Content:
1. Review…………………………………………………………………………………..3
2. Characteristics of the Hotel Complex………………….………….5
3. Market analysis ………………………………….……………………………………20
4. Marketing plan……………………………………………………………27
5. Institutional and management structure..……………………..31
6. Expenditure analysis………………………………………………………….…………….33
7. Financial plan………………………………………………………………….35
8. Execution plan-graphic…………………………………………………...36
9. Conclusions………………………………………………………………………………….37
Attachments:
Financial plan. Costs and revenues report.
Graphic-calculation of breakeven point.
Review.
Main point of the project
Creating of the hotel complex network under the trademark «VM – RESORT CLUB» - comfortable resort in the city Bukovel (Ivano-Frankivskaya region), c. Kiev, for the tourists and its habitants to spend their time in a comfortable and special way; providing full range of services for living and rest for families with children and business events as well.
The further step is to create the hotel complex network in the Ukrainian cities with population exceeding one million (Kharkov, Dnepropetrovsk, Odessa, Lvov)
CONCEPTION |
|
Name of the complex |
VM-RESORT CLUB |
Positioning |
Hotel complex for comfortable rest, entertainment and business events |
Price bracket |
Middle, middle + |
PROJECT MISSIONS
1. Creating of high profitable enterprise.
2. Providing locating and living service in hotel complex for population.
3. Getting profit by providing of the abovementioned service.
TARGET TERMS
Target term of the project – __ months.
Payback of the project – __ months.
PROJECT COST
Necessary investments value for two complexes is - 6250000,00 UAH or 250000,00 $
PROJECT SOURCE OF FINANCING
Private investment promotion.
PROJECT BENEFITS AND RISKS
Benefits: commercial and social (providing h locating and living high-quality service in hotel complex for population, getting profit, creating workplaces).
Risks: opening new hotel complexes in the region, i. e. increasing of market competition; damping of demand for the providing services due to reducing of population income level.
Below are the risks which can influence business activity:
Risk type |
Risk |
Risk management methods |
Law |
Permanent legislative changes |
Changing of taxation forms, property forms and business activity |
Necessity to form new license for chosen business activity |
Getting license |
|
Financial |
Lack of fund |
Private investment promotion.
|
Market |
Low demand |
Determining clients demand, prices variation |
Increasing of market competition |
Competitors activity analysis |
|
Their strengths and weaknesses determining |
External environment SWOT-analysis of hotel complex
Strengths |
S |
Opportunities |
O |
Unique form under own trademark High-quality and comfortable rest both for families and enterprises Full range of services Large complex area Comfortable transport availability The complex is located in the forest, on the top of the mountain with all-round view Swimming pool and entertainment events are included “Western” level management “Western” level service Rather low competition level Restaurant with vegetarian menu High-quality conference hall SPA and treatment procedures Not daily, but package selling Year-round occupancy rate High rating in search systems |
Region development and human wellbeing improvement Population ability to pay High-quality resorts deficit Increasing of high-quality service culture of consumption Construction high-quality roads in the region Creating of hotel complex network |
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Weaknesses |
W |
Threats |
T |
Complexity for complex attendance forecasting Time to promote hotel complex Presumable high service cost |
Annual increase of building value Annual building materials appreciation Competitor appearance Reduce of population purchasing power |
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