9. Запишіть наступні речення. Перекладіть речення англійською мовою.

1. Я нічого не чую. Дме сильний вітер.

2. Джон не любить курити.

3. В кабінеті декана дзвонить телефон. Хто-небудь може зняти слухавку?

4. Він ніколи не посилає квіти своїй подрузі.

5. Але мені зараз потрібно побачити декана!

10. Запишіть наступні речення. Перекладіть речення англійською мовою, звертаючи увагу на не особові форми дієслова.

1. Джон купив автомобіль, який був у використанні.

2. Поліція розшукує викрадений автомобіль.

3. Діти наполягли на тому, щоб після обіду дивитись телевізійні передачі.

4. Мені не цікаво слухати її плітки.

5. Рейс, можливо, відмінили.

Контрольна робота № 2

Варіант 4

1. Прочитайте поданий нижче текст. Дайте його письмовий переклад.

THE BENEFITS OF MARKETING PLANNING

(1) Organizations succeed by creating and keeping customers. Marketing managers regularly have to assess which customers they are trying to reach and how they can design products and services that provide better value and benefits, delivering competitive advantage over competitors in their sector. This process is known as marketing planning. A formal marketing plan can help managers identify and analyse future opportunities to meet customer needs by defining attractive market segments of customers who have certain characteristics in common.

(2) Marketing planning is based on an analysis of the company's customers, competitors and significant factors in the external environment and of its internal performance. The contents of a strategic marketing plan are as follows:

• Mission statement: setting out the purpose of the organization and covering its role, business definition, distinctive competence and future direction.

• Market overview: a brief picture of the market, including market structure, market trends, key market segments and (sometimes) gap analysis.

• SWOT analysis: analysing the strengths and weaknesses of the organization compared with competitors as well as opportunities and threats in the external environment.

• Underlying assumptions critical to the planned marketing objectives.

• Marketing objectives, usually consisting of quantitative statements of the profit, volume and market share the organization wishes to achieve.

• Marketing strategies: stating how the objectives are to be achieved.

• Resource requirements and the full budget, giving the revenues and associated costs for each year.

2. Знайдіть в тексті (1) антоніми до поданих нижче слів.

a. drawback (§1)

b. to destroy (§1)

c. to lose (§1)

d. disadvantage (§1)

e. forbidding (§1)

f. synthesis (§2)

g. power (§2)

h. fail (§2)

i. loss (§2)

j. incomplete (§2)

3. Підберіть до поданих слів (1-10) відповідні визначення (a-j):

1. market share a. a plan combining promotion and distribution, product development and pricing to identify the company's marketing goals and how these might be achieved within a given timeframe.

2. market trend b. a pattern of change within a market.

3. marketing objectives c. an identifiable group (individuals, industries, geographical areas, etc.) sharing one or more need or characteristic that tends to respond to a promotional offer in a way that is predictable.

4. marketing strategies d. the percentage of sales volume within a market that is captured by a particular brand, company or product.

5. market segment e. an exact statement of the amount of sales, profit and percentage of the total market for particular goods and services that the company aims to achieve.

6. benefit f. an advantage or profit gained from something.

^{7. cost g. an amount that has to be paid or spent to buy or obtain something.}

8. analysis ^{h. a thing that is accepted as true or as certain to happen, without proof.}

9. planning ^{i. one of the functions of management accounting in which plans for the future activities and operations of an organization are incorporated into its budgets.}

10. assumption ^{j. the process of considering something carefully or using statistical methods in order to understand it or explain it.}

4. Вставте неозначені чи заперечні займенники. Речення запишіть.

1. If you ever meet _______ of them, give them my best regards.

2. _______ has happened.

3. The gardener seemed to know _______ about these flowers and he answered all questions.

4. There isn't _______ else to say.

5. _______ in our country has the right to work and rest.

5. Відкрийте дужки та поставте дієслово у Present Simple чи Present Continuous. Речення запишіть. Перекладіть речення українською мовою.

1. Jill always (get) up at 6.00 а.m.

2. Jerry (mow) the lawn now.

3. How often you (change) your books? – I (change) one every day.

4. You (realize) that you (stand) on my toe?

5. I’m busy at the moment. I (redecorate) the sitting room.

6. Відкрийте дужки. Поставте частку to перед дієсловом, де потрібно. Речення запишіть. Перекладіть речення українською мовою.

1. What makes you (think) you are right?

2. I shall (do) all I can (help) you.

3. I like (dance).

4. She did not let her mother (go) away.

5. Do you like (listen) to good music?

7. Поставте дієслова в дужках у правильній формі (інфінітив чи герундій). Речення запишіть. Перекладіть речення українською мовою.

1. Не decided (disguise) himself by (dress) as а woman.

2. I am prepared (wait) here all night if necessary.

3. Would you mind (show) me how (work) the lift?

4. After (walk) for three hours we stopped to let the others (catch up) with us.

5. I am beginning (understand) what you mean.

8. Запишіть наступні речення. Визначте якою неособовою формою дієслова виступають підкреслені слова. Речення перекладіть українською мовою.

1. The police have put up а railing here to prevent people rushing out of the station and dashing straight across the road.

2. All day long we saw the trees tossing in the wind and heard the waves crashing against the rocks.

3. I didn't mean to eat anything but the cakes looked so good that I couldn't resist trying one.

4. Do you feel like walking there or shall we take а bus? – I’d rather go by bus.

5. When would you like to start? - Oh, let's wait till it stops raining; otherwise we'll get soaked walking to the bus station.