- •Содержание
- •Vocabulary
- •1. Read the text and find words/expressions which mean the following
- •2. Translate the following sentences into English
- •We are all global workers now
- •Действительный залог
- •Страдательный залог
- •1. Translate sentences from Russian into English paying attention to tenses:
- •2. Put the verbs in brackets into correct tense
- •1. Read the dialogue, translate the Russian remarks into English and act it out. Write the message using the given form.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Unit 2. Carreers
- •Vocabulary
- •1. Read the text and find words/ expressions which mean the following:
- •2. Translate the following sentences into English:
- •Motivating high-calibre staff
- •1. Translate sentences from Russian into English using Complex Subject
- •2. Rewrite the following sentences using complex subject
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •344000, Г. Ростов—на – Дону,
- •2. Make up letters according to the situations.
- •Unit 3. Employment
- •Vocabulary
- •1.Read the text and find a word/expression which means the following
- •2.Translate the following sentences into English
- •How to select the best candidates – and avoid the worst
- •1. Translate the sentences from Russian into English using Complex Object or Complex Subject
- •2. Rewrite the following sentences using complex object or complex subject:
- •Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Часть 2. Английский язык для студентов магистратуры по направлению «Экономика», профили «Управление рисками», «Финансовый аналитик» unit 1. Money
- •I Answer these questions individually. Then compare your answers with a partner.
- •II What do your answers to the questions in Exercise I say about your attitude to money?
- •Vocabulary
- •1. Match the definitions 1 to 6 with the financial terms a) to f).
- •2. Match the sentence halves.
- •3. Complete this report with the terms from Exercises I and II.
- •1. Before you read the articles decide which of these statements are true.
- •2. Work in pairs. Student a reads Article 1 below and Student b reads Article 2 on page 3. Complete the parts of the chart on page 5 which relate to your article.
- •Target Stores
- •3. Exchange information with a partner and complete the chart.
- •4. Read both texts and answer the questions. Which company:
- •5. Match the words to make word partnerships from the text.
- •6. Translate the following sentences from Russian into English.
- •1.Read and translate the sentences.
- •2. Translate into English.
- •3. Match the beginnings and the endings of the sentences.
- •4. Read and act out these mini-dialogues.
- •Subordinate clauses (Type 1) Subjunctive Mood
- •Unit 2. Innovation
- •Innovation! One cannot be forever innovating. I want to create classics.
- •Vocabulary
- •1. The nouns below are often used when talking about innovation. Check that you know the meanings of the words and phrases in the box and complete the extract from the talk below.
- •3. Look at the following list of twentieth-century innovations. In your opinion, which is:
- •1. Read the first three paragraphs of the article and answer these questions.
- •2. Read the rest of the article. Choose the correct heading for steps 1 to 6 of Lafley's model for innovation from the list below.
- •Inside Procter and Gamble's innovation machine
- •3. Find words or phrases in the article which mean the following:
- •4. Translate from Russian into English:
- •Can/could
- •1. Read and translate the sentences
- •2.Translate into English.
- •Modal verbs May/might Употребление
- •3.Read and translate these sentences.
- •4. Translate into English.
- •Modal verb Must Употребление
- •5. Read and translate the sentences.
- •6.Translate into English.
- •Modal verbs Should,shall Употребление
- •7. Translate into English.
- •8. Read and translate the sentences borrowed from newspaper.
- •9. Translate into English.
- •Personal Robot
- •Unit 3. Competition
- •4. Discuss these questions.
- •Nokia and the insistent ringing of competition
- •1.Answer these questions.
- •2. The following verbs related to competition all appear in the article.
- •3. Select the best alternative in each example below.
- •4. Translate the following sentences from Russian into English.
- •Образование
- •1. Read and translate the sentences.
- •2. Translate into English.
- •Часть 3. Английский язык для студентов магистратуры по направлению «Менеджмент», профиль «Финансовый менеджмент» unit 1. Banking management
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Open an account today
- •1.Translate sentences from Russian into English paying attention to sequence of tenses.
- •Financing a loan
- •Unit 2. The european central bank
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Text a. Organisation of the european system of central banks (escb)
- •Употребление
- •1. Translate sentences from Russian into English paying attention to Gerund:
- •2. Read and act out these mini-dialogues:
- •Unit 3. The work of the stock exchange
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Stocks and Bonds. Their Classifications
- •Reported statements
- •Reported questions
- •Reported commands, requests, suggestions
- •1. Translate sentences from Russian into English paying attention to Reported speech.
- •Finding a job
- •Часть 4. Английский язык для студентов магистратуры по направлению «Торговое дело» unit 1. Climbing a career ladder
- •Tough interviews
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your choice.
- •1. Translate sentences from Russian into English paying attention to Infinitive:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 2. Promoting innovation
- •4. You have to announce there will be no Christmas bonus. You would:
- •Innovation in marketing
- •1. Answer the following questions.
- •1. Translate sentences from Russian into English paying attention to Present Participle:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 3. Creativity in marketing thinking
- •Are You Left or Right Brained?
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your opinion.
- •1. Translate sentences from Russian into English paying attention to Past Participle.
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Учебное пособие
- •344002, Ростов-на-Дону, ул. Б. Садовая, 69
3. Find words or phrases in the article which mean the following:
1. recruitment of an experienced person
2. additional payments for innovation
3. customer habits
4. the company's intranet
5. laboratories
6. shorter time for introducing products
4. Translate from Russian into English:
1. Исполнительный директор из компании P&G сделал вклад в творческое начало и в процесс инновации компании.
2. Органический рост - рост от истоков бизнеса, способствует возможностям компании развивать свои инновации.
3. Более 2/3 людей говорят, что инновации необходимы прежде всего, но 57% не удовлетворены возвратами от инвестиций.
4. Джим Стенгел не надеется на целевую группу, которая является самой распространенной группой изучения покупательских способностей.
5. Для того, чтобы собрать отзывы потребителей, компания размещает свои вопросы и предложения на веб-сайтах.
6. Легче найти now-how в гараже, чем в лабораториях.
7. P&G никогда не размещает продукт на рынке без предварительного тестирования рынка.
8. Необходимо не просто продавать продукт, но продавать "опыт покупателя", т.е. как, по его мнению продукт выглядит, пахнет и какие ощущения оставляет после себя.
9. Управленцы, которые не делятся опытом, попросту не продвигаются и не развиваются на рынке.
Grammar
Modal verbs
Can/could
Утвердительная форма |
Отрицательная форма |
Вопросительная форма |
I саn see уоu tomorrow. |
I cannot (can't) print it now. |
Саn I help уоu? |
You could find this material in the library. |
I could not (couldn't) meet him yesterday. |
Could уоu do mе а favour? |
1. Модальный глагол саn выражает возможность, способность, умение выполнить
действие в настоящем или будущем времени:
They саn start legal proceedings against the соmрапу.
Они могут начать судебное дело против компании.
2. Прошедшее время глагола (could) выражает возможность, способность, умение выполнить действие в прошлом:
When we were in the old building we couldn't access аll the files.
Когда мы были в старом здании, у нас не было подхода ко всем папкам.
1. Read and translate the sentences
1. Rents in the City of London could stop rising as а result of the turmoil in financial markets.
2. Recent market turmoil could undermine the listing.
3. The сompanу саn offer up to 70,000 existing shares.
4. About 55 рег cent of the shares оn offer саn bе allocated to domestic investors.
5. This brand could disappear from certain product sеgments оr certain geographical markets.
6. This trend саn end if banks start to retrench.
7. It is hardly possible the сomрапу could squeeze into the US market after years of failures.
8. The borrowers саn enjoy the easy credit conditions now.
9. А number of factors could help him produce а consensus bу 18 October.
2.Translate into English.
1. Арендная плата может перестать расти в следующем году.
2. Недавний переполох на рынке может нанести большой ущерб.
3. Эта тенденция может сохраниться.
4. Вряд ли они смогут проникнуть на этот рынок.
5. Эти заемщики могут иметь льготные условия.
6. Они могут скоро инициировать процесс слияния фирм.
7. Мы не можем долго игнорировать их позицию.
8. Они не могут гарантировать завершение строительства в этом году.
9. Компания может расширить сеть своих магазинов.
10 Они могут установить новое оборудование очень быстро.