Контрольная работа для студентов заочного отделения по направлению подготовки 080100.62 «Экономика» по дисциплине «Английский язык»

3 Вариант

I. Read the text.

What is the brand?

A brand is a special trade mark, sign, symbol, design of the product that distinguishes it from other products. Products can have sub-brands. People have some beliefs and perceptions about a particular product that is they have the brand image. Consumers get used to some brands, and prefer to buy them. Some people drink only Nescafe, prefer mayonnaise produced by Moscow fat-producing plant (MZHK) and chocolate of Krasny Oktyabr factory and so on. In this case we can speak about brand loyalty, that is commitment to a particular brand, which people regularly buy. Some brands have names of people. Tea brand Dilmah is composed of the parts of names Dilhan and Malik, sons of the tea producer.

If a company gives the name of the brand to its other products it’s called brand-stretching. By putting their familiar trademarks on attractive and fashionable new products, companies can both generate additional revenue and increase brand-awareness. So there is Pepsi Maxwear, Camel watches and Cadberry jewellery. Brand-stretching is not always successful. A brand like Coca-Cola has been around a long time and dominates the fizzy drink market in almost every country, outselling local brands. One of the exceptions is Scotland, and their marketing specialists are trying to find out why this is. One of the possible solutions is that people in Scotland are more conservative and keep to their traditions.

One of the most successful brands in the world is the Barbie, a doll created 1959. One Barbie is bought every two seconds.

II. Answer the following questions.

1. What is a brand?

2. What brands do you know?

3. Why is Coca-Cola brand not successful in Scotland? What do you think of it?

4. When was the famous doll Barbie created?

5. How appear brands?

6. What brands of food do you trust?

III. Translate the text.

IV. Grammar tasks.

Ex.1. Transform the following sentences as in the pattern: I have an English book in my bag. There is an English book in my bag.

He has some mistakes in his dictation. 2. She has many books in her study. 3. I have beautiful flowers in my garden. 4. We have some meat in the kitchen. 5. He has an old computer in his office. 6. I have a new fridge in my flat. 7. She has a blue vase on the table. 8. They have a little garden around their house. 9. We have a new TV in the cottage.

Ex. 2. Fill in the correct pronouns.

a) My aunt and uncle live in Paris. … house is very big. They do most of the work … . My aunt works in the garden and … friends say it is the best garden in the world! My uncle does most of the painting … , but … friend, Mr. Brown often helps … .

b) 1. I heard a noise, but my father couldn’t hear … . 2. Would you like … chocolate? 3. … left a book in the classroom. It is on the floor. 4. I am afraid there is … coffee left. Can you go and by some? 5. She doesn’t know … about history. 6. … has stolen my bag. 7. Are there … cakes left? I am hungry. 8. I want to go … interesting on holiday. 9. I can’t find my glasses. They are … . 10. I am thirsty. I have had … to drink all day.

Ex. 3. Complete the text with the correct form of the adjectives given in brackets.

The Americans are very 1 (proud) of their country. They say that in the USA the buildings are 2 (tall), the cigars are 3 (long), the cars are 4 (big), and the girls are 5 (pretty) than anywhere in the world. The English don’t always agree. Some say the Americans are 6 (loud), 7 (rich) and 8 (noisy) than any other nationality. Other British people think there lots of 9 (good) things about the USA like Hollywood, jazz and superman. It is true that most American skyscrapers are 10 (tall) than buildings in the UK, but the British think their stately homes are 11 (old) and 12 (beautiful) than anything in the USA. The Americans love coke and hamburgers while people in the UK think British food is much 13(healthy). Clothes are 14 (cheap) in the USA, but fashion design in the UK is 15 (good) than design in the USA.

Ex. 4. Fill in the proper article.

a)… Australia is … interesting country. Australians are very friendly, happy people. Some of … strangest animals in … world live there. In … Great Victoria Desert you can find … kangaroos and … koala bears. … most famous city in Australia is … Sydney.

b) Last year … Smiths went on holiday to … London with their friends … Browns. They visited … Hyde park and went on … boat trip on … Thames. … Mrs. Brown visited … Buckingham Palace hoping to see … Queen. Unfortunately, … Queen Elizabeth II wasn’t at … home at the time.

Ex. 5. Choose the correct verb to express a modal meaning.

1. He … speak three foreign languages.

a) can; b) may; c) must

2. You … work hard at your English if you want to know it.

a) can; b) may; c) must

2. You … not go out, the lesson is not over yet.

a) can; b) may; c) have

2. He … be in this room.

a) must; b) is; c) has

2. Must I come tomorrow? – No, you … .

a) mustn’t; b) can’t; needn’t

2. May I invite my friend to the party? – Yes, you … .

a) can; b) may; c) must

7. You feel bad, you … see a doctor.

a) needn’t; b) should; c) can

8. I … walk, there is a bus going there.

a) needn’t; b) mustn’t; c) can’t

Ex. 6. Translate into Russian. Pay attention to the Passive Voice.

1. The House of Lords is made up of peers upon whom the title was conferred for life. 2. Everything today is done in the Queen’s name. 3. MPs are elected either at a general election, or at a by-election following the death or retirement of an MP. 4. MPs are paid for their parliament work and have to attend the sittings. 5. If the Lords agree to the bill it will be placed before the Queen for signature. 6. The members of the House of Lords debate a bill after it has been passed by the House of Commons. 7. The role of peers is to examine parliamentary bills before they are voted upon. 8. The powers of the monarch are not defined precisely.

Ex. 7. Translate into Russian. Pay attention to the verbal tenses.

1. 1. The earth goes round the sun. 2. In Britain most of the shops close at 5.30 p.m. 3. In summer Tom usually plays tennis twice a week. 4. In the morning Mr. Smith wakes up, washes, dresses, has his breakfast, takes his children to school and goes to work. 5. «What do you usually do in the summer? Do you go anywhere?» - «Oh, yes. We don’t go to the same place twice, though. We like to see different countries». 6. Water boils at 100 degrees Celsius.

2. 1. The water is boiling . Can you turn it off? 2. Let’s go out. It isn’t raining now. 3. Hurry up! Everybody is waiting for you. 4. Look at the river! It is flowing very fast today – much faster then usual.

3. 1. I haven’t seen you for ages! 2. She hasn’t visited me since she was nine. But she hasn’t forgotten me. 3. «Sorry, I’ve left my book at home». – «OK. Who else has left his or her books?»

4. 1. After the guests had gone, Liz sank into an armchair and drew a long breath. 2. I was at the party but I didn’t talk to Tom. When I came he had just left. 3. When he had written and sent the letter he felt better. 4. He told me that he had almost finished translating the text. 5. We had reached the village by 5 o’clock.

5. I’ll come tomorrow night. 2. Ted will never forgive you, I’m sure. 3. It will be cold this winter. 4. Will you be back soon? 5. Who will win in the today’s match, what do you think? 6. I will take part in the play. 7. I suppose we’ll never see him again.

Ex. 8. Put questions to the parts in italics.

1. They are talking about the weather. 2. He lives in this street. 3. My sister has just returned. 4. She had no voice in her youth. 5. The boy will put his umbrella into the corner. 6. My sister always wears the best dress at the party. 7. Everybody likes this girl because of her beauty and kindness.