- •1. Objectives: the questions we are trying to answer
- •2. Hypotheses: what we believe we already know
- •3. Methods: how we plan to fill the gaps in our knowledge
- •4. Conduct: gather data through the methods we’ve selected
- •5. Synthesis: answer our research questions, and prove or disprove our hypotheses
- •1. Identify your users
- •2. Decide what to ask
- •4. Gain an understanding of users
- •5. Analyze the data
- •6. Synthesize a model of users
- •7. Produce a document for others
- •8. Socialize the personas
- •Additional resources
- •What is a customer journey map?
- •Why you should create customer journey maps
- •How to research a customer journey map
- •Analytical research
- •Anecdotal research
- •Presenting your customer journey map
- •The difficulty of “face to face”
- •“I’m afraid I’ll be bothering people.”
- •Increase the value of participation
- •Find the right time
- •Be aware of body language
- •Fostering interest
- •Fostering goodwill
- •Offer incentives
- •“I’m afraid of rejection.”
- •Turn it into a game
- •Variation: football rules
- •“Only extroverts are good at this.”
- •Practice playfully
- •Make it meaningful
- •Pair up personalities
- •Go face to face
- •Resources
- •Start the planning and visa application process early
- •Partner with a great local firm
- •Hire a real-time translator
- •Limit the number of observers and make sure your client observes a few sessions
- •Plan more time than you think you need between interviews
- •Over-recruit in anticipation of no-shows
- •Incentives
- •Class structure
- •Geography
- •Holidays
- •Keep an open mind during your research for unexpected lessons
- •Learn about brazilian customs and culture
- •Greetings
- •Building trust
- •Portuguese
- •Working late
- •Technology
- •Conclusion
- •References
- •What is user testing?
- •User testing is…
- •User testing is not…
- •What is a user study?
- •A good user study has clear and measurable outcomes
- •A good user study is easy to facilitate
- •A good user study must be sufficiently detailed and interactive
- •Self-evaluation
- •User testing in an agile world
- •User testing at conferences
- •Attempt #1: puppetconf 2012
- •Attempt #2: puppetconf 2013
- •What did we learn?
- •Conferences let you cut the fat out of recruiting
- •Conferences let you validate your entire roadmap
- •Conferences are chaotic, but process can help
- •Conferences allow your competitors to snoop
- •Conferences are a great way to build user empathy
- •Conferences are a black hole for data
- •Process is king, but organization is queen
- •Use retrospectives to learn and improve
- •Should you add conferences to your toolbox?
- •Tips to make this work for you
- •Resources
- •Articles and examples
- •About The Authors carolyn chandler
- •About Smashing Magazine
References
•“Handbook of Global User Research10,” Robert Schumacher This book covers tips for research in many countries.
•“Brazil’s Booming Economy Is Creating 19 ‘Millionairs’ Every Day11,” Ivan Castano, Forbes Some good points here about the rise of Brazil’s financial recovery.
•“Social Classes in Brazil12,” Andréa Novais, The Brazil Business Overview of education level, occupation, and geography among each class level.
•“Brazil – Language, Culture, Customs and Etiquette13,” Global Alliance of SMEs One of many resources on Brazilian customs; this will give you a quick overview.
•“Cultural Differences in Non-verbal Communication14,” ELL Assessment for Linguistic Differences vs. Learning Disabilities Detailed information about how non-verbal communication varies between Brazil and the United State.
•“World’s 10 Worst Cities for Traffic15,” CNN Money São Paulo is number seven on the list of cities with the worst traffic.
•“Brazil: The Social Media Capital of the Universe16,” Loretta Chao, Wall Street Journal Social media in Brazil is evolving at a faster rate than the rest of the world.
•“Improving UX Through Customer Experience Mapping17,” Claire Carlson This is a talk I gave about one of the deliverables from this same project.
—
1.http://www.forbes.com/sites/ivancastano/2011/11/28/brazils-booming-economy-is-creating-19-millionaires-every-day/
2.http://www.zapimoveis.com.br/
3.http://www.lonelyplanet.com/brazil/visas
4.http://www.insitum.com
5.http://money.cnn.com/gallery/news/2013/11/06/global-traffic-congestion/7.html
6.http://thebrazilbusiness.com/article/social-classes-in-brazil
7.http://www.globalsmes.org/news/index.php?func=detail&detailid=558&catalog=28&lan=en
8.http://www.ldldproject.net/cultures/brazil/differences/nonverbal.html
9.http://www.wsj.com/articles/SB10001424127887323301104578257950857891898
10.http://www.globaluserresearch.com/
11.http://www.forbes.com/sites/ivancastano/2011/11/28/brazils-booming-economy-is-creating-19-millionaires-every-day/
12.http://thebrazilbusiness.com/article/social-classes-in-brazil
13.http://www.globalsmes.org/news/index.php?func=detail&detailid=558&catalog=28&lan=en
14.http://www.ldldproject.net/cultures/brazil/differences/nonverbal.html
15.http://money.cnn.com/gallery/news/2013/11/06/global-traffic-congestion/7.html
16.http://www.wsj.com/articles/SB10001424127887323301104578257950857891898
17.http://conveyux.com/past_session/improving-ux-through-customer-experience-mapping-claire-carlson/
How To Run User Tests At A Conference
BY DANIEL SAUBLE
https://www.safaribooksonline.com/library/view/a-field-guide/9783945749180/chapter-8.xhtml
User testing is hard. In the world of agile software development, there’s a constant pressure to iterate, iterate, iterate. It’s difficult enough to find time to design, let alone get regular feedback from real users.
For many of us, the idea of doing formal user testing, is a formidable challenge. There are many reasons why: you don’t have enough lead time; you can’t find enough participants, or the right type of participant; you can’t convince your boss to spend the money.
In spite of this, user testing is the best way to improve your designs. If you rely on anecdotal data, or your own experience, you can’t design a great solution to your user’s problems. User testing is vital. But how do you make the case for it and actually do it?