Добавил:
GEN
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Шпаргалки / Шпоры по маркетингу для телефона / 1
.txt яю! 1 AA>@B8<5=B, 284K 8 ?@8=F8?K A>740=8O
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