- •What is management? What is the difference between a manager and a leader?
- •Consider three categories of the management style.
- •What is marketing? What are the responsibilities of marketers?
- •What is Macro Environment? Consider how it affects all aspects of business.
- •Describe the microenvironmental forces. Consider how they affect all aspects of business.
- •What does a swot analysis identify? Why is it important to carry out a swot analysis?
- •What is international marketing? Describe the factors of prioritizing foreign markets for company’s entry and growth.
- •What does market segmentation identify? How does it work?
- •Define the difference between segmentation in b2b market and that of b2c market.
- •Describe a company's marketing strategies.
- •What is market research? Why do companies do it? Overview the market research process.
- •Give a description of the market research methods.
- •Primary and secondary research
- •Primary research
- •Secondary research
- •Quantitative and qualitative research
- •Quantitative research
- •Qualitative research
- •What is the role of the marketing mix? Describe the Ps and Cs of the marketing mix.
- •What does the term “a product” cover? Give a product description and features using a particular example.
- •Describe the stages of plc.
- •What is branding? What is the difference between a product and a brand? Speak about brand values.
- •What is the aim of promotion? Describe the elements of the promotion mix.
- •Speak about advertising as one of the promotional tools.
- •What is the difference between Personal selling and Sales promotion?
- •What are the advantages and the disadvantages of Public Relations? Why do marketers tend to underuse it?
- •Why are pricing decisions so important?
- •What are the fundamentals of the supply chain management?
- •What are the current issues related to logistics?
- •Illustrate how people contribute to the development of an organization.
- •What do you know about motivation marketing?
- •Describe the factors of the physical evidence.
- •Evaluate both positive and negative aspects that can be associated with physical evidence.
- •Explain the various attributes that comprise packaging.
- •How has packaging developed over the past 100 years?
- •Describe the key types of processes that are used within the marketing concept.
Evaluate both positive and negative aspects that can be associated with physical evidence.
Explain the various attributes that comprise packaging.
Packaging involves designing and producing the container or wrapper for a product.
Traditionally, the primary function of the package was to hold and protect the product. In recent times, however, numerous factors have made packaging an important marketing tool as well. Increased competition and clutter on retail store shelves means that packages must now perform many sales tasks—from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create immediate consumer recognition of a brand. Innovative packaging can give a company an advantage over competitors and boost sales. Sometimes even seemingly small packaging improvements can make a big difference. There are four main packaging elements potentially affecting consumer purchase decisions. They can be separated into two categories; visual and informational elements. The visual elements consist of graphics and size/shape of packaging. Informational elements relate to product information and information about the technologies used in the package.
How has packaging developed over the past 100 years?
Describe the key types of processes that are used within the marketing concept.
For marketers, whether they work for governments or companies, the objective is to implement processes that are beneficial to the organisation and its customers. Processes are normally divided into two distinct categories: technological and non-technological. There are direct connections between them, and they should be considered as integrated rather than separated. Also there is a third category. It is a combination processes.
Technological processes divided into manufacturing-production and electronic processes.
Future developments may have significant impact on future processes in the marketing mix.
Nanotechnologies can be seen as technologies that will help create systems that are smaller, lighter, stronger, more efficient and highly cost-effective to produce.