources could have produced
Exchange:
-Barter – system of exchange in which products are traded directly for other products
-Money – medium of exchange
Most people consume little of what they produce and produce little of what they consume! Division of labor – sorts the production process into tasks to be carried out by separate workers. Drawbacks of specialization (Figure 2.2)
Conclusion
An economic system is the set of mechanisms and institutions that resolves the what, how, and for whom questions.
The resources in an economy are not all perfectly adaptable. Law of increasing opportunity cost – each additional increment of one good requires the economy to give up larger increments of other good. The PPF has a bowed-out shape due to the law of increasing opportunity cost
Control questions:
What does mean economic system?
What kind of economic system do you know?
What do you know about traditional economic system?
What do you know about production possibilities frontier
Can you give more information about law of comparative advantage?
Literature:
English for economists and managers: textbook/ O. V. Ulyanov, S. V. Grishin; yurginskiy technological Institute. – Tomsk: Publishing house of Tomsk Polytechnic University-theta, 2011. – 111 p.
Besanko D.A, Brauetugam R.R, Gibbs M.J Microeconomics,2011, Chicago
Griffiths A, Wall S.Economics for business and management,2011, England
Varian H.R. Intermediate microeconomics,2010, University of California at Berkeley
Boyd, W. Harper. Marketing Management.- Boston, 2010
3. Laws of market economy
The purpose: Solve and review the basic laws of market economy
Key words: market equilibrium, theory of demand, theory of supply, government intervention, individual demand, prices, sellers, outputs
Questions:
3.1 Theory of Demand
3.2 Theory of Supply
3.3 Market Equilibrium
3.4 Government Intervention in the Market
3.1 Theory of Demand
Demand for a commodity
Depends on size of the market (Industry Demand for the commodity)
Summation of Individual level Demand
Related to Consumer Choice Theory
Consumer Demand Theory Qd= f (Px, I, Py,T)
Individual Demand
How are price and demand related for a good? (law of demand)
-Normal Goods
-Inferior Goods
Example: Suzuki Mehran
Effect of price of substitute and complementary goods. Effect of Change in Income and Tastes
Market Demand
Horizontal Summation of Individual Demand Curves. Negatively sloped, why? Inverse relation between price and quantity QD= F(Px, I, N, Py, T)
Bandwagon Effect and Snob Effect
Change in demand
Change in quantity Demanded
Demand Faced by A Firm
Monopolist
WAPDA
Perfect Competition
No true example exists (Small scale farmers producing homogeneous wheat in USA)
Horizontal demand curve, why?
Oligopoly
Few firms with standardized or differentiated product
Monopolistic Competition
Heterogeneous and differentiated products
Factors effecting Demand
Advertising, Promotional Policies, Price expectations
Firms selling durable goods face more volatile & unstable demand. Like automobiles, washing machines, water geezers
Why? Consumers can wait for Availability of credit, or growth in economy
Demand function faced by a firm
QD= a0+a1Px +a2I+a3N+a4Py+ a5T……………
“a” is coefficient to be estimated with regression analysis
Implications of estimated demand:
Types of inputs
Quantity of Inputs
