- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
Ministry of Agriculture of the Republic of Kazakhstan
S.SEIFULLIN KAZAKH AGRO TECHNICAL UNIVERSITY
APPROVED BY
Dean of technical department
____________ S.O.Nukeshev
«___» _____________2015
Economic and management
TEACHING CENTER SUBJECT
for specialty: For students specialty 5B80600 Agricultural Engineering and Technology
Астана, 2015
S.SEIFULLIN KAZAKH AGRO TECHNICAL UNIVERSITY
Economic and management
Author: master of economics
Bulkhairova Zh.S.
Considered at Management Department
"____" _________20__, protocol № ______
Considered and approved at the meeting of the Technical Faculty
"____" _________20__, protocol № ______
Content
|
Introduction………………………………………………… |
4 |
1 |
Working program..................................................................... |
5 |
2 |
Syllabus……………………………………………………… |
15 |
3 |
Glossary of the course…………………................................. |
24 |
4 |
Lecture materials…………………………………………… |
34 |
5 |
Practical lessons……………................................................... |
121 |
6 |
Schedule of the tasks and surrender………………................. |
146 |
7 |
Questions for the interim control for the subject "The professional-focused foreign language"…………………….. |
162 |
8 |
Tests to consolidate students' knowledge……………........... |
164 |
|
References……………………………………………………
|
181 |
Introduction
Offered to the students of a training set of disciplines is a simplified presentation of the basic aspects of «Economic and management».
The discipline «Economic and management» provide - the future course is professionally oriented training for students of this specialty.
The manual consists of 15 sections and applications, working program, syllabus, glossary, lectures, practical lessons, schedule of student’s output of discipline "Economics and management", control questions for the interim control №1 and 2, testes. The discipline «Economic and management» is gives the teachers the opportunity of picking exercises when teaching students with different levels of knowledge and provides both independent work of students, and control of the level of learning from a teacher.
When selecting the original sources the authors have taken into account, that successful learning depends on the availability of interest- trainees to the content of texts and needs known to a new study for the profession.
Working program
1. The purpose and objectives of discipline, its place in the educational process
1.1. The aim of teaching
Course «Economic and management» is providing a survey of the history of economics, management and marketing and review of significant specific literature. Applications of theories to practical problems in planning, organizing, and controlling business activity.
1.2. Objectives of the discipline
The main tasks of the discipline are mastering:
- the basic roles, skills and functions of enterpriser, with special attention to managerial responsibility for effective and efficient achievement of goals;
-special attention is given to social responsibility, managerial ethics, and the importance of multi-national organizations..
1.3. List of disciplines, which is necessary for the study discipline: Mathematics, Bases of economic theory.
1.4. Results study (formulated in the form of a substantive or nadpredmetnyh of competencies)
Knowledge and skills gained in this course will provide theoretical and methodological basis for the diploma thesis.
As a result of the discipline student must:
- Know and understand (handle А): economic laws and forms of agricultural production, economic relations in the industry, taking into account its specific characteristics and understanding of the interaction between agriculture and other spheres of material production, relationship management, and marketing is an integral flexible system that can be responsive to the state of the market conditions, the competitive environment;
-To be able (handle B): using practical knowledge of financial reporting principles, techniques and methods of accounting in business entities, knowledge of agricultural production management and ability to use methods and functions of management;
-To own (the handle C,D,E): have the ability to make judgments, evaluating ideas and forming conclusions on the documentation and inventory. The ability to make the right decisions in specific situations;
-To acquire practical skills (handle C,D,E): be able to communicate in a clear form the communicative relationship. Formation of communicative skills of group interaction in the learning process, the formation of professional knowledge necessary to guide people in the workplace; to be able to bring to the learning of students their knowledge and experience; examples adopt teaching methods and technical literature; regulations and legislative acts of the Republic of Kazakhstan; apply technical training, the ability to analyze actual problems of production and business management of transport using theoretical and practical knowledge.
(Coding of the Dublin descriptors: (A) knowledge and understanding, В -application of knowledge and understanding, c-making (drafting) judgments, D -communication skills, E-study skills)
