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25. Methods of financial analysis. The financial strategy of the corporation.

The financial analysis is a studying of the main indicators, parameters, coefficients and the animators giving an objective assessment of a financial condition of the organizations and a value of the stock of the companies for the purpose of making decisions on placement of the capital.The main components of the financial and economic analysis of activity of the enterprise are: - analysis of financial statements is the study of absolute figures presented in the financial statements. During the analysis of financial statements to determine the composition of the property company, its financial investments, the sources of equity capital, estimated communication with suppliers and customers is determined by the size and sources of borrowed funds, estimated amount of revenue from sales and profit margins. Thus it is necessary to compare actual performance with planned reports (estimated) and to establish the reasons for their non-compliance; - horizontal (temporary) analysis consists in comparison of indicators of financial statements with indicators of the previous periods.The most widespread methods of the horizontal analysis are: - simple comparison of articles of the statement and analysis of their sharp changes; - analysis of changes of articles of the statement in comparison with changes of other articles. Thus the special attention should be paid to cases when change of one indicator by the economic nature doesn't correspond to change of other indicator; - vertical (structural) analysis is a definition of structure of total financial performance with identification of influence of each position of the reporting on result in general; - trend analysis – comparison of each position of the reporting with a number of the previous periods and definition of a trend, i.e. main tendency of dynamics of an indicator cleared of casual influences and specific features of the separate periods. By means of a trend form possible values of indicators in the future, and, therefore, the perspective expected analysis is kept; - analysis of relative indicators (coefficients) is a calculation of the relations between separate positions of the report or positions of different forms of the reporting, definition of interrelations of indicators; - comparative analysis - it's like intraeconomic analysis of aggregates of statement on selected indicators of the company, subsidiaries, divisions, departments, and intereconomic analysis of indicators of the firm with the performance of competitors, with the average and the average economic data; - factorial analysis is the analysis of influence of separate factors (reasons) on a productive indicator by means of the determined or stochastic methods of research. And the factorial analysis can be as straight lines (actually the analysis) when split up for components, and the return (synthesis) when its separate elements connect in the general productive indicator; - analysis of an indicator (Return on investment) shows efficiency of activity of the enterprise at the level of the Center of Investments, i.e. the most top level of financial structure. Thus the financial result received on all means invested by owners in the enterprise is analyzed; - marginal analysis (Break-even analysis) The essence of this method is to compare the fixed costs of the enterprise and the marginal revenue / contribution to cover. The purpose of this type of analysis - analysis allows us to estimate the breakeven sales volume (both natural and cost) required to fully cover all the costs at zero profit. With this analysis revealed:1. The minimum level of sales at which the company will be able to continue its operations without incurring losses2. The contribution of each product (business) to cover the cost of permanent firmwide, which makes it possible to optimize the structure of production and sales of the company, closing the unprofitable businesses or to assess the prospects of a new product. - analysis of deviations defines a difference between concrete values of a certain indicator, and values can undertake in the most various cuts of economic activity of the enterprise.Examples: - for the period or for a certain date; - on regions, businesses or branches; - on the centers of financial responsibility, organizational links or legal entities; - on counterparty, contracts or products.

The financial strategy of the corporation. In conditions of market relations, the independence of enterprises, as well as liability exists the need to identify trends in the financial condition of its activity results in the orientation of the financial possibilities and prospects (bank loans, to attract foreign investment), assessing the financial condition of other economic entities. The solution of these issues provides the financial strategy of the enterprise.

Financial strategy - a general plan action to ensure the company in cash. It covers both the questions of the theory and practice questions, the formation of finance, planning and maintenance. The financial strategy of the company solves the problem, providing the financial stability of the company under market conditions.

The financial strategy of the company covers all aspects of business, including the optimization of fixed and current assets, profit distribution, non-cash payments, tax and price policy, policy in the field of securities and other.

Financial strategy ensures that the financial and economic capacity of the enterprise conditions prevailing in the product market, given the company's financial possibilities and considering the nature of the internal and external factors. Otherwise, the company may go bankrupt.

Types of financial strategy.General financial strategy referred to financial strategy, defining the activities of the company. For example, the relationship with the budgets of all levels of education and use of income of the enterprise, the need for financial resources and sources of their formation for a year.

Operational financial strategy - a strategy of the current maneuvering financial resources, ie control strategy for the expenditure of funds and the mobilization of internal resources, which is especially important in the current context of economic instability; It developed on the quarter, month. Operational financial strategy includes:

  • gross revenues and income funds: settlements with buyers for the sold products, revenues from credit operations, income from securities;

  • gross expenses: payments to suppliers, wages, repayment obligations to the budgets of all levels and banks.

This approach makes it possible to foresee all upcoming planning period turnover of cash receipts and expenditure. The normal position is considered to be equal expenses and income or a small surplus.

Operational financial strategy is developed within the general financial strategy, its details on a specific period of time.

The strategy to achieve private goals is the skillful execution of financial transactions, aimed at ensuring the implementation of the main strategic objectives.

The main strategic goal is to provide enterprise finance necessary and sufficient financial resources.

The financial strategy of the enterprise in accordance with the main strategic objective provides:

1) the formation of financial resources and a centralized strategic management of them;

2) Identification of critical areas and focus on their implementation efforts, flexibility in the use of the financial reserves of the company's management;

3) ranking and the gradual achievement of the objectives;

4) compliance with financial activities of economic and material capacities of the enterprise;

5) an objective consideration of the financial and economic situation and the real financial situation of the company in a year, quarter, month;

6) the establishment and preparation of strategic reserves;

7) Taking into account the economic and financial capacity of the company and its competitors;

8) determination of the main competitive threats, mobilizing forces in its elimination and skillful selection of areas of financial operations;

9) maneuver and fight for the initiative to achieve a decisive advantage over the competition.

Tasks (objectives) of financial strategy:

1) study of the nature and laws of formation of finance under market conditions;

2) the development and preparation of possible variants of formation of financial resources of the enterprise and financial management of action in the event of a crisis or unstable financial condition of the company;

3) the definition of financial relationships with suppliers and customers, the budgets of all levels, banks and other financial institutions;

4) identification of reserves and mobilization of resources of the enterprise for the most efficient use of production capacity, fixed assets and working capital;

5) providing the company with financial resources necessary for production and business activities;

6) To ensure efficient investment of temporarily free funds of the enterprise in order to maximize profit;

7) determining the methods of carrying out a successful financial strategy and the strategic use of financial opportunities, new products and comprehensive training enterprise personnel to work under market conditions, their organizational structure and technical equipment;

8) study of the financial strategic views of the likely competitors, their economic and financial capacity, the development and implementation of measures to ensure financial stability;

9) Develop ways to prepare exit from the crisis;

10) the development of enterprise human resource management practices in the conditions of crisis or unstable financial condition;

11) coordination of the efforts of the whole team to overcome it.

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