- •Valerija Nezjenskaja
- •Abstract
- •Content Table
- •1. Introduction
- •1.1. Background
- •1.2. Consumer loyalty definition
- •1.3. Objective statement
- •2. Literature Review
- •2.1. Components of the consumer loyalty
- •2.1.2. Measurements of loyalty
- •Types of consumer loyalty program users
- •2.1.3. Consumer pyramid model
- •2.2. Useful side of consumer loyalty
- •2.3. Towards achieving consumer loyalty
- •2.3.1. Does my company need it?
- •2.3.2. Groundwork of consumer loyalty
- •3. Methodology
- •3.1. Preserving the consumer loyalty?
- •3.2. Specialty of Swedish market
- •3.3. Research aim
- •3.4. Research method
- •3.5. Information gathering
- •3.6. Information analysis
- •3.7. Foundation and trustworthiness
- •Chapter 4. Analysis.
- •4.1. Background of ikea
- •4.2. Interview outcome of ikea in Stockholm, Sweden
- •4.3. Case analysis of ikea in Stockholm, Sweden
- •5. Conclusion
- •5.1. Response to research problematic
- •1. What type of strategies does ikea follow in order to keep and refine consumer loyalty?
- •2. Ikea has companies in many countries, including Sweden. Do they put into practice one strategy for all markets?
- •3. Examining Swedish market, how does ikea cope with challenges, arising while realization of consumer loyalty strategies?
- •5.2. Recommendations for further study
- •Appendix
- •Reference list
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