Контрольна робота № 1

Варіант 10

1. Прочитайте поданий нижче текст. Дайте його письмовий переклад.

PRODUCT LIFE CYCLE

(1) Some products have a very long lifespan, requiring a series of different marketing mixes. For example, the price may be reduced or advertising might be increased at times when sales are declining. Other items go out of fashion quickly.

(2) The product life cycle is the path of a product from the very beginning through to withdrawal from the market, with six separate stages:

• Research and development (R&D) – market research is carried out and the product's technical feasibility tested, before the product is put on the market.

• Introduction or launch – emphasis is placed on promotion to build up product awareness, encouraging interest in its features and benefits and creating a desire to buy it.

• Growth – sales grow rapidly as most customers are aware of the product, many have tried it and are starting to develop customer loyalty.

• Maturity – sales levels are maintained and the product has an established place in the market. Competition may become very intense.

• Saturation – supply is plentiful and it is difficult to find new customers.

• Decline – sales of the product have fallen. They are not covering the manufacturing costs and the product is therefore unprofitable. The well-prepared business will have a second product ready for introduction to the market to replace the declining product.

2. Визначте,чи подані нижче висловлювання до тексту є вірними чи невірними. Якщо висловлювання невірне, запишіть правильний варіант.

a. All products have a very long lifespan.

b. The product life cycle is the path of a product from the very beginning through to withdrawal from the market, with six connected stages.

c. Research and development (R&D) - market development.

d. Decline - sales of the product have fallen.

e. Competition may become very slow when we talk about maturity.

f. The price may be increased or advertising might be reduced at times when sales are declining.

3. Знайдіть в тексті (1) синоніми до поданих нижче слів.

a. life (§1)

b. to combine (§1)

c. marketplace (§2)

d. experiment (§2)

e. to introduce (§2)

f. increase (§2)

g. experience (§2)

h. glut (§2)

i. refuse (§2)

j. manufacture (§2)

4. Поясніть своїми словами на англійській мові значення наступних слів і виразів:

a. products lifespan

b. separate stages

c. market research

d. to create a desire to buy a product

e. business

5. Заповніть пропуски в реченнях за зразком. Речення запишіть. Перекладіть речення українською мовою.

Зразок: You live with _______ sister

You live with your sister.

1. My mother came home late. _______ was very tired.

2. Taras is a student. I’m a friend of _______.

3. I have _______ own flat.

4. Our teacher told _______ a very interesting story.

5. Olga can’t give me this device. It’s not _______, it’s her father’s.

6. Вставте дієслово to be у відповідній формі. Речення запишіть.

1. Which sport do you think _______ the most dangerous?

2. Chess and aerobics _______ not as exciting as sky diving and figure skating.

3. It _______ late when we came home yesterday.

4. I _______ at my cottage house next weekend.

5. Do you have any idea where he _______?

7. Вставте дієслово to have, вибравши вірний варіант (A, B або С). Речення запишіть.

1. I _______ dinner with my parents yesterday.

A have B has C had

2. They ______ a good rest next weekends.

A will have B has C had

3. My friend _______ a lovely cottage on the bank of the sea.

A has B had C have

4. My father ______ a good command of English when he was young.

A has B had C have

5. Anna _______ 6 lessons a day. She is always very tired.

A have B has C had

8. Розкрийте дужки, поставивши дієслово у потрібному часі (Present/Past/Future Simple, Active Voice). Речення запишіть. Перекладіть речення українською мовою.

1. Every morning to the way to the university I (to meet) my friends.

2. I (not to watch) TV yesterday.

3. At the first lesson we (to write) a test paper.

4. Where he (to spend) next summer?

5. She (to have) 3 English lessons a week.

9. Вставте потрібні модальні дієслова can, may, must, should, have to. Речення запишіть. Перекладіть речення українською мовою.

1. _______ you type?

2. You _______ know how to do this exercise. It’s very easy.

3. It _______ rain, you' d better take а coat.

4. She _______ leave home at eight every morning at present.

5. Не sees very badly; he _______ wear glasses all the time.

10. Поставте до наступних речень всі види (5) запитань: загальне, спеціальне до підмета, спеціальне до іншого члена речення, альтернативне, розділове.

1. It takes me an hour to get to the university.

2. He felt too sick to work very fast.

3. We shall write a composition next lesson.

11. Перекладіть речення англійською мовою.

1. Де ваші діти зараз? – Вони вдома.

2. Я напишу їй листа завтра.

3. Він змушений звернутися за допомогою до лікаря.

4. Вони були дуже здивовані коли побачили свого вчителя.

5. Можна мені читати текст?